7 Key Steps to Blogging Mastery

Learn the tactics that I used to attract over 5 million visitors a year to my blog and become a global authority.
4.3 (72 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
641 students enrolled
$19
$50
62% off
Take This Course
  • Lectures 52
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2015 English

Course Description

This course is designed to teach you the core skills that you will need to master blogging on the social web in a digital world.

Why can I help you achieve a lifestyle business built on a online platform.

Since launching my blog 6 years ago with only a $10 investment in my domain name, I learnt the art and science of attracting traffic without paying Google and Facebook a cent, I also perfected the skills for creating content that went viral and built global credibility and trust.

Along the way I collected a loyal and passionate tribe of nearly 400,000 Twitter followers.

The last step was to turn that traffic, trust and engagement into leads and sales. Today I travel the world speaking and have a lifestyle business that gives me freedom and financial independence.

I have had nearly 20 million visitors since launching and today my blog receives over 5 million views a year.

I will reveal how achieve to blogging success based on real life and business lessons from years of blood sweat and tears.

This course shows you how to build a digital platform that can take you to new heights of creativity, global engagement and business opportunity.

We will also show you how to create an online business from your knowledge from your own blog.

You will learn how to share your story with the world in a way that will build trust and credibility.

It's your time to share your knowledge with a world that needs your inspiration.


What are the requirements?

  • This course has no prerequisites. You do not need to have a technical background, just a passion for making a difference and wanting to make your dent in the universe.

What am I going to get from this course?

  • Understand the basics of designing and launching their blog
  • Identify and understand their target audience
  • Create great content that will be shared and engage their audience
  • Market their blog with social media, search engines and email
  • Create and package their knowledge so as to be able to sell it to the world online
  • Build online credibility and trust as a thought leader in their industry
  • Drive traffic to their blog for free
  • Convert their blog traffic into leads and sales

What is the target audience?

  • Entrepreneurs who want to learn how to monetize their knowledge online
  • People who want to build a web based business they can run from home
  • Those who want to quit their day job and build a lifestyle business
  • Companies that want to build a blog that positions them as thought leaders and create credibility and trust with their prospects and customers
  • Authors, artists, photographers, musicians and creatives that want to share their passion online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:50

Welcome to the course. They key things you will learn and who should be enrolled in this course.

05:11

Here we provide some insights into why I created this course. The story behind the motivations that drove me to start my blog and what I learned along the way. We touch on how I built traffic to over 5 million visitors a year without paying Google or Facebook a cent

03:32

We reiterate who should be taking this course. From corporate bloggers to online entrepreneurs and those that just want their voice to be heard.

04:57

In this lecture we summarise what you will be learning during the course and how it will benefit your life, business and career.

06:37

Starting and growing a blog is a crash course and microcosm that combines digital marketing, an online entrepreneur and a publisher. We list the challenges and how I overcame them.

06:04

Blogging is a constantly evolving journey and is impacted by the on going changes to our social and mobile web. We look at the key trends that you need to keep in mind as you publish and market your blog.

Exercise: Section 1
2 pages
Section 2: Discovering your passion
01:59

A quick overview and introduction to discovering your passion.

07:23

In this lecture we look at the key components that you need to explore to find and evolve your passion and purpose. We provide some resources to help you discover that.

04:02

Here we look at why passion should not be underestimated and why it is important.

05:02

Many people have great ideas but don't do anything with them. We take a closer inspection of why "done is better than perfect".

Exercise: Section 2
2 pages
Section 3: Identifying and understanding your target audience
01:51

Introduction to the art and science of understanding your target audience as a blogger in a transparent and digital eco-system.

05:05

Instead of spending money on complex and time consuming demographics and research we look at shortcuts to getting to know who your audience is as a blogger.

05:32

Reinventing the wheel is not a good idea. We cover the tactics that are essential to model your competitors and find out about their audiences.

03:50

In this lecture we discover the one key secret to really understanding your target audience.

Exercise: Section 3
2 pages
Section 4: Launching your blogging platform
01:03

Introduction and quick summary of the key tactics for launching a successful blog.

04:59

With many choices for platforms for bloggers we cut through the clutter and show you where you should start and why.

03:46

We look at some very different designs from some of the top bloggers in the world and reveal their secrets to success.

07:56

In this lecture we go through a dozen key design elements that are crucial to a successful blog.

03:49

Here we go through the main elements you need from starting, to be ready to hit the publish button on your blog.

Exercise: Section 4
2 pages
Section 5: How to create great content
02:24

Content is the heart and soul of a blog. We introduce the what why and how of creating great content and what I have learned that works.

