A Lifestyle/Fashion Enthusiast’s Guide to Blogging by Mimi G
4.7 (234 ratings)
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A Lifestyle/Fashion Enthusiast’s Guide to Blogging by Mimi G

A complete guide to starting, branding, and monetizing a lifestyle or fashion blog. Learn to be THE source in any field!
Bestselling
4.7 (234 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,670 students enrolled
Created by Mimi Goodwin
Last updated 10/2015
English
Current price: $10 Original price: $35 Discount: 71% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Start a lifestyle or fashion blog of their own.
  • Students will be equipped with the knowledge of how to get started and how to turn their blog into a business through building, promoting, and monetizing their blog.
View Curriculum
Requirements
  • This course assumes no prior knowledge or special skill set but students should have an interest to develop an online presence related to fashion or lifestyle.
Description

This course will teach you how to start, brand, and monetize a lifestyle or fashion blog. You will be equipped with everything you need to be a successful social media influencer.

You’ll create an online presence that grows with your readers’ interest. Be the source in a field that you love by offering compelling content that attracts readers and brands to your site.

Create a Blog that Keeps On Giving

● Identify your readers, know what they want, and become their resource
● Generate captivating blog posts regularly
● Monetize your blog by acquiring sponsors, approaching brands, and using social media

Become the Source that the Public Wants

There is an overwhelming amount of information on the Internet. Blogs are an effective way for experts or enthusiasts of a specific niche to gain an online presence and, more importantly, a following.

Once a person finds a blog that they love reading, they keep coming back for more.

It takes a specific strategy to provide the readers with what they want. A one-of-a-kind strategy and the key elements will be taught in this course, so you can be a successful blogger in the field that you love.

Contents and Overview

This course will start with an overview of the course’s topics and what to expect. You’ll learn the instructor’s background, how she got started, and why she is so successful.

Next you’ll learn why people choose to blog. You’ll review the most popular blogging styles and you’ll understand what readers want, so you can make an educated decision on how to set yours up and set yourself apart.

You’ll learn how to choose the perfect niche--one that you love talking about. You’ll know how to pick the perfect platform, domain name, and tagline so you can attract visitors.

Get the information you need to decide between hiring a web designer and doing it yourself. Learn about the key elements to a blog, including your header, sidebar, links, and the About page. These are critical to your success.

Creating content comes next. You’ll know how to come up with blog posts on a regular basis so you’re never short of ideas. The importance of video will also be discussed. And you’ll know how to incorporate it into your blogging schedule so your readers get content variety. In addition, photography and images will be covered, including Do’s and Don’ts.

Branding your blog is key. You’ll know how to develop a branding strategy that will win you sponsors.

You’ll be able to create a one-page media kit to send to sponsors, and you’ll be confident approaching brands.

Monetizing strategies will allow you to learn how to make an income. Tips on working with brands, affiliate links, and ad networks are provided.

This course will wrap up by showing you how to promote your blog. You’ll learn the various ways to shine on social media so you can become the source within your niche.

You’ll leave the course ready to hit the ground running. Be prepared to create the next hot blog that’s about to take off.

Who is the target audience?
  • This course is for anyone looking to become a professional blogger.
  • This course is for those who have never had a blog before or for those looking to take their current blog to the next level.
  • Men and women who are looking to be a social media influencer that brands are eager to work with will find this course to be a great resource.
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Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 01:43:41
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Introduction To The Course
4 Lectures 09:06
I will introduce myself, who I am, and what I do. I’ll cover the overall topics of the course as well as review materials and assignments you can expect.
Preview 02:44

I will cover how and why I started my blog and describe its growth. I will also touch on why online learning is so important to me.

Preview 05:15

I will cover the format of the course and explain my teaching style.

Preview 01:07

A worksheet to help you find your favorite lifestyle/fashion blogs and write down what you like about them.

Exercise
1 page
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Blogging 101
4 Lectures 13:32

I will cover why people choose to blog and the most popular blog styles and types. I will also cover what readers want from your blog and the things you must understand about blogging before you start.

Preview 04:35

I will cover how to choose the perfect niche by identifying what you love doing or talking about.

What Do You Know?
02:00

I will cover choosing your blogging platform, domain name and tag line. I will also explain why you don’t need to know any coding to create your blog.

Set It Up
06:57

A getting started checklist so you can begin creating your blog.

Exercise
1 page
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The Build Out
3 Lectures 07:19

I’ll cover how you know when to hire a web designer and when you can do it yourself. I’ll also explain why simple logos and colors work best and how to create a look that will grow with your blog.

