Digital Marketing Done Right!
4.5 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Digital Marketing Done Right!

Your essential guide to growing your business sales using the top 3 ROI online marketing channels taught in this course!
4.5 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,405 students enrolled
Created by KC Tan
Last updated 5/2017
English
Price: $150
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Gain the skills to generate more online traffic for your business.
  • Gain the skill to nurture your leads and convert them into paying customers!
  • Maximize your marketing resources and gain more leverage in your business by focusing on the marketing channels that are most effective for you.
View Curriculum
Requirements
  • If you have an existing website that you can use to apply the techniques taught in this course, that would be great. But it's optional.
Description

Do you want to learn how to get more customers and sales online without getting overwhelmed and overworked?

Or perhaps you have been trying really hard to market your business online but you are still not seeing the results you hoped for...

If you are looking for a course that can help you to work SMARTER (not HARDER) to generate more sales for your business online, then what you need is right in front of you!


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"Having enjoyed KC's clarity of instruction and step-by-step guidance in his previous course, I was expecting nothing less than another high quality course from him. In this course, his instructions are just as clear as ever, and yet again his attention to detail simply amazing. This time round, we still get the direct "how to" actionable lessons, coupled with "secret sauce" insights derived from years of his experience and topped with sharing of supplementary resources whenever it is practical to do so. And boy, I'm impressed! Looking to learn online marketing for small business? This is it!" – Michael Lim

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If you have been struggling with online marketing with little success so far, maybe you have been missing something important...

When it comes to marketing, you need to remember the golden 80/20 principle – 80 percent of your outcomes come from 20 PERCENT of your efforts.

Precisely, just 20 percent! Rather than trying to do all, you ought to be focusing your time and resources only on marketing activities that produce the most results for you.

Make every dollar and minute that you invest into marketing your business count!

Here is the difference it makes when you apply the 80/20 rule to your business:

  1. You avoid wasting time and money on marketing channels that do not ROI for you!
  2. You gain more time to focus on marketing channels that bring you better results (as well as other important aspects of your business)!
  3. Instead of getting overwhelmed with marketing, you reap the benefits of working with greater productivity!
  4. You achieve greater sales results with lesser effort!


To this end, this practical course is created to empower you to focus on the right online marketing strategies for your business – so that you can work smarter while your online marketing strategies work hard for you!

You will learn the top 3 proven digital marketing strategies (your 20 percent) that contribute the majority of sales, which are Search Engine Marketing, Facebook Marketing and Email Marketing.

Whether you are –

  • Just starting out in your small business and you're clueless about which online marketing strategies you should focus on,
  • An existing business owner who has been struggling to attract sales online with little or no success so far


This course will give you the knowledge and practical SKILLS to implement these top 3 ROI marketing channels in your business and use them to your own advantage!

This is a highly actionable course that is designed based on my years of experience in Internet marketing and running my own business (and these are the exact techniques that I am using for my own businesses now)!

By applying these top-ROI digital marketing strategies, you will be able to maximize your time and resources to generate more leads and sales for your business!

To help you get the most out of this course, all the concepts are explained to you in simple terms and broken down nicely into actionable steps that is easy to understand and follow.

This practical how-to course comes with over 30 detailed step-by-step videos (4 hours of content) that teach you:

  1. What are the things you need to prepare before you start marketing your business website – this will potentially save you thousands of dollars!
  2. How to make the very best out of Search Engine Marketing and adopt best practices to rank your website and enjoy highly affordable pay-per-click rates!
  3. How to leverage Facebook to build a strong following for your business. Learn what you should and should NOT share on Facebook!
  4. Model my email marketing strategies to close sales every month without having to buy or rent email databases!


What this course is NOT:

  • A general course that talks about every type of digital marketing technique out there;
  • Big picture theories without practical application tips
  • Outdated digital marketing techniques that are no longer effective now


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"KC Tan is one of the best teachers in Udemy. He's clear, concise and goes to the point without any fluff or extra talk. He always exceeds expectations." – Eugenio Gonzalez
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Above all, if you get stuck or experience any difficulties along the way, you won't ever have to struggle on your own and worry about having no one to turn to for help.

Because upon becoming a student of this course, you will receive continuous support from me – help that comes with no expiry! I will be here to share my advice and answers to all your questions whenever you need help from me :)


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30-DAY MONEY BACK GUARANTEE

I trust that you'll like this course as much as I enjoyed teaching it.

But if the course is not to your satisfaction, you can choose to cancel if within the first 30 days and receive a full refund of your money. No questions, no hassles.

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This is a gift that only YOU can give yourself and you fully deserve to learn everything in this course. 

So act on it and I welcome you to join my course!

To enroll, simply click on the 'Take This Course' button on top and I look forward to see you inside!


Who is the target audience?
  • New or existing business owners who want to reach out to more customers online.
  • Internet entrepreneurs who want to generate more leads for their online businesses.
Curriculum For This Course
34 Lectures
04:30:26
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First Things First
4 Lectures 16:50

You will learn how to leverage the top 20% marketing strategies that will bring you 80% of your sales!

Preview 05:12

We will bring you through an exercise that will help automatically position you as the #1 choice in your market!

Becoming The Number 1 Choice!
05:19

This interesting session will help you understand what are the things that people are really paying for.

