A Complete Guide to Building Your Network by Keith Ferrazzi

Learn how to develop the strong personal relationships that you'll need to achieve your goals.
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  • Lectures 72
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Personal networks are the linchpin to achieving success. Without a strong, deep and diverse network you're limiting your opportunities to learn, grow and expand the breadth of your experience and expertise.

This course will teach you how to be better at creating a personal network, through casting a wide, but purposeful net to build the relationships you'll need to achieve your goals and how to take care of those relationships for mutual success.

You'll also learn valuable skills to prioritizing and maintaining these relationships like how to create a relationship action plan, warming a cold call, how to develop and broadcast a brand and, more than anything, how to stay interesting.

What are the requirements?

  • There are no prerequisites for this course.

What am I going to get from this course?

  • Learn what a personal network is and how it benefits you, both professionally and personally.
  • Develop deeper, stronger, more mutually beneficial relationships.
  • Create a strategy for maintaining these relationships.

Who is the target audience?

  • This course is for anyone just starting out in their professional lives.
  • This course is for anyone who wants to learn how to have better professional relationships.
  • This course is for anyone that needs help with creating a network of friends, colleagues and mentors to help you achieve your goals.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Your personal network is the linchpin to your success. With this introduction, you'll learn not only how to build long-lasting relationships but also how to effectively manage your network.


No matter where you are in your career, relationships are core to your ongoing success. At its core, building a network is about developing authentic relationships where you work with one another to be of service to each other.


When developing your personal network, you need to build great relationships. There are four key mindsets that help you do just that: generosity, authenticity, audacity and purposefulness.

Section 2: The Mind Set: Don’t Keep Score/Generosity

Generosity is probably the most important mindset. Relationships are not finite and the more you practice generosity and being of service, without working an alternate, self-serving agenda, the more your network will be open and available to you when you need it.


Anyone, regardless of their position, can lead with generosity. It doesn't have to be big or extravagant but it should be personal and helpful.

1 page

Challenge Section 2: Being of Service

Section 3: The Mind Set: What’s Your Mission?

The most important thing with this course is for you to reach your goals, and it's through your relationships that you will achieve them. Before you can set those goals, though, you need to know what drives you. What is your passion.


Where passions translate into action is with goals. This specific lecture will help you define the clear, specific goals you want to achieve so you can identify the relationships you need to serve to help you reach those goals.


A Relationship Action Plan is your networking plan in written form, committing you to pursuing it. This plan helps you be purposeful in serving the specific relationships that are critical to achieving each goal.

2 pages

Challenge Section 3: Relationship Action Plan

Section 4: The Mind Set: Take Names

If you're not writing the names of the individuals you want to work with you will miss people who can be integral to your goals coming to fruition. This lecture will help you find the questions you need to ask yourself to identify these relationships.


Your personal "board of advisors" is the most important. It's comprised of the mentors, friends, family who have your utmost trust to have your back. We'll also address the importance of having lifeline relationships that go through the process with you.


Once you have the list of names on your Relationship Action Plan, you need to prioritize these names. In this lecture we'll learn how to prioritize the names so that they're all taken care of in a way that's appropriate to the individual relationships.

1 page

Challenge Section 4: Get More Robust with the Names On Your List

Section 5: The Mind Set: Build it Before You Need It
1 page

Challenge Section 5: Go Join Something


You have to build your relationships before you need them which is why you should be building your network, constantly. If you're constantly working to serve your relationships you'll have the authority to make the ask when you need to.


Now that you know the importance of having a strong, diverse personal network, now we discuss tips and ideas for both building and expanding that network, whether it's volunteering or joining groups of like-minded individuals or hosting a dinner for friends and acquaintances.

Section 6: The Mind Set: The Genius of Audacity

"Don't be afraid to ask. The worst anyone can say is no." Fearing the worst also stops others from showing you their best, so don't limit someone else's generosity by not making the ask.


The way to be audacious is to just be audacious. It's that simple, but there's a catch. Be audacious in service to the other person. Don't make it about yourself.

1 page
Section 7: The Skill Set: Warming the Cold Call

Just because you might not know someone doesn't mean you know nothing about them. You can warm up any cold call by doing your research and learning what you can about that person.


How do you actually warm that cold call? It's more than just knowing about that other person, it's about knowing HOW you can be generous and of service to them specifically.

1 page

Challenge Section 6: Just Ask

Section 8: The Skill Set: Do Your Homework

If you're going to reach out to someone, do your homework. You have to show the other person what value you bring to the relationships.


You carry everything you need to do your homework on your phone or tablet. Social media is your encyclopedia to finding out the key pieces of information that shows how sincere your offers are.

1 page

Challenge Section 8: Do Your Homework

Section 9: The Skill Set: The Gatekeeper

Your contact's "gatekeeper" isn't your adversary. Their job is to control the calendar and access to your contacts. Don't fight against them. Embrace them. Be of service to them so they can help make their bosses successful. They will remember your help.


The most important thing to making the gatekeeper your ally is to shift your focus from their boss to them. That real relationships should be as important than the future one you want to develop with their boss. Treat them and maintain that relationship in the same way you would anyone else in your network.

1 page

Challenge Section 9: Get to Know the Gatekeeper

Section 10: The Skill Set: Leverage Your Passions

Sharing your passions is critical because you will at your best when sharing the things that matter most to you.