05:36

Many people do not understand why content is so important in a digital world driven by a social web. We list the main reasons why!

04:18

Finding inspiration for writing blog posts is often a major block for many bloggers. We look at how I overcome these every day and the tricks to beating writers block.

05:28

Content comes in many forms and we look at the top media types that attract traffic and engagement from your readers and viewers.

07:26

Writing is still the most critical skill that a blogger needs to develop. We look at what are the most critical components of creating well written blog posts that people will love to read and share.

05:52

Visual content supercharges sharing on the social web and we look at the top tips for crafting visual content as a blogger.

06:45

Not all blog posts are created equal. In this lecture I reveal the top types of blog posts that I have discovered over the last 6 years from a lot of trial and error that can attract a ton of traffic.

Exercise: Section 5
2 pages
Section 6: How to make money from your blog
01:52

For many bloggers the holy grail is to create a lifestyle business built around a blog. We take a quick look and introduce the topic.

07:03

There is not just one blog business models that works. We look at more than 10 different blog and online business models that have been created by successful bloggers.

07:30

E-books are one of the easiest ways to start making money from a blog. We look at the key elements to creating an ebook that sells.

04:28

If you want to take your sales to another level then educating your readers with online courses is a great way to do that. We look at the top tips on how to do that.

Exercise: Section 6
2 pages
Section 7: How to market your blog
02:50

You may have great content but marketing your blog is where the rubber really hits the road. We introduce the importance and introduce you to the art and science of marketing your blog to attract traffic.

This section reveals the tip, tricks and tactics that I have used to attract millions of views without paying for it.

07:34

Digital marketing for many is confusing and overwhelming. We cover the main areas of digital marketing to remove the mystery and display its power.

05:03

Social media was maybe the main reason behind the rapid evolution of blogging over the last half a decade. This is due to several factors including the democratisation of publishing and marketing. It has allowed a blogger to reach the world with one tweet or Facebook post. We introduce the main social networks that help that to happen.

03:30

Facebook is the social networking giant that no blogger can ignore we look at the main marketing tactics that attract that all important free traffic and engagement..

07:01

Twitter has been my secret sauce to create global brand awareness. It is often misunderstood. I teach you some of the top tips that have helped me use this social network and encourage my hundreds of thousands of followers to send me free traffic.

05:42

In this lecture we discuss the importance of email marketing in an age of social media. We reveal the key activities that you need to implement to win online as a blogger.

05:43

Did you know that search engines can drive more traffic than social media? We show you how to optimize your blog to rank high in search engines and get that all important traffic for free.

03:41

Creating your blog posts and publishing them is one thing. But to get visibility online the blogger needs to market each blog post after hitting the publish button. I show you my process that I use to get the most attention.

Exercise: Section 7
2 pages
Section 8: How to convert traffic into leads and sales
02:57

We introduce you to the most important step for a blogger who wants to convert traffic and engagement from content into leads and sales. If you want to monetize your blog whether you are a regular business or an online entrepreneur, you need to get the basics right.

06:16

What is the what, why and how of conversion? We dive into the key elements of online conversion.

07:00

Many bloggers are great creators but not good at the final piece of the puzzle. We reveal the two most imporatnt pages that you need to have on your blog and a tool that makes them easy to build.

05:54

In this lecture we cover the key metrics you need to understand and measure to ensure blogging success.

Exercise: Section 8
2 pages
Section 9: Summary
Introduction
03:15
04:03

We revisit the major components to taking your blog from good to great.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Jeff Bullas, Digital entrepreneur

I am a blogger, online entrepreneur, author, strategist and speaker and my mission is to "Educate and inspire people to win at business and life in a digital world"

Since launching my blog 6 years ago with only a $10 investment in my domain name, I learnt the art and science of attracting traffic without paying Google and Facebook a cent, I also perfected the skills for creating content that went viral and built global credibility and trust.

Along the way I collected a loyal and passionate tribe of nearly 400,000 Twitter followers.

The last step was to turn that traffic, trust and engagement into leads and sales. Today I travel the world speaking and have a lifestyle business that gives me freedom and financial independence.

I have had nearly 20 million visitors since launching and today my blog receives over 5 million hits a year.

Media and awards

Ranked #1 Global Business Blogger - 2015

Listed as the #1 Content Marketing Influencer by Onalytica – 2015

Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014

Top 50 Favourite Online Marketing Influencers on Entrepreneur dot com – 2014

Featured in Inc dot com’s “20 Digital Marketing Experts to Follow on Twitter” – 2015

Published in the New York Times

Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“

Ready to start learning?
Take This Course