What Are People Really Buying?
03:00

You will learn how to create your core marketing message to attract your ideal customer anytime, anywhere!

Creating Your Unfair Advantage!
03:19
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Search Engine Marketing
10 Lectures 01:02:38

You will learn the importance of capitalizing the power of Search Engines to grow your business!

Why Search Engines?
01:09

You will learn how to leverage the pros and cons of these three popular search engines!

The Big 3 - Google, Yahoo, Bing
01:44

Learn these techniques to double your sales by focusing on these buying keywords!

Double Your Sales By Using These Buying Keywords!
08:37

Here you will learn how you can use the powerful google keyword planner for free without setting up your credit card information.

How To Use Google Keyword Planner for Free
00:10

You will learn when to use SEO or PPC to gain the maximum leverage out of these techniques!

SEO vs PPC
04:34

You will learn what are the tips that you can apply immediately to your website to achieve a higher ranking!

7 SEO Tips To Rank High Without Paying A Single Cent!
13:03

You will learn to avoid these 3 things that will get your website banned by Google!

3 Things To Avoid Getting Banned By Google!
05:55

You will learn how to recover from Google ban from this lesson.

How To Recover From Google Ban
03:47

You will learn how to get 10 cents per visitor using these PPC techniques.

How To Get Targeted Traffic At Only 10 Cents Per Visitor!
14:40

You will learn the techniques to create a profitable PPC advertisement in this lesson..

How To Create A Profitable PPC Advertisement Campaign
08:59
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Facebook Marketing
10 Lectures 53:56

You will see the importance of using facebook for your business and what are you using out if you are still sitting on the fence!

Preview 03:44

You will learn what are the best content to share on Facebook and get people to remember you!

Best Types Of Content To Share On Facebook
03:46

You will learn what are the worst content to share on Facebook and how to avoid this mistake!

Worst Types Of Content To Share On Facebook
02:49

You will learn the difference between the three and which one to use.

Facebook Profile vs Facebook Page vs Facebook Group - Which One Should You Use?
04:56

You will learn how to create a FaceBook account in this lesson.

Creating A Facebook Account
07:54

You will learn how to create a facebook business page in this lesson.

Creating A Facebook Business Page
07:31

Follow these techniques to get you the first 100 raving fans for your facebook page!

Getting Your First 100 Raving Fans!
08:00

You will learn how to create a facebook group for your business in this lesson.

Creating A Facebook Group
03:24

You will learn what are the things to take note before using facebook advertisements.

The Essentials Of Facebook Advertising
04:29

You will learn how to utilize facebook adverrtisement and drive ultra targeted traffic to your business page.

Driving Targeted Traffic To Your Business Page
07:23
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Email Marketing
8 Lectures 51:55

Learn what are the elements that will make email marketing works for your business!

Preview 03:45

Learn what I have done to make a profit of thousand of dollars every month with a $15 investment!

How I Turn $15 Into Thousands Of Dollars!
04:59

Creating An Email Campaign
04:01

You will learn what 3 ways to attract subscribers to join your mailing list without paying a single cent!

3 Ways To Get Subscribers Without Paying A Single Cent!
13:28

You will learn how to send personalized emails and newsletter to your list

Sending Personalized Emails To Your Contacts With Just One Click
06:54

You will learn what are some secret techniques in writing emails that people will open.

Secrets In Writing Emails That People Will Open!
04:17

You will learn how you can setup a profitable email followup system and create an additional stream of income.

Setting Up A Profitable Email Follow-Up System
06:54

You will learn how to turn leads into customers using these techniques!

7 Ways To Turn Leads into Customers!
07:37
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Action & Bonuses
2 Lectures 03:07
Do This Now!
03:07

This is a bonus eBook added to the course for all students! It will be removed on the 28 May 2015.

BONUS eBook! - Facebook Fan Page Profits
82 pages
About the Instructor
KC Tan
4.5 Average rating
3,055 Reviews
35,629 Students
12 Courses
Online Business Coach, Small Business Owner

In 2008, KC founded his first business, developing professional websites for business owners and helping them to market their websites online through search engines. Today, KC gets to do what he enjoys most, which is training – bringing his years of experiences and expertise to teach business owners and individuals on how to create their own websites and marketing them online.

Over the years, KC found that most people actually do not have much difficulty learning a new tool (say using WordPress to create a website). The real problem was that people often find themselves stuck or see no results because they simply had no idea what to use those newly acquired tools for!

This motivated KC to put even more focus on helping people to bridge this gap. KC believes that everyone has something so valuable in them that other people would want to learn from. The challenge is most people do not have a system to package and sell their knowledge. KC aims to equip everyone with the skill of turning what you know into something that people is willing to pay them for.

KC specializes in the areas of Search Engine Optimization, WordPress and eCommerce. He has extensive training experience and has conducted training courses for organizations including Singapore Compact CSR, Singapore Polytechnic, National University of Singapore Society (NUSS), Civil Service Club, JobsCentral Portal, CareerMinded and Singapore Business Federation (SBF). KC's entrepreneurial journey has also been featured in the book – “Are You Ready To Be The Next Entrepreneur?" – showcasing more than 30 successful stories of aspiring entrepreneurs!