Seth Godin's Value Creation Master Class
4.5 (607 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,554 students enrolled
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Seth Godin's Value Creation Master Class

Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed
4.5 (607 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,554 students enrolled
Created by Seth Godin
Last updated 10/2016
English
Current price: $47 Original price: $85 Discount: 45% off
30-Day Money-Back Guarantee
Includes:
  • 41 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
FRIENDS
What Will I Learn?
Use guiding questions to design and build projects that create significant value for the people they seek to serve
Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow
View Curriculum
Requirements
  • It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
  • After you finish the course, please pay it forward by teaching this material to someone else…
Description

A new course from one of Udemy's most popular teachers.

Are you ready to take your work to a new level?

This project you’re working on, the new business or offering, what sort of value does it create?

This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. 

This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.

What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.

Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 18 bestselling books, started successful companies, but mostly, he’s a teacher.

In his first ever Master Class, Godin doesn’t waste time with entertainment. Instead, he’s put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time.

Watch the videos, do the workbook, engage with your fellow students and then repeat the process. After a few cycles, you will begin to see things you’ve never realized were important.

Go make a difference. This course will help make that possible.

Who is the target audience?
  • This is a Master Class, designed for people who are ready to leap.
  • The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.
  • There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.
  • It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.
  • It truly helps if you care about actually engaging with your customers.
Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 41:24
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Understanding the Problem
3 Lectures 06:40


Do the people you seek to serve know they have a problem?
02:44
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Leveraging Your Assets
4 Lectures 09:35
Where are you creating value?
02:32

How are you leveraging technological tools?
02:13

What will happen when the competition arrives?
02:40

How do you tell your story? Do you need a salesforce?
02:10
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Spreading Your Vision
4 Lectures 08:44
How are people going to find out about you?
02:25

Are you a freelancer or an entrepreneur?
01:29

What will your customer tell the boss?
02:57

Is there a network effect?
01:53
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Sustaining Your Vision
4 Lectures 08:48
Is there a reason to stick with you?
02:07

What are the externalities?
01:30

How long can you keep this up?
02:06

What's the lifetime value?
03:05
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Course Conclusion
1 Lecture 00:34
Conclusion
00:34
About the Instructor
Seth Godin
4.5 Average rating
6,256 Reviews
32,343 Students
7 Courses
Best-selling author

World-renowned entrepreneur, best-selling author, and speaker

Today's competitive global marketplace requires a business model that's truly remarkable, unmistakable, and valuable. No one knows this better—and no one can teach this better—than Seth Godin.

Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. Now he has joined the talented instructors on Udemy to share his wealth of knowledge and experience with those who are ready to start a freelancing career or enhance an existing one.