The course 97 Ways To Market Your Accountancy Business is about how to use various marketing techniques to bring in new customers and attract more attention to your business.
Many accountants and bookkeeper are technically competent, yet aren't very good at 'marketing' and why should they be? They went to school to learn how to do the accounts... they aren't 'sales people' ... yet if you are a self employed accountant, and you are responsible for running your own accountancy business... then SOMEONE within your firm had better be good at this stuff... otherwise you may go broke just sitting there waiting for the phone to ring!
This course outlines 97 different ways in which you can market and promote your accountancy business. You don't have to do every single technique, but you may want to implement 7-8 of them, as in combination, you will see the result in your business.
Your course tutor began her own bookkeeping business in 2004 with £150, and had to develop a range of marketing skills in order to grow that business and keep it alive. This isn't theoretical, or wishful thinking - this is practical, real, simple techniques that you can implement with minimal skill needed.
Every technique is explained with the advantages and disadvantages, and a rating for cost (low to expensive), and a rating for effectiveness from 1 out of 5, to 5 out of 5. You can choose the low cost, highly effective techniques - and this course will more than pay for itself.
Included, is the book 97 Ways to Market Your Accountancy Business. All methods are written - its down to you to choose your favorite five, and implement them daily. If you do nothing else, but 5 pieces of marketing every day... your business will grow. It's when you take no action, that you are in danger of a competitor surpassing you and for you to go out of business. There is more than enough work to go around for everyone. Its your choice, whether you want to be proactive - and apply some techniques, or reactive - and just wait for things to happen and hope that they get better/
The course will take approx 2-3 hours to complete. We take 8 techniques per lecture and go into them - looking at the advantages and disadvantages.
This course is for those who are serious about growing their accountancy business.
Download the book 97 Ways to Market Your Accountancy Business. In this lecture, you'll be introduced to your tutor and the way the course will work. We look at 8 methods per lecture. The advantages and disadvantages of each method. I would suggest that you commit to just choosing ONE of your 'favorites' per lecture. And work with implementing that method for 1 month - testing and measuring your success as you go along.
Do 5 pieces of marketing daily ... regardless of whether you are busy or not - and your business will continue to grow, despite what the economic outlook is. Just have patience. Don't expect everything to work at once. You are planting seeds and as long as you do this continuously - you WILL see results. Remember there is no ONE METHOD that is the answer to everything - but its a combination of methods.
Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.