A Guide to Running a Successful Wedding Photography Business
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A Guide to Running a Successful Wedding Photography Business

How To Be Self-Employed As A Wedding Photographer
4.1 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
138 students enrolled
Created by Photofonz Media
Last updated 5/2016
English
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have the knowledge to start and run a successful wedding photography operation. Whether students want to photograph a handful of weddings per year or many, they'll learn how to build a solid foundation, get good assistants and second shooters to help on their weddings. They'll learn about pricing their wedding photography and what type of packages to put in their brochure to make them more appealing and help them sell more high end packages. We'll take a look at what policies and details students should consider putting in their wedding photography contract. They'll learn how using leverage along with advertising pieces and sales letters to book more weddings that can build up their business and profits quickly.
View Curriculum
Requirements
  • Students taking this course should have a strong passion for wedding photography so that they may learn how to derive a good income from photographing weddings. Even though beginning students may doubt their ability, this course teaches them how to get started, with very little or even no current experience. Students should have at least the basics in photo equipment to get started. A computer, software for image editing, processing, album design, etc. will also be needed. For doing business, tools and equipment such as a sales and work area, phone, internet access for advertising, etc., will also be needed.
Description

My passion is photography and I've been in the photography business for a long time now, over 4 decades. And in this course, I'd like to share with you the many things that I've learned and experienced in my great wedding photography adventure. And it really has been an adventure.

And just in a nutshell,  so you know where I'm coming from, and please understand, I am saying this not to brag but, just so you know that I've been there and not someone who just read a book, took a course, did some research on the business of wedding photography and try and tell you how to do it.

As they say, I've walked the talk for many years and I've built a very successful wedding and portrait photography business. And along the way I've won many accolades and earned my degrees for my photography, along with many ribbon & trophy awards and Epcot displays.

But, enough about me. You can read by full bio in the profile section. 

So, you’re probably wondering, what this course can do for you. Well, since I've been involved in the many aspects of running a wedding photography business starting part time in our apartment, then built a home studio that was very successful that we expanded into a commercial shopping center location for 20 more years.

Then to make a long story short, sold my PA studio, moved to NC and pretty much started over on a smaller scale and came full circle as we renovated a home studio, that included a camera room, sales room and office. So, I’ve been there & back.

And now that I've recently retired from the business of wedding photography, I'm able to devote my time to train other photographers who also have the passion and share some very valuable information with you.

This course is about making money in the business of wedding photography, not f stops, or apertures. Much of the information in this course will not be found in text books or photography classes.

With over 2.5 hours of instruction, here's some of what I reveal to you:

1. Getting Starting With No Experience / NO Experience! No Problem - Every great photographer started somewhere. In this segment I reveal how you can start even with no experience.

2. Start Your Business, Virtually Stress-Free - Once you gain experience, consider this as your next step in the business of wedding photography.

3. Taking Your Next Step As A Shooter - This method may be for those who want to be paid reasonably well, without major hassles and big demands on your time.

4. A Look At Two Ways For You To Run Your Business - Here we discuss the two possible ways for you to build & run your business.

5. Using Leverage In Your Business - I reveal the method I use to attract people who are looking to learn photography in exchange for their assistance.

6. What's Expected of Assistants - Learn what your assistants need to do to make you look good.

7. Your 2nd Shooter/Main Photographer Sub-Contract Agreement - Here we discuss some of the things you need to look at legally that can also help run your photo operation more smoothly.

8. Building Your Foundation  -  Use these Low Cost Methods/Promotions to Build Your Business.

9. Building Your Foundation For a Great Business (Part 1 Logos & Low Cost Advertising Pieces)

10. Building Your Foundation For a Great Business (Part 2 A Look at More Advertising Pieces)

11. Using Smartphones & Tablets for Advertising - Use your smartphone or tablet as a way of getting FREE advertising.

12. Let The Public Know You Exist - Here we discuss more opportunities of getting your name in front of potential clients.

13. A Story & Lesson in Loyalty - Why loyalty is another factor in building a business with a solid foundation.

14. An Important Lesson I learned in Starting Over - After selling my PA studio, we moved to NC. We decided to buy a home in Cary, NC and renovate it to include a home studio with a camera room, office and sales room. This is where I want to share with you an important lesson I learned in starting over in the wedding photography and portrait business.

15. Book More Brides Using This simple Sales Method - Here I discuss how I came across a way to book more weddings using this simple technique.

