7 Key Steps to Blogging Mastery
4.5 (97 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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7 Key Steps to Blogging Mastery

Learn the tactics that I used to attract over 5 million visitors a year to my blog and become a global authority.
4.5 (97 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
724 students enrolled
Created by Jeff Bullas
Last updated 11/2015
English
Price: $200
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 16 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the basics of designing and launching their blog
  • Identify and understand their target audience
  • Create great content that will be shared and engage their audience
  • Market their blog with social media, search engines and email
  • Create and package their knowledge so as to be able to sell it to the world online
  • Build online credibility and trust as a thought leader in their industry
  • Drive traffic to their blog for free
  • Convert their blog traffic into leads and sales
View Curriculum
Requirements
  • This course has no prerequisites. You do not need to have a technical background, just a passion for making a difference and wanting to make your dent in the universe.
Description

This course is designed to teach you the core skills that you will need to master blogging on the social web in a digital world.

Why can I help you achieve a lifestyle business built on a online platform.

Since launching my blog 6 years ago with only a $10 investment in my domain name, I learnt the art and science of attracting traffic without paying Google and Facebook a cent, I also perfected the skills for creating content that went viral and built global credibility and trust.

Along the way I collected a loyal and passionate tribe of nearly 400,000 Twitter followers.

The last step was to turn that traffic, trust and engagement into leads and sales. Today I travel the world speaking and have a lifestyle business that gives me freedom and financial independence.

I have had nearly 20 million visitors since launching and today my blog receives over 5 million views a year.

I will reveal how achieve to blogging success based on real life and business lessons from years of blood sweat and tears.

This course shows you how to build a digital platform that can take you to new heights of creativity, global engagement and business opportunity.

We will also show you how to create an online business from your knowledge from your own blog.

You will learn how to share your story with the world in a way that will build trust and credibility.

It's your time to share your knowledge with a world that needs your inspiration.


Who is the target audience?
  • Entrepreneurs who want to learn how to monetize their knowledge online
  • People who want to build a web based business they can run from home
  • Those who want to quit their day job and build a lifestyle business
  • Companies that want to build a blog that positions them as thought leaders and create credibility and trust with their prospects and customers
  • Authors, artists, photographers, musicians and creatives that want to share their passion online
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Curriculum For This Course
Expand All 52 Lectures Collapse All 52 Lectures 03:49:39
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Introduction
7 Lectures 28:11

Welcome to the course. They key things you will learn and who should be enrolled in this course.

Preview 01:50

Here we provide some insights into why I created this course. The story behind the motivations that drove me to start my blog and what I learned along the way. We touch on how I built traffic to over 5 million visitors a year without paying Google or Facebook a cent

Preview