8 Steps to your successful Public Relations strategy
4.1 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,036 students enrolled
Wishlisted Wishlist

Please confirm that you want to add 8 Steps to your successful Public Relations strategy to your Wishlist.

Add to Wishlist

8 Steps to your successful Public Relations strategy

Learn how to reach out to the press and get your story told to millions.
4.1 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,036 students enrolled
Last updated 6/2016
English
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 44 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design a PR Strategy
  • Contact the press and get your story published
View Curriculum
Requirements
  • You should have a story/positioning you want to communicate to the press
Description

Learn how to reach out to the press and get your story published. 

I have created this practical step by step guide so you can reach out to millions of people, tell your story and increase your brand value. 

By the end of the course you will have a strategy how to build your winning PR strategy. 

>>>>>>>>>>>>>>>>>>>>>>>>>>

Why you should enroll

  • Course includes over 1 hour of high quality content, including links to key resources
  • You'll learn skills that will allow you to tell your story and get published
  • You'll have access to the instructor to ask questions. 

>>>>>>>>>>>>>>>>>>>>>>>>>>

About the instructor:

Top rated Udemy Instructor with 5 star reviews.

Teaches different courses on Entrepreneurship, with over 7,500 students enrolled.

+ Worked in Online Gaming Industry and Venture Capital 

+ Founded 5 companies in the last 8 years

Who is the target audience?
  • This course is for everyone who manages media relations and wants to achieve better results
  • This course is probably not for you if you are already a PR profi and have established connections with the journalists.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction
1 Lecture 02:02

This is an introduction lecture to the course, I talk about how this course is structured and main benefits. 

Preview 02:02
+
Get into any press
8 Lectures 31:25

This is step 1 to the successful PR strategy, where I talk about the importance of clarifying your message before you start reaching out to the press

Preview 04:01

In this lecture I talk about the press page and how it should be structured. 

Step 2 - Prepare your press page
05:17

After completing this lecture you will find out how to make a list of press contacts and what kind of information you need to be collecting. 

Step 3 - Make a list
04:09

In this lecture I talk about how to write a first email to the press, how it should be structured and what it should include. 

Step 4 - Create an email campaign
05:05

After completing this lecture you will know how to reach out to the press, main do's and dont's 

Step 5 - Reach out
04:43

In this lecture I talk about how you should follow up with the journalists.

Step 6 - Follow up
02:26

In this lecture you will find out what you should do after the article was published and how to maximise the effect from the article. 

Step 7 - Spread the word
03:13

This lecture is about the importance of building long term relations with the journalists

Step 8 - Keep in touch
02:31
+
Tips and tricks
3 Lectures 08:27

This is an overview of a great tool, which will help you to find contact information to journalists. 

Preview 02:22

This is an overview of the database with contacts of journalists and how you can use it for your PR strategy. 

Use this database with journalist contacts
02:04

This is an overview of a tool, which will help you to structure your PR communications. 

How to organize your PR
04:01
+
Wrap up
1 Lecture 02:06

This is a wrap up lecture to the course, where I summarise the main points and give final tips. 

Preview 02:06
About the Instructor
Vladlena Taraskina
4.1 Average rating
248 Reviews
9,371 Students
8 Courses
Digital Strategy│AI & Chatbots│Female Entrepreneur

Vladlena is a female entrepreneur, focusing on developing innovative products and services for millennial women.

She is a proven digital strategist with 10 years of experience in startups and business development. She founded multiple companies in different industries (Fintech, E-commerce and Digital Platforms) Vladlena has the ability to translate business ideas into working business models. Furthermore she has the capacity to identify and align customers’ emerging needs with products and services. 

At the moment she is helping companies to design and implement digital strategies that cater to millennial women. Her expertise include Chatbots and Artificial Intelligence, Wearables, eCommerce and crafting Digital Experiences.

Through her courses she wants to share knowledge on starting and growing a successful business.

Vladena is open for new business opportunities and can be contacted via email hello@vladlenataraskina.com