16. Sales Letters That Book Weddings - In this segment I share with you the sales letters I used to book weddings when we moved and started over in North Carolina. You can spend thousands of dollars to hire a copywriter to write letters like this or you can use the letters I'm about to show you.

17. An Introduction To Packaging But First! - First we start off with what to do if you are new to wedding photography and how to book your first wedding or two if you feel uncomfortable charging big bucks for your services. Then we flow into wedding packages and the psychology behind them.

18. Packaging & Perceived Value - Here we explore what value a name has on your wedding photography packaging and how to make it work to your advantage.

19. Extending Your Packages to New Levels - Here's a look at what I discovered when I extended my packing line even further. Then we take a look at two different scenarios you may run into with bookings and how it relates to your packaging.

20. Packaging Design & Pricing - A look at how we design our packages - Here's where we start off with a certain amount of profit, then build the package around that.

21. High End Package Design & Pricing - Packaging Your High End Services To Clients - As we continue with designing our packages, we take a look at Packaging & Pricing Your High End Services To Clients.

22. Contract Wording and Payment Policies - Here we take a look at what information you may want to put into your contract. Then we also talk about using payment policies that insures you get paid for your services.

23. Putting Studio Policies In Your Contract - By putting these studio policies in our contract, it helped to make our operation run more smoothly.

24. Handling Wedding Cancellations - Sooner or later it's going to happen, a wedding cancellation. Here's what you can do about it.

25. Show Your Appreciation - There are several things you can do to show appreciation to your clients. Here are some of the ways I say "thank you".

And much more.

Even if you have some experience in running a wedding photography business, one or two good ideas from this course can help make you many times more than what you paid for this course.

And if your new to wedding photgphy and would like to earn a nice income doing just a small number of weddings per year, then this course could save you years of frustration and aggravation with trial & error and put you on the path to making a good income quickly.

I truly believe that wedding photography is still very much an art form and a very good income can be derived if one knows how to properly run it as a business. Whether you plan on doing just a few weddings per year or many, consider taking this course to help you get started in the exciting and adventurous business of wedding photography. Enroll today!

Who is the target audience?
  • This course is for photo enthusiasts who have a passion for photography and would like to learn how to earn a good income from wedding photography. It is about learning the business aspects of wedding photography for those who would like to turn their passion into an income producing business. It is for serious students who have the discipline to follow through and take the steps necessary to be successfully self employed, no matter what present skill level they are at. It is not for students who have no desire to work towards this goal. This course is about business, how to make money doing wedding photography. It is not about f stops, apertures or what camera to use. That I cover in my other course on wedding photography.
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Curriculum For This Course
32 Lectures
02:49:21
+
Introduction to Course
1 Lecture 02:43

A brief introduction about what you can learn from this course.

Preview 02:43
+
Getting Started
3 Lectures 16:40

 Every great photographer started somewhere. In this segment I reveal how you can start even with no experience.

Preview 07:58

Once you gain experience, consider this as your next step in the business of wedding photography.

Start Your Business, Virtually Stress-Free
05:52

This method may be for those who want to be paid reasonably well, without major hassles and big demands on your time.

Taking Your Next Step As A Shooter
02:50
+
You As a Photography Business Owner
5 Lectures 31:20

Here we discuss the two possible ways for you to build & run your business.

A Look At Two Ways For You To Run Your Business
06:04

I reveal the method I use to attract people who are looking to learn photography in exchange for their assistance

Using Leverage In Your Business
07:33

If you are going to have other photographers shooting weddings for you, here's a couple ways you can promote them to your clients.

Promoting Your Other Photographers
01:55

Learn what your assistants need to do to make you look good.

What's Expected of Assistants
05:29

Here we discuss some of the things you need to look at legally that can also help run your photo operation more smoothly.

Your 2nd Shooter/Main Photographer Sub-Contract Agreement
10:19
+
Building Your Foundation
7 Lectures 31:30

Logos & Low Cost Advertising Pieces

Building Your Foundation For a Great Business - Part 1
05:34

A Look at More Advertising Pieces.

Building Your Foundation For a Great Business - Part 2
03:25

 Use your smartphone or tablet as a way of getting FREE advertising.

Using Smartphones & Tablets for Advertising
02:30

Here we discuss more opportunities of getting your name in front of potential clients.

