If you are interested in building great tech products, this course is for you. The Silicon Valley gurus who built Facebook, Slack, Dropbox, and many more share their secrets and hands-on best practices.
What you’ll learn:
Who you’ll learn from:
In this lecture, we introduce our first concept: defining success, and our first guest speaker: Slack ex/first PM Kenneth Berger.
In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect. Slack’s ex-PM, Kenneth Berger, shares three surprising principles that helped drive Slack’s success.
In this lecture, we introduce our second concept: building the right stuff, and our guest speaker: KISSmetrics founder Hiten Shah.
In this lecture, we introduce our next guest speaker: author of Lean Product Playbook Dan Olsen.
One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran and leading product voice, shares examples and best practices in lean product analytics and using analytics to optimize your product and business results.
In this lecture, we introduce our next guest speaker: bestselling author of Hooked Nir Eyal.
In this lecture, we introduce our third and last concept: growing your audience, and our guest speaker: product guru Rich Mironov.
In this lecture, we introduce our next guest speaker: father of the term Growth Hacking Sean Ellis.
In this lecture, we introduce our next guest speaker: mobile advertising expert Yann Kronberg.
SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation and leadership. While serving as an executive at mobile pioneers like Facebook, Trulia and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. Moatti is currently the CEO of Products That Count, an organization based in San Francisco that advises businesses on how to leverage mobile technology. She also serves on the board of directors of Opera Software, a global mobile technology company with over 350 million users. She speaks frequently at conferences, has been featured in Forbes and has written several articles on mobile technology for the Harvard Business Review and the Huffington Post. She holds an MBA from Stanford University and a BA in computer engineering from École Supérieure d'Électricité.