How to Review Your Independent Hotel or Bed & Breakfast
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
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How to Review Your Independent Hotel or Bed & Breakfast

Learn how to step back and look at your hospitality property objectively.
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Gerry MacPherson
Last updated 5/2015
English
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to compare your property to competitor’s properties
  • Find out how to become your own guest
  • How to determine if your hospitality property is accessible
  • Find out if your restaurant is meeting its potential
  • How to get endless referrals
  • How negative reviews can be good for your business
View Curriculum
Requirements
  • Student should have an understanding of who their competition is and the desire to improve their referrals and reviews.
Description

Creating and developing your own Independent Hotel or Bed & Breakfast can be a work of dedication and passion; but too often you can get lost in our own property world. In this 6 Part Tutorial Series, we will challenge you to step back and look at your property, the Big Picture. Many have been surprised with what they have found. We will focus on:

  • Learning how to compare your Independent Hotel or Bed &Breakfast to your competitor's properties. In lecture #1 I will share a compiled a list of items that we at Keystone HDC feel every hospitality property should have.
  • In the 2nd lecture you will find out how to become your own guest, to see your property from the outside. Included are four different checklists for you to use when going through your property.
  • The 3rd lecture you will learn how to determine if your hospitality property is accessible by reviewing standard guidelines for hospitality properties. This is for property owners who wish to be accessible to a worldwide customer base.
  • Find out if your restaurant is meeting its potential in the 4th lecture. Methods will be revealed that hospitality properties could use improve the profit from their dining area.
  • In the 5th lecture you will learn how to get endless referrals; a very effective way to grow your business.
  • In the 6th lecture you will find ways to turn negative reviews into positives for both your current and potential guests.

Your business should be in your life, not your life. Learn how to see your property from the outside.

Find out how by enrolling now!

Who is the target audience?
  • This course is designed for independent hotel and bed & breakfast owners who want to know how they compare to their competitors, are meeting their potential and ensuring their customers are happy. This course is not necessary for hospitality property owners do not have any problems with occupancy rates and unhappy customers.
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Curriculum For This Course
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How does your Property Compare
1 Lecture 10:44

I will share a compiled a list of items that we at Keystone HDC feel every independent hotel and bed and breakfast should have.

Preview 10:44
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How To Become your Own Guest
1 Lecture 04:57

In this lecture I will share ways that many hoteliers use to see their property through their guests eyes. Included are four different checklists for you to use when going through your property.

  • Hotel Site Inspection Checklist
  • Guest Room Checklist
  • Quality of Service Assessment Checklist
  • Exhibit Checklist
How To Become your Own Guest
04:57
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Is Your Property Accessible
1 Lecture 04:04

This lecture review guidelines for hospitality properties who wish to be accessible to a worldwide customer base.

Is Your Property Accessible
04:04
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Is Your Restaurant Meeting its Potential
1 Lecture 05:06

Hospitality property restaurants are normally not on the radar of potential customers when looking for place to eat. In this lecture I will reveal methods hospitality properties could use improve the profit from their dining area.

Is Your Restaurant Meeting its Potential
05:06
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How to Get Endless Referrals
1 Lecture 08:24

As an independent hotel or bed and breakfast, a very effective way to grow your business is to referrals. Unfortunately, referrals do not happen effortlessly. In this lecture you will learn ways to get endless referrals.

How to Get Endless Referrals
08:24
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Negative Reviews Are Good For Business
1 Lecture 11:58

If you're dealing with the public there are times you're going to get negative reviews and there is very little you can do about that. Your choice lies in what you do with them. In this lecture I will disclose ways to turn those negative reviews into positives for your current and potential guests.

Negative Reviews Are Good For Business
11:58
About the Instructor
Gerry MacPherson
4.2 Average rating
18 Reviews
278 Students
6 Courses
Independent Hotel and Bed& Breakfast Authority

I am a travel authorities with decades of Hotel and Bed & Breakfast visitation experience. I have spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers.

This knowledge has given me a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.