A Guide to Book Self-Publishing and Promotion
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A Guide to Book Self-Publishing and Promotion

Publish on Kindle, CreateSpace and Ingram Spark - Then Promote It!
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,012 students enrolled
Created by Dan Grijzenhout
Last updated 9/2017
Current price: $12 Original price: $75 Discount: 84% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Publish a book on Amazon-Kindle, CreateSpace and Ingram Spark
  • Promote a book online using Amazon, social media, YouTube and other platforms
  • Find book reviewers and publish book promotion offers on bulletin board site and issue press releases
  • Learn how to increase your presence online and build a book promotional website
  • Utilize a number of additional methods to promote a book online including GoodReads, Amazon Central and Kindle KBoards
View Curriculum
  • Students should have access to a computer and at a minimum, Microsoft Word
  • Access to Adobe Photoshop, while not required when taking the course itself, will be useful to the student if the student is taking the course while actually working at getting a book published at the same time.

You are looking to self-publish your first book or E-Book or you actually have just written your first manuscript and you are wondering how to get it published and how to promote it and make money from it once the publication process has been completed. That is exactly why this book was written. Self-publishing the first time can be a daunting task, but this book will give you step by step instructions on how to get the job done and it will outline to you both different publishing options that you have and also various marketing strategies that you can employ to effectively get people looking at and thinking about your book. 

For the couple of dollars this book will cost you, you will get literally hundreds of dollars of value. So if getting a book published and promoted is something you desire to do, buying this book to assist you is pretty much a no-brainer. 

This is a course that will take you approximately two hours to complete.  it is built primarily as a Microsoft PowerPoint lecture series with an audio overlay and published as videos.  

This is a course you should take if you are even thinking about writing a book and self-publishing it as just by taking it, you will become much more comfortable about undertaking the work ahead of you.  The course will give you a road map to follow to get the job done and it will remove most fears and anxieties about starting in the first place if you have some.  If you are going ahead with this project, this road map will guide you to a successful conclusion so be sure to check it out.

See you on the inside.  

Best wishes,
Dan Grijzenhout - Course Creator

Who is the target audience?
  • Anyone interested in self-publishing a book and earning revenue from it who has not done this before should consider taking this course. It will walk you through the things you need to do to succeed.
Compare to Other Self-Publishing Courses
Curriculum For This Course
29 Lectures
Book Creation
8 Lectures 47:54

This lecture provides an introduction to the full course and is also meant to be inspirational. Now, with the ability to self-publish, we can all write a book, publish it and promote it to earn income. This course will guide a person that is willing to try through the various steps required to succeed. This course is the perfect companion to have on this self- actualization journey!

Preview 04:10

This lecture takes the student through the process of writing a book and getting it self-published online. It also offers some great strategy tips to budding authors who are wanting to write a serious non-fiction book. This is a great lecture for anyone feeling even the smallest bit overwhelmed by the task of writing and publishing a book so be sure to watch this one!

Preview 04:02

This lecture discusses book sizing and where certain lengths do best.  For example, e-book optimized lengths, when to split a book into two or three segments due to excessive lengths, how long it should be to be printed as a physical book, etc.

Preview 04:07

This lecture helps the student select a genre for a book.  It discusses the differences in book niches one can explore when writing a book and the work involved to getting found in making a profit once a certain type of niche is selected.

Selecting Your Book Genre and Title

This lecture describes how to and provides tips on getting your book cover built and published.  Learn the differences to building your book cover on different sites and where you can go to get cover ideas, help and even feedback in designing and constructing your cover if you wish to get assistance in this part of your publishing effort.

Building Your Book Cover

This is a step by step video where I actually build a Kindle E-Book cover using Adobe Photoshop.  Start to finish, it only took me about 15 minutes to create this custom cover - so come check it out and see how you can easily build one as well within your project.

Using Adobe Photoshop to Build a Kindle E-Book Cover

If you are using Microsoft Word to build your manuscript for an E-Book to be published on Amazon-Kindle, this lecture provides you with the information you need to get the job done.  There are a number of things you need to be aware of when writing and formatting your manuscript for publication on Kindle and watching this lecture will save you a lot of time and difficulty in getting the job done so be sure to watch this presentation.

Using Microsoft Word and Publishing Your Book On Amazon

This is a book writing application I have really grown to love. View this lecture to learn how Scrivener works. I view it as being a tool all serious writers should be considering using as they build and publish their manuscripts - and the good news is that it is not very expensive! So come check it out.

Using Scrivener to Create a Book
Self Publishing a Book
4 Lectures 18:20

When publishing a paper-bound book, you will need to get an ISBN number.  This lecture provides you with the information you need to make the right decisions in where you get your ISBN number from and how to save money at it.  For example, if you live in Canada, you can get a globally usable ISBN number for free and there are both paid and free options available to you in the USA depending on how and where you wish to market your book.

ISBN Strategies

If you are writing a paper-bound or physically publishable book, it will be necessary for you to obtain a BISAC code for it.  This lecture shows you how to do so.

Getting Your BISAC Code

CreateSpace is Amazon's "Print on Demand" company.  This lecture shows the student how to get a book uploaded and published on CreateSpace so physical copies can be made and sold to customers.

Publishing Through Create Space - an Amazon Subsidiary

Ingram Spark is a "Print on Demand" company that services over 30,000 retail store chains globally including Chapters Indigo and Barnes and Noble.  This lecture guides the student into getting a book uploaded and published through Ingram Spark. Once published here, your book will become available through the online catalogs used by the stores mentioned above - and others.

