Modern Facebook Marketing: 3 Epic Keys To The Ultimate Reach
4.8 (3 ratings)
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Modern Facebook Marketing: 3 Epic Keys To The Ultimate Reach

Develop an understanding for how Facebook can help you create the Ultimate Reach and how that reach yields results.
4.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by JACK ANTHONY
Last updated 6/2016
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • leverage facebook to increase sales
  • leverage facebook to generate brand awareness
  • leverage facebook to promote an app
  • setup your own appealing facebook business page
  • be one step closer to becoming a social media manager
  • be one step closer to managing marketing for your own small business
View Curriculum
Requirements
  • Setup a personal facebook page
Description

Hello and welcome to Modern Facebook Marketing: 3 Epic Keys To The Ultimate Reach.  In  this course, we'll learn how to create an undeniable reach with your audience.  We'll explore the Facebook platform & what it can do for your small business. 

What We'll Do

  • Learn how to Generating Revenue
    • Revenue on the local level
    • Revenue from online sales 
  • Learn how to Generate Brand Awareness. 
  • Learn how to Promote an App
  • Learn how to setup a Dynamic Facebook Business Page
    • Live Interactive Tutorial (together)

This course was designed for anyone looking to take their Facebook page to the next level through the education of the most important and most overlooked facebook fundamentals.  After taking this course, you will have a better understanding of the significant reach you possess with facebook.  In turn, you will be able to implement that understanding to start yielding results immediately.    

Who is the target audience?
  • This course is meant for the facebook user looking to gain a better understanding of Facebook and how its reach can help deliver dynamic business results
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Curriculum For This Course
13 Lectures
01:20:49
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Intro - Thank You
1 Lecture 02:18

Here you will get an introduction to the course.  The introduction will prepare you for what to expect going forward.  Get a glimpse at the teaching style and what you will learn in this course.  After viewing the introduction, you will be adequately prepared to start the course.  

Preview 02:18
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Facebook & What It Can Do For You
1 Lecture 02:23

This lecture will introduce you to the three components of facebook and what it can do for you.  You will be familiarized with increasing revenue, generating brand awareness, and promoting an app.  You will learn how we will tackle these components in the up and coming lectures.  

Preview 02:23
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Increasing Revenue - Locally & Online
1 Lecture 13:47

In this lecture, you will learn how to increase revenue locally and through online sales.  First, we will learn how we can use utilize facebook to increase foot traffic.  Then, we'll look at what an upsell is and how it can be used in the local environment.  Also, we'll go over some examples of promoting a local event.  As far as online sales, we'll discover how we can reach people no matter the circumstance.  Next, we'll cover how facebook can help bring people to your website and how that can benefit you.    

Who Matters/ Keep them Informed/ Reach No matter What/ Your Website & FB/ Upsell
13:47
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Generating Brand Awareness
1 Lecture 05:29

In this lecture, learn the difference between an online presence and having a presence online.  Then we'll brush up on content and how it can benefit your brand.  Next, we will address how content and targeting go hand and hand.   

Online Presence/ Content/ Targeting
05:29
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Promoting An APP
1 Lecture 04:21

In this lecture, we will discover how we can take our business into the future with a promotion of an app.  We'll look at how facebook helps deliver a custom experience.  Then we'll explore the marketing and remarketing of apps through facebook's platform.  

Client Experience/ Marketing & Remarketing
04:21
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Business Page Setup & Quick Tips
1 Lecture 10:33

In this lecture, we will walk through the quick and easy process of setting up a facebook business page through the use of screenshots.  Upon viewing this section, you will be able to setup a basic facebook page and have your business seen by the world.   

Create a Page/ About/ Profile Pic/ Favorites/ Audience/ Quick Tips
10:33
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Make Your Audience Take Action
1 Lecture 01:46

In this lecture, we will learn how to take advantage of the call to action button so that we can meet our specific business goals.  Upon viewing this lecture, you should have to the skills to setup a call to action on your facebook page so that you can meet your business goals.  

Call To Action
01:46
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Expand Likes
1 Lecture 01:22

In this lecture, we will explore how we can increase our likes.  With the use of screenshots, we will see how you can invite your personal facebook friends and email contacts to increase likes.  After this lecture, you will be able to expand your likes through the use of your friends and email contacts.  

Invite Friends/ Invite Contacts
01:22
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NEWS FEED
1 Lecture 01:18

With this lecture, you will learn about news feed and how you can create one for your business.  After this section, you will know what a news feed is and be able to implement one for you own facebook business page.  

Learn to Like
01:18
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CONFIGURATION FOR SUCCESS
1 Lecture 09:37

In this lecture, you will learn how to tailor your settings exactly to your liking.  Through the use of screenshots, we will explore the different sections of settings so you are familiar with the different aspects of your facebook business page.  Upon completing this lecture, you will be able to configure your facebook business page so that you are successful in your future facebook endeavors.  

Settings
09:37
3 More Sections
About the Instructor
JACK ANTHONY
4.8 Average rating
3 Reviews
7 Students
2 Courses
Social Media Manager

Bachelor of Science: Business Administration with a major in Business Management.  Wayne State University

VVS Social Media Management - Owner & Business Consultant

I am amazing because I have successfully managed the social media accounts of several small businesses using the knowledge I acquired in social media management.  I have a passion for helping small businesses navigate through the many online perils to help that business succeed.  Let me help you next.