Let The Public Know You Exist
05:10

Why loyalty is another factor in building a business with a solid foundation.

A Story & Lesson in Loyalty
04:14

After selling my PA studio, we moved to NC. We decided to buy a home in Cary, NC and renovate it to include a home studio with a camera room, office and sales room. This is where I want to share with you an important lesson I learned in starting over in the wedding photography and portrait business.

An Important Lesson I learned in Starting Over
05:53

 Here I discuss how I came across a way to book more weddings using this simple technique.

Book More Brides Using This simple Sales Method
04:44
+
Sales Letters That Book Weddings
4 Lectures 16:45

 Here is where I reveal one of two sales letters I used to book weddings as I started over in a town where I knew no one and had no connections. This was a very success advertising piece. And If you use this letter, it may do the same for you.

Sales Letter No.1 (Mini Album Promotion)
04:59

This is the other version of the very successful sales letter I talked about in the previous segment.

Sales Letter No.2 (Mini Album Promotion #2)
04:36

Another sales letter that helped book more weddings as well as engagement portraits. This sales message also helped us book more upscale packages.

Sales Letter No.3 (Will You Marry Me Promotion)
04:06

This sales letter reveals yet another incentive you can use to get the bride and groom excited and book you for their wedding.

Sales Letter No.4 (Storyteller Slide Show Promotion)
03:04
+
Packaging & Pricing
6 Lectures 42:24

 First we start off with what to do if you are new to wedding photography and how to book your first wedding or two if you feel uncomfortable charging big bucks for your services. Then we flow into wedding packages and the psychology behind them.

An Introduction To Packaging..... But First....
06:46

Here we explore what value a name has on your wedding photography packaging and how to make it work to your advantage.

Packaging & Perceived Value
04:52

Here's a look at what I discovered when I extended my packing line even further. Then we take a look at two different scenarios you may run into with bookings and how it relates to your packaging.

Extending Your Packages to New Levels
04:52

This lecture continues with the different scenarios and explores further two different approaches for you to run your business.

Packaging Your Services To Clients
04:48

 A look at how we design our packages - Here's where we start off with a certain amount of profit, then build the package around that.

Packaging Design & Pricing
10:46

As we continue with designing our packages, we take a look at Packaging & Pricing Your High End Services To Clients.

High End Package Design & Pricing
10:20
+
Your Wedding Photography Contract
3 Lectures 15:32

 Design your own contract using one of these sources.

Sources For Designing Your Wedding Photography Contracts
03:12

Here we take a look at what information you may want to put into your contract. Then we also talk about using payment policies that insures you get paid for your services.

Contract Wording and Payment Policies
04:28

 By putting these studio policies in our contract, it helped to make our operation run more smoothly.

Putting Studio Policies In Your Contract
07:52
+
Handling Wedding Cancellations
1 Lecture 04:21

 Sooner or later it's going to happen, a wedding cancellation. Here's what you can do about it.

Handling Wedding Cancellations
04:21
+
Saying Thank You
1 Lecture 05:32

There are several things you can do to show appreciation to your clients. Here are some of the ways I say "thank you".

Show Your Appreciation
05:32
+
One Last Thing!
1 Lecture 02:34

A word of thanks and a few final thoughts.

One Last Thing!
02:34
About the Instructor
Photofonz Media
3.8 Average rating
174 Reviews
2,648 Students
7 Courses
Professional Photographer/Instructor

Ferdinand Neubauer, founder of "Photofonz" Media wanted to give photo enthusiasts an opportunity to further their knowledge and passion in photography through on-line education. He shares his knowledge and experience from the many phases of photography he has been involved in, from his part time start up when he booked wedding and portrait assignments from their dining room. He built a full time home studio, then moved into a commercial studio space. He operated his studio there for twenty more years before selling his studio. He now spends his time doing occasional assignments and education in the field of photography.

He earned his Master of Photography and Photographic Craftsman degree from the Professional Photographers of America and the Accolade of Photographic Mastery degree from the Wedding & Portrait Photogs. International. His Award Winning prints have been displayed at Walt Disney’s Epcot Center. Other awards include the Kodak Gallery and Fuji Masterpiece Awards.

Whether you are looking to advance to a more professional level of photography as a photo enthusiast or you would like to make photography your career, he has been there and shares his knowledge, experience and his passion for those wanting to get into the wonderful adventures of photography. Where there is never a dull moment.