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If you are interested in building great tech products, this course is for you. The Silicon Valley gurus who built Facebook, Slack, Dropbox, and many more share their secrets and hands-on best practices.
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In this lecture, we outline how the course is organized and what are the 3 steps to product management: defining success, building the right stuff, and growing your audience.
|Section 1: Define success|
In this lecture, we introduce our first concept: defining success, and our first guest speaker: Slack ex/first PM Kenneth Berger.
In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect. Slack’s ex-PM, Kenneth Berger, shares three surprising principles that helped drive Slack’s success.
|Section 2: Build the right stuff|
In this lecture, we introduce our second concept: building the right stuff, and our guest speaker: KISSmetrics founder Hiten Shah.
|Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better products faster.|
In this lecture, we introduce our next guest speaker: author of Lean Product Playbook Dan Olsen.
One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran and leading product voice, shares examples and best practices in lean product analytics and using analytics to optimize your product and business results.
In this lecture, we introduce our next guest speaker: bestselling author of Hooked Nir Eyal.
|Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products with psychology and behavioral economics. He shares how the world’s most engaging products keep users coming back again.|
|Section 3: Growing your audience|
In this lecture, we introduce our third and last concept: growing your audience, and our guest speaker: product guru Rich Mironov.
|What do product managers actually do? Product veteran Rich Mironov walks through typical symptoms for growing start-ups, what product managers/owners really do, and why they are important for scaling up.|
In this lecture, we introduce our next guest speaker: father of the term Growth Hacking Sean Ellis.
|Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth, and share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar|
|Mobile user acquisition worldwide is challenging and getting more and more expensive. Mobile growth guru Yann Kronberg shares best practices in optimizing volume and value in the world of mobile app stores and advertising networks.|
In this lecture, we introduce our next guest speaker: mobile advertising expert Yann Kronberg.
|Section 4: Wrap up|
SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation and leadership. While serving as an executive at mobile pioneers like Facebook, Trulia and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. Moatti is currently the CEO of Products That Count, an organization based in San Francisco that advises businesses on how to leverage mobile technology. She also serves on the board of directors of Opera Software, a global mobile technology company with over 350 million users. She speaks frequently at conferences, has been featured in Forbes and has written several articles on mobile technology for the Harvard Business Review and the Huffington Post. She holds an MBA from Stanford University and a BA in computer engineering from École Supérieure d'Électricité.