97 Ways To Market Your Accountancy Business
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97 Ways To Market Your Accountancy Business

Marketing ideas to grow your firm and have customers queuing around the block.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Lisa Newton
Last updated 7/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply 97 different marketing ideas to grow their accountancy business
View Curriculum
Requirements
  • You will be given a copy of the book '97 Ways' - so you don't need any materials prior to starting this course
Description

The course 97 Ways To Market Your Accountancy Business is about how to use various marketing techniques to bring in new customers and attract more attention to your business.

Many accountants and bookkeeper are technically competent, yet aren't very good at 'marketing' and why should they be? They went to school to learn how to do the accounts... they aren't 'sales people' ... yet if you are a self employed accountant, and you are responsible for running your own accountancy business... then SOMEONE within your firm had better be good at this stuff... otherwise you may go broke just sitting there waiting for the phone to ring!

This course outlines 97 different ways in which you can market and promote your accountancy business. You don't have to do every single technique, but you may want to implement 7-8 of them, as in combination, you will see the result in your business.

Your course tutor began her own bookkeeping business in 2004 with £150, and had to develop a range of marketing skills in order to grow that business and keep it alive. This isn't theoretical, or wishful thinking - this is practical, real, simple techniques that you can implement with minimal skill needed.

Every technique is explained with the advantages and disadvantages, and a rating for cost (low to expensive), and a rating for effectiveness from 1 out of 5, to 5 out of 5. You can choose the low cost, highly effective techniques - and this course will more than pay for itself.

Included, is the book 97 Ways to Market Your Accountancy Business. All methods are written - its down to you to choose your favorite five, and implement them daily. If you do nothing else, but 5 pieces of marketing every day... your business will grow. It's when you take no action, that you are in danger of a competitor surpassing you and for you to go out of business. There is more than enough work to go around for everyone. Its your choice, whether you want to be proactive - and apply some techniques, or reactive - and just wait for things to happen and hope that they get better/

The course will take approx 2-3 hours to complete. We take 8 techniques per lecture and go into them - looking at the advantages and disadvantages.

This course is for those who are serious about growing their accountancy business.

Who is the target audience?
  • This course is for accountants, bookkeepers and those running this type of business
  • This course is for marketeers responsible for accountant and bookkeeper clients
  • This course isn't for you if you are just studying accountancy and want to get a job as an accountant. Only take this course if you have a desire to be self-employed and run an accountancy firm
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Curriculum For This Course
14 Lectures
02:50:47
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Introduction
1 Lecture 10:16

Download the book 97 Ways to Market Your Accountancy Business. In this lecture, you'll be introduced to your tutor and the way the course will work. We look at 8 methods per lecture. The advantages and disadvantages of each method. I would suggest that you commit to just choosing ONE of your 'favorites' per lecture. And work with implementing that method for 1 month - testing and measuring your success as you go along.

Preview 10:16
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97 Ways (split into 8 ways per lecture)
12 Lectures 02:37:52
Ways 1 - 8
14:29

Ways 9 - 16
14:09

Ways 17 - 24
13:40

Ways 25 - 32
11:53

Ways 33 - 40
12:48

Ways 49 - 56
11:23

Ways 41 - 48
12:49

Wqys 57 - 64
13:38

Ways 65 - 72
16:32

Ways 73 - 80
12:16

Ways 81 - 88
11:40

Ways 89 - 97
12:35
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Conclusion
1 Lecture 02:39

Do 5 pieces of marketing daily ... regardless of whether you are busy or not - and your business will continue to grow, despite what the economic outlook is. Just have patience. Don't expect everything to work at once. You are planting seeds and as long as you do this continuously - you WILL see results. Remember there is no ONE METHOD that is the answer to everything - but its a combination of methods.

Preview 02:39
About the Instructor
Lisa Newton
3.9 Average rating
306 Reviews
4,064 Students
95 Courses
Entrepreneur & Serial Author

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.