Startup Masterclass - 7 Lessons From 7 Silicon Valley Gurus
3.8 (28 ratings)
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Startup Masterclass - 7 Lessons From 7 Silicon Valley Gurus

Learn bleeding-edge product and growth best practices from Silicon Valley veterans who built Facebook, Slack & Dropbox.
3.8 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
405 students enrolled
Last updated 1/2016
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply product and growth best practices from Silicon Valley veterans like bestselling author of Hooked Nir Eyal, Slack’s first Product Manager, and father of the Growth Hacker movement Sean Ellis, to your own product (or the products you love).
View Curriculum
Requirements
  • Anyone who is curious about how Silicon Valley’s most successful product gurus think, can take this course. You don’t need a tech background.
Description

If you are interested in building great tech products, this course is for you. The Silicon Valley gurus who built Facebook, Slack, Dropbox, and many more share their secrets and hands-on best practices.

What you’ll learn:

  • How product teams at Slack and more define success for their product (and how you too can beat your own expectations)
  • How the best product managers decide what to build next (and how you too can get everyone behind your roadmap)
  • How product teams at Dropbox and more, boost their audience (and how you too can get everyone to use your product)


Who you’ll learn from:

  • Serial entrepreneurs like Nir Eyal (bestselling author of Hooked) and Hiten Shah (founder of KISSmetrics)
  • Product gurus like Dan Olsen (author of Lean Product Playbook), Kenneth Berger, (Slack’s first PM), and Rich Mironov
  • Growth hackers like Sean Ellis (he coined the term growth hacker!) and Yann Kronberg.
Who is the target audience?
  • New product managers or people who want to transition into product management
  • Product managers who want to become rockstars, whether at a startup or a large company
  • Anyone who wants to learn Silicon Valley’s secrets to building great products
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Curriculum For This Course
16 Lectures
02:15:07
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Introduction
1 Lecture 04:41

In this lecture, we outline how the course is organized and what are the 3 steps to product management: defining success, building the right stuff, and growing your audience.

Preview 04:41
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Define success
2 Lectures 18:22

In this lecture, we introduce our first concept: defining success, and our first guest speaker: Slack ex/first PM Kenneth Berger.

Preview 00:42

In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect. Slack’s ex-PM, Kenneth Berger, shares three surprising principles that helped drive Slack’s success.

Preview 17:40
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Build the right stuff
6 Lectures 53:41

In this lecture, we introduce our second concept: building the right stuff, and our guest speaker: KISSmetrics founder Hiten Shah.

Building the right stuff and KISSmetrics founder Hiten Shah
00:54

Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better products faster.
How product managers know what to build next
16:15

In this lecture, we introduce our next guest speaker: author of Lean Product Playbook Dan Olsen.

Building the right stuff and author of Lean Product Playbook Dan Olsen
00:51

One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran and leading product voice, shares examples and best practices in lean product analytics and using analytics to optimize your product and business results.

How to create better products using analytics
18:10

In this lecture, we introduce our next guest speaker: bestselling author of Hooked Nir Eyal.

Building the right stuff and bestselling author of Hooked Nir Eyal
00:57

Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products with psychology and behavioral economics. He shares how the world’s most engaging products keep users coming back again.
How to build habit forming products
16:34
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Growing your audience
6 Lectures 55:55

In this lecture, we introduce our third and last concept: growing your audience, and our guest speaker: product guru Rich Mironov.

Growing your audience and product guru Rich Mironov
01:12

What do product managers actually do? Product veteran Rich Mironov walks through typical symptoms for growing start-ups, what product managers/owners really do, and why they are important for scaling up.
How product managers make your business scale
14:54

In this lecture, we introduce our next guest speaker: father of the term Growth Hacking Sean Ellis.

Growing your audience and father of Growth Hacking Sean Ellis
00:59

Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth, and share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar
How product teams can maximize growth
18:35

Mobile user acquisition worldwide is challenging and getting more and more expensive. Mobile growth guru Yann Kronberg shares best practices in optimizing volume and value in the world of mobile app stores and advertising networks.
How to grow your audience on mobile
18:53

In this lecture, we introduce our next guest speaker: mobile advertising expert Yann Kronberg.

Growing your audience and mobile advertising expert Yann Kronberg
01:22
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Wrap up
1 Lecture 02:28
Wrap up
02:28
About the Instructor
Products That Count (PTC)
3.8 Average rating
28 Reviews
405 Students
1 Course
Product makers, lovers & thinkers in Silicon Valley
  • Products that Count (PTC) is a community of 10,000+ tech professionals in Silicon Valley and beyond. It hosts the largest product events in San Francisco, including the Manifesto conference. Past speakers include Silicon Valley insiders such as the Founder of Trulia, the CMO of Lyft, and the Head of Facebook mobile. PTC also helps businesses of all sizes become mobile. Partners include Adobe, Autodesk, LeanPlum, Pandora, Salesforce, Yelp and more.
SC Moatti
3.8 Average rating
28 Reviews
405 Students
1 Course
Founder and CEO, Products That Count

SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation and leadership. While serving as an executive at mobile pioneers like Facebook, Trulia and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. Moatti is currently the CEO of Products That Count, an organization based in San Francisco that advises businesses on how to leverage mobile technology. She also serves on the board of directors of Opera Software, a global mobile technology company with over 350 million users. She speaks frequently at conferences, has been featured in Forbes and has written several articles on mobile technology for the Harvard Business Review and the Huffington Post. She holds an MBA from Stanford University and a BA in computer engineering from École Supérieure d'Électricité.