Web Designer vs. DIY
03:30

I will cover the key elements to your blog (header, sidebar, links, about page) and why they are crucial to your success.

If You Build It They Will Read
03:49

A worksheet that will help you determine your blog essentials.

Exercise
1 page
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Creating Content
4 Lectures 11:13

I will explain the many types of blog posts, what they entail, and how to create them according to your style.

Developing Your Style
03:33

I will discuss how to come up with blog post ideas, how to use everyday as a future post, and how to use my top 10 post titles when you become stuck.

Creating Great Blog Content
01:21

I will discuss why video is so popular and how to incorporate it into your blogging schedule. I will also cover tips for being on camera and a list of basic requirements for filming.

Vlogging vs. Blogging
06:19

A worksheet to with the top 10 blog post titles and tips to help you plan your upcoming content.

Exercise
3 pages
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Images + Photography
3 Lectures 07:43

I will cover cameras, lenses, basic lighting and how to make them work for you.

The Investment
02:34

I will discuss fashion and lifestyle photography and how to stage your pictures. I will explain the importance of great images and how people connect to the visual aspects of your blog

Photography Do’s & Don’ts
05:09

Tips and tricks for the most user-friendly photo editing apps and software, the best sizing for images, and how to fashion pose.

Exercise
2 pages
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Branding
2 Lectures 05:56

I will discuss the meaning and importance of a brand by showing examples of genius branding. I will also guide you in the branding of your blog.

What Is a Brand & How to Brand Your Blog
05:56

A worksheet to help you develop your brand strategy.

Exercise
1 page
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Monetizing
4 Lectures 16:01

I will cover what you need in order to start monetizing your blog. I will explain how to create a one-page media kit to send to sponsors and how to approach brands.

Preparing To Monetize
04:59

I will cover monetizing strategies for new blogs. I will cover passive income, product placements, sponsored reviews, affiliate links, and ad networks.

How To Make Money From Your Blog Part 1
05:42

I will cover monetizing strategies for new blogs. I will cover passive income, product placements, sponsored reviews, affiliate links, and ad networks.

How to Make Money From Your Blog Part 2
05:20

Tips and tricks for working with brands and monetizing your blog.

Exercise
2 pages
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Promoting + Social Media
4 Lectures 12:27

I will discuss why creating ads and flyers for your content will help promote your blog. I will also cover why you must treat your blog posts like editorial content.

Preparing to Promote
02:58

I will go over a list of ways to promote your blog via social media, guest blogging cross promotions, and the ‘give and take’ method.

Ways To Promote Your Blog
03:27

I will be reviewing the top social media sites and discussing how to properly use them to grow an organic following.

Social Media Crash Course
06:02

A worksheet with social media content prompts for better audience engagement.

Exercise
2 pages
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Course Conclusion
2 Lectures 05:24

I will review a list of resources you will benefit from in creating your blog. I will also discuss the importance of consistency and being relatable once the blog has launched to help move you to the next level.

What’s Next?
05:24

A worksheet on how to stay relatable using trigger words and a list of blog post types for continuing inspiration.

Bonus Exercise
2 pages
About the Instructor
Mimi Goodwin
4.7 Average rating
234 Reviews
1,670 Students
1 Course
Blogger, lifestyle influencer, public speaker, & DIY guru

Award winning trending Expert Mimi G. is Editor-in-chief of the outrageously popular Fashion, Lifestyle, and DIY blog, MimiGStyle, as well as the Mimi G Style YouTube Channel, which houses tutorials, fashion and beauty tips, health and fitness videos, product reviews and more.

Her axiom, “Buy It, Make It, Mix It, Rock It!”, is the mantra for her fully engaged daily followers, as well as industry professionals. Garnering thousands of “new followers” by the day, Mimi G has quickly become an International fashion icon, influencer, role model, and an “in demand” speaker and panel member at blogging conferences across the country.

Named “Best Shopping Inspiration” by InStyle Magazine, Mimi G. is approached daily by major brands and sponsors eager to work her into their fold. She was awarded “Best Latina Blogger” by Hispanicze 2015, “the most influential Latina bloggers” conference in Miami, FL, WCPO-TV9’s TV Live “Must Follow Friday Segment”, has worked with Kellogg’s on their #Fightfattalk campaign due to her influence and mission to empower women, listed as “Essence Top Ten Must Follow Instagrammers”, and was featured as Rolling Out Magazines “Fashion Blogger You Should Know”. She has worked with major brands to give their products an organic and relatable reach.

Mimi G is a mother and business woman who has developed a well rounded brand and loyal following based on her passion for life. Mimi G resides in Los Angeles, CA.