Personal networks are the linchpin to achieving success. Without a strong, deep and diverse network you're limiting your opportunities to learn, grow and expand the breadth of your experience and expertise.
This course will teach you how to be better at creating a personal network, through casting a wide, but purposeful net to build the relationships you'll need to achieve your goals and how to take care of those relationships for mutual success.
You'll also learn valuable skills to prioritizing and maintaining these relationships like how to create a relationship action plan, warming a cold call, how to develop and broadcast a brand and, more than anything, how to stay interesting.
Your personal network is the linchpin to your success. With this introduction, you'll learn not only how to build long-lasting relationships but also how to effectively manage your network.
No matter where you are in your career, relationships are core to your ongoing success. At its core, building a network is about developing authentic relationships where you work with one another to be of service to each other.
Generosity is probably the most important mindset. Relationships are not finite and the more you practice generosity and being of service, without working an alternate, self-serving agenda, the more your network will be open and available to you when you need it.
Anyone, regardless of their position, can lead with generosity. It doesn't have to be big or extravagant but it should be personal and helpful.
Challenge Section 2: Being of Service
The most important thing with this course is for you to reach your goals, and it's through your relationships that you will achieve them. Before you can set those goals, though, you need to know what drives you. What is your passion.
Where passions translate into action is with goals. This specific lecture will help you define the clear, specific goals you want to achieve so you can identify the relationships you need to serve to help you reach those goals.
A Relationship Action Plan is your networking plan in written form, committing you to pursuing it. This plan helps you be purposeful in serving the specific relationships that are critical to achieving each goal.
Challenge Section 3: Relationship Action Plan
If you're not writing the names of the individuals you want to work with you will miss people who can be integral to your goals coming to fruition. This lecture will help you find the questions you need to ask yourself to identify these relationships.
Your personal "board of advisors" is the most important. It's comprised of the mentors, friends, family who have your utmost trust to have your back. We'll also address the importance of having lifeline relationships that go through the process with you.
Once you have the list of names on your Relationship Action Plan, you need to prioritize these names. In this lecture we'll learn how to prioritize the names so that they're all taken care of in a way that's appropriate to the individual relationships.
Challenge Section 4: Get More Robust with the Names On Your List
Challenge Section 5: Go Join Something
You have to build your relationships before you need them which is why you should be building your network, constantly. If you're constantly working to serve your relationships you'll have the authority to make the ask when you need to.
Now that you know the importance of having a strong, diverse personal network, now we discuss tips and ideas for both building and expanding that network, whether it's volunteering or joining groups of like-minded individuals or hosting a dinner for friends and acquaintances.
"Don't be afraid to ask. The worst anyone can say is no." Fearing the worst also stops others from showing you their best, so don't limit someone else's generosity by not making the ask.
The way to be audacious is to just be audacious. It's that simple, but there's a catch. Be audacious in service to the other person. Don't make it about yourself.
Just because you might not know someone doesn't mean you know nothing about them. You can warm up any cold call by doing your research and learning what you can about that person.
How do you actually warm that cold call? It's more than just knowing about that other person, it's about knowing HOW you can be generous and of service to them specifically.
Challenge Section 6: Just Ask
If you're going to reach out to someone, do your homework. You have to show the other person what value you bring to the relationships.
You carry everything you need to do your homework on your phone or tablet. Social media is your encyclopedia to finding out the key pieces of information that shows how sincere your offers are.
Challenge Section 8: Do Your Homework
Your contact's "gatekeeper" isn't your adversary. Their job is to control the calendar and access to your contacts. Don't fight against them. Embrace them. Be of service to them so they can help make their bosses successful. They will remember your help.
The most important thing to making the gatekeeper your ally is to shift your focus from their boss to them. That real relationships should be as important than the future one you want to develop with their boss. Treat them and maintain that relationship in the same way you would anyone else in your network.
Challenge Section 9: Get to Know the Gatekeeper
Sharing your passions is critical because you will at your best when sharing the things that matter most to you.
When you itemize the big topics that interest you, you can find the organizations and events that service those topics. You'll also meet others who are passionate about those topics as well.
Challenge Section 10: Make a List of the "Big Topics" That Interest You
As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi transforms behaviors that block global organizations from reaching strategic goals into new habits that increase shareholder value. The firm's Greenlight Research Institute has proven the correlation between practices that improve relationships and business success, particularly in sales performance and team effectiveness in an increasingly virtual world. Greenlight's behavior engineering methodology for diagnosing and instilling the highest ROI behavior change is based on a decade of field engagements with iconic global organizations.
Keith is the author of the bestsellers Who's Got Your Back and Never Eat Alone. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. He was the youngest person to make partner and hold the position of Chief Marketing Officer at Deloitte Consulting, where he raised Deloitte's brand recognition from lowest to a primary position, spurring the highest growth rate in the industry.