A Complete Guide to Building Your Network by Keith Ferrazzi
4.6 (179 ratings)
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A Complete Guide to Building Your Network by Keith Ferrazzi

Learn how to develop the strong personal relationships that you'll need to achieve your goals.
4.6 (179 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,629 students enrolled
Created by Keith Ferrazzi
Last updated 3/2016
English
Current price: $10 Original price: $100 Discount: 90% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 23 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn what a personal network is and how it benefits you, both professionally and personally.
  • Develop deeper, stronger, more mutually beneficial relationships.
  • Create a strategy for maintaining these relationships.
View Curriculum
Requirements
  • There are no prerequisites for this course.
Description

Personal networks are the linchpin to achieving success. Without a strong, deep and diverse network you're limiting your opportunities to learn, grow and expand the breadth of your experience and expertise.

This course will teach you how to be better at creating a personal network, through casting a wide, but purposeful net to build the relationships you'll need to achieve your goals and how to take care of those relationships for mutual success.

You'll also learn valuable skills to prioritizing and maintaining these relationships like how to create a relationship action plan, warming a cold call, how to develop and broadcast a brand and, more than anything, how to stay interesting.

Who is the target audience?
  • This course is for anyone just starting out in their professional lives.
  • This course is for anyone who wants to learn how to have better professional relationships.
  • This course is for anyone that needs help with creating a network of friends, colleagues and mentors to help you achieve your goals.
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Curriculum For This Course
72 Lectures
03:03:08
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Introduction
3 Lectures 11:22

Your personal network is the linchpin to your success. With this introduction, you'll learn not only how to build long-lasting relationships but also how to effectively manage your network.

Preview 03:27

No matter where you are in your career, relationships are core to your ongoing success. At its core, building a network is about developing authentic relationships where you work with one another to be of service to each other.

Preview 05:48

When developing your personal network, you need to build great relationships. There are four key mindsets that help you do just that: generosity, authenticity, audacity and purposefulness.

Preview 02:07
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The Mind Set: Don’t Keep Score/Generosity
3 Lectures 10:09

Generosity is probably the most important mindset. Relationships are not finite and the more you practice generosity and being of service, without working an alternate, self-serving agenda, the more your network will be open and available to you when you need it.

How to Not Keep Score And Lead With Generosity
02:59

Anyone, regardless of their position, can lead with generosity. It doesn't have to be big or extravagant but it should be personal and helpful.

How to be Generous
07:10

Challenge Section 2: Being of Service

Challenge
1 page
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The Mind Set: What’s Your Mission?
4 Lectures 09:12

The most important thing with this course is for you to reach your goals, and it's through your relationships that you will achieve them. Before you can set those goals, though, you need to know what drives you. What is your passion.

Find Your Passion
03:08

Where passions translate into action is with goals. This specific lecture will help you define the clear, specific goals you want to achieve so you can identify the relationships you need to serve to help you reach those goals.

Goals
01:48

A Relationship Action Plan is your networking plan in written form, committing you to pursuing it. This plan helps you be purposeful in serving the specific relationships that are critical to achieving each goal.

Build Your Relationship Action Plan
04:16

Challenge Section 3: Relationship Action Plan

Challenge
2 pages
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The Mind Set: Take Names
4 Lectures 12:03

If you're not writing the names of the individuals you want to work with you will miss people who can be integral to your goals coming to fruition. This lecture will help you find the questions you need to ask yourself to identify these relationships.

Making Lists
05:08

Your personal "board of advisors" is the most important. It's comprised of the mentors, friends, family who have your utmost trust to have your back. We'll also address the importance of having lifeline relationships that go through the process with you.

Create a Personal “Board of Advisors”
02:44

Once you have the list of names on your Relationship Action Plan, you need to prioritize these names. In this lecture we'll learn how to prioritize the names so that they're all taken care of in a way that's appropriate to the individual relationships.

Prioritizing Your List
04:11

Challenge Section 4: Get More Robust with the Names On Your List

Challenge
1 page
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The Mind Set: Build it Before You Need It
3 Lectures 05:44

Challenge Section 5: Go Join Something

Challenge
1 page

You have to build your relationships before you need them which is why you should be building your network, constantly. If you're constantly working to serve your relationships you'll have the authority to make the ask when you need to.

Network Constantly
02:30

Now that you know the importance of having a strong, diverse personal network, now we discuss tips and ideas for both building and expanding that network, whether it's volunteering or joining groups of like-minded individuals or hosting a dinner for friends and acquaintances.

Building Your Personal Network
03:14
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The Mind Set: The Genius of Audacity
3 Lectures 08:01

"Don't be afraid to ask. The worst anyone can say is no." Fearing the worst also stops others from showing you their best, so don't limit someone else's generosity by not making the ask.

Genius of Audacity
05:04

The way to be audacious is to just be audacious. It's that simple, but there's a catch. Be audacious in service to the other person. Don't make it about yourself.

Putting Audacity Into Practice
02:57

Challenge
1 page
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The Skill Set: Warming the Cold Call
3 Lectures 05:19

Just because you might not know someone doesn't mean you know nothing about them. You can warm up any cold call by doing your research and learning what you can about that person.

What Are Cold Calls?
01:15

How do you actually warm that cold call? It's more than just knowing about that other person, it's about knowing HOW you can be generous and of service to them specifically.

Managing Cold Calls
04:04

Challenge Section 6: Just Ask

Challenge
1 page
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The Skill Set: Do Your Homework
3 Lectures 04:22

If you're going to reach out to someone, do your homework. You have to show the other person what value you bring to the relationships.

Information is Power
02:20

You carry everything you need to do your homework on your phone or tablet. Social media is your encyclopedia to finding out the key pieces of information that shows how sincere your offers are.

Gathering Information
02:02

Challenge Section 8: Do Your Homework

Challenge
1 page
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The Skill Set: The Gatekeeper
3 Lectures 06:06

Your contact's "gatekeeper" isn't your adversary. Their job is to control the calendar and access to your contacts. Don't fight against them. Embrace them. Be of service to them so they can help make their bosses successful. They will remember your help.

The Importance of the Gatekeeper
03:10

The most important thing to making the gatekeeper your ally is to shift your focus from their boss to them. That real relationships should be as important than the future one you want to develop with their boss. Treat them and maintain that relationship in the same way you would anyone else in your network.

Making the Gatekeeper Your Ally
02:56

Challenge Section 9: Get to Know the Gatekeeper

Challenge
1 page
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The Skill Set: Leverage Your Passions
3 Lectures 04:01

Sharing your passions is critical because you will at your best when sharing the things that matter most to you.

Why You Should Leverage Your Passions
02:15

When you itemize the big topics that interest you, you can find the organizations and events that service those topics. You'll also meet others who are passionate about those topics as well.

Putting it Into Practice
01:46

Challenge Section 10: Make a List of the "Big Topics" That Interest You

Challenge
1 page
12 More Sections
About the Instructor
Keith Ferrazzi
4.6 Average rating
178 Reviews
1,629 Students
1 Course
NY Times Bestselling author Founder/CEO Ferrazzi Greenlight

As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi transforms behaviors that block global organizations from reaching strategic goals into new habits that increase shareholder value. The firm's Greenlight Research Institute has proven the correlation between practices that improve relationships and business success, particularly in sales performance and team effectiveness in an increasingly virtual world. Greenlight's behavior engineering methodology for diagnosing and instilling the highest ROI behavior change is based on a decade of field engagements with iconic global organizations.

Keith is the author of the bestsellers Who's Got Your Back and Never Eat Alone. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. He was the youngest person to make partner and hold the position of Chief Marketing Officer at Deloitte Consulting, where he raised Deloitte's brand recognition from lowest to a primary position, spurring the highest growth rate in the industry.