When you itemize the big topics that interest you, you can find the organizations and events that service those topics. You'll also meet others who are passionate about those topics as well.

1 page

Challenge Section 10: Make a List of the "Big Topics" That Interest You

Section 11: The Skill Set: Making Your Small Talk Matter

Talking just to talk is a waste of everyone's time, but if you put a little effort into your "small talk," and create those instant connections with another, you can make your quick conversations big, not small.


Use your "small talk to create an "instant intimacy" by showing that you care to learn about the other person.

1 page
Section 12: The Skill Set: Follow Up…Or Fail

You're only as good as your last encounter. If you don't follow up to establish yourself in that other person's mind as a valuable contact, you may as well not make the effort at all.


You can't leave your follow up to chance. You need to formalize the steps you plan to take in the future while you're in the middle of the conversation.

1 page

Challenge Section 12: Get Disciplined in Your Follow Up

Section 13: The Skill Set: Ping All The Time

Not all communication has to be long or in depth. One of the best ways to stay in touch is with a quick text, email or even a comment on social media.


Don't just leave your outreach to chance. When you put together a pinging strategy based upon the priority of the relationships you will maintain all of your relationships better.

1 page

Challenge Section 13: Start Pinging

Section 14: The Skill Set: Build and Broadcast Your Brand

How you present yourself to the world is your "brand." It's what allows people to know if or how they want to relate to you.


Defining your personal brand is about creating the image people will take away from meeting you. You need to know who you are and what you represent before others can understand your brand.


When you create content you're telling stories about what you and your brand represent. So think about the stories you want to tell and how it defines your brand.

1 page

Challenge Section 14: Write Your Story


A brand is only as good as your ability to broadcast it. You can control your social media, but developing relationships within traditional media will promote your brand across a broader spectrum.

1 page

Challenge Section 14: Follow the Journalists You Like to Read

Section 15: Connecting in the Digital Age

Social media is your most powerful tool to reach out to and connect with the fringes of your network. It's that fringe that will open new doors and avenues for you as your less likely have overlap.

1 page

Challenge Section 15: Get To Know Your Network's Fringe


Whether in person or online, the most important element of your outreach is to build trust with others. And the way to build trust is to be authentic and vulnerable.

1 page

Challenge Section 15: Pick Your Social Media

Section 16: Make it Your Life: Connect with Connectors

To become well-connected you need to become a super-connector. If you can meet and be of service to those highly-connected people you will soon be expanding your network by leaps and bounds.


When you identify your goals, you can identify the different types of connectors who can help you move forward. It can be anyone from a restaurateur to a publicist to the local chamber of commerce. Find them and serve them.

1 page

Challenge Section 16: Find Your Super-Connectors

Section 17: Make it Your Life: Be a Conference Commando

Conferences aren't just for learning new information. They're a great place to develop new relationships with people who share your interests and struggles. Conference Commandos make the most out of these opportunities.


The key word to being a conference commando? Be prepared. The more you know going into the event the more you can get out of it.

6 pages

Challenge 17: Be a Conference Commando

Section 18: Make it Your Life: Expand Your Circle

Expanding the breadth of your relationships helps you gain partners to do this together but also opens you up to your weaker ties that have fewer things in common with you to help broaden your scope.


When you work with friends and partners to achieve your individual goals you can combine the strengths of your separate networks to find the overlaps and similar interests to help all of you.

1 page

Challenge Section 18: Find a Partner

Section 19: Give Back: Find Mentors, Find Mentees. Repeat.
Why mentor?
Being mentored is fulfilling to the mentor, but as a mentee make sure you always express your appreciation and let them know you've followed up on their advice. This builds your currency because they know you value the relationships.
1 page

Challenge Section 19: Identifiy a Mentor/Mentee

Section 20: Give Back: Be Interesting

If you're passionate about a subject, study it, learn it, practice it and become someone others look to for your knowledge.

Have a Unique Point of View
1 page

Challenge Section 20: Pick Your Expertise

Section 21: Give Back: Balance is BS

To balance your life suggests that each activity in your life has to have it's only segment of time. But blending your activities helps you expand the time you have available in any given day.


Every relationship you add to your network requires you to determine just how deeply you want to take it.

1 page

Challenge Section 21: Blend, Don't Balance

Section 22: Conclusion

One way to be generous with others in your network is teaching them the insight and tips you've learned from this course.

1 page

Challenge Section 22: Teach It to Others


Now that you've learned how to build strong, mutually-beneficial relationships, put what you learned into practice. Lead with generosity. Be authentic. Be audacious.

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Instructor Biography

Keith Ferrazzi, NY Times Bestselling author Founder/CEO Ferrazzi Greenlight

As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi transforms behaviors that block global organizations from reaching strategic goals into new habits that increase shareholder value. The firm's Greenlight Research Institute has proven the correlation between practices that improve relationships and business success, particularly in sales performance and team effectiveness in an increasingly virtual world. Greenlight's behavior engineering methodology for diagnosing and instilling the highest ROI behavior change is based on a decade of field engagements with iconic global organizations.

Keith is the author of the bestsellers Who's Got Your Back and Never Eat Alone. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. He was the youngest person to make partner and hold the position of Chief Marketing Officer at Deloitte Consulting, where he raised Deloitte's brand recognition from lowest to a primary position, spurring the highest growth rate in the industry.

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