Formatting and Uploading Your Book to Ingram Spark for Publication
Promoting Your Book Online
9 Lectures 40:32

Publishing articles that you write online can have several benefits to you. First, it gains you recognition and exposure as a writer. Then, as your articles get distributed and posted by news and other agencies online, it gets you back links to your web and/or blog site. As people read your articles, they may even contact you to do some contract work for them as well. Lastly and not to be forgotten, you can use your written articles as a springboard to writing a book or E-book. This gives you even more back links, further improves your credibility as an author and provides you with another revenue source online.

Thoughts on Publishing Articles

This lecture discusses the ways Amazon assists you in promoting your book online and the types of promotions you can run on their system to help promote your books - from paid promotions through to FREE promotions.

Amazon Book Marketing Overview

This lecture provides the student with tips on methods to attract book reviews and it also shows the students locations online where you can go to solicit even more book reviews.  Book reviews will help a person's book list higher within the Amazon search engine.

Getting Book Reviews

Starting an online course through an entity such as Udemy will help an author promote a book.  This lecture shows you how this can be a good way to gain additional interest in a published book.

Preview 06:07

This lecture discusses the benefits to your business by having a book / author promotional website or blog site and also provides an overview to anyone want to build a site as to the steps required to get a site started, built and into production; including how to enter your meta-tags so your site can be found by others through search engines.

Building a Book Promotional Website

This is an independent website to the Amazon empire but it is the largest "everything Kindle" site on the Internet.  Primarily a series of forums that you can post to, it is an absolutely great place for an author to remain active and promote a book.  Be sure to view this lecture - it is worth money to you.

How to Use K-Boards to Promote Your Book

This lecture provides a drill-down on GoodReads and the benefits it can bring to an author when trying to promote a book.  By the way, GoodReads is owned by Amazon - so you don't want to overlook use of this marketing platform for your book.

How to Use GoodReads to Promote Your Book

Online Marketing - Unleash the Organic Power of Facebook

This lecture provides a useful checklist of book promotion ideas.  Go through the list and make use of the ideas in it - they will help your book sell!

Online Marketing Overview - A Checklist of Ideas
Create YouTube Advertising Videos to Promote Your Book
6 Lectures 25:43

This lecture provides a baseline overview to using YouTube to promote your new book through the creation of promotional videos.  Costs, strategies and how to do it are discussed.

Preview 06:31

Audacity noise reduction software is a great final step in the process of creating great audios. Once you have finished your baseline audio recording, run it through this tool and it will significantly reduce and even eliminate all background hums, hisses and noise leaving you with a crisp, clear final product. This lecture tells you how this technology works, provides the view with a free tutorial on using the product and shows the viewer where the software can be obtained at no cost.

Preview 04:15

Did you know that the YouTube “Creator Studio” contains a very large library of royalty free music that you can create for your content creation projects? In addition to this library, if you have a song you wish to use of your own, you can check it against the Google /YouTube song inventory to find out what rights you can obtain to use the music you desire as part of your content creation project. It will let you know if you can use the music for a commercial video or for an un-monetized video only and what countries you can use it in – along with other relevant restrictions that may be relevant to your use of that music.

Get Royalty Free Music for Your Promotional Video

Movavi screen capture software is a very useful tool that content creators should consider acquiring as part of his or her content creation toolkit. Watch this lecture and take a tour of the features of this product - once you see what it can do, it will give you ideas that I am sure will make you want to acquire this software for your own content creation business. The software will capture audio and both still and "moving" video content that appears on the screen of your computer. You can also record your own audio soundtracks into this tool and create your own videos from it.

Good Screen Capture Software for Your Promotional Video

This lecture provides the user with some good sources for royalty free content that can be used to create some of the visual content you are wanting to use in your creations. Royalty free images are images that can be used by you in commercial projects online without being concerned about royalty infringement.

Get Royalty Free Content For Your Promotional Videos

If you want to create a professional marketing presentation and be able to have it viewed by video, this lecture shows you how you can create this professional video using Microsoft PowerPoint. It will view with audio and any "animations" you wish to include. Just upload it to YouTube for viewing, send it to your customers or clients in an e-mail or use it in front of a client or prospect on a screen when presenting to him/her. Whatever your need, this strategy can add another level of professionalism and smoothness to your business.

Preview 05:17
Physical Book Promotions Strategies
2 Lectures 04:37

This lecture provides the student with tips on how to get a published paper bound book on the shelves with major retailers.

Preview 03:28

This quiz asks questions that relate to things that would be important for the student to remember as the student proceeds with publishing and promoting his or her books online.

End of Course Quiz
3 questions

If you are interested in taking more of Dan's courses at discounted prices, be sure to watch this bonus course lecture to learn how and where to go to do it.

Bonus Lecture: Congratulations and More Course Discounts for You
About the Instructor
Dan Grijzenhout
3.8 Average rating
454 Reviews
16,329 Students
20 Courses
35+ Years of Consulting and Entrepreneurial Expertise!

About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in online entrepreneurship.

Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed five books now being sold through Amazon Kindle and Create Space; he has written and published over 40 published social media related training/learning articles, and has created over 100 training videos and knowledge enhancing video podcasts.

He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 15,000 followers and subscribers and more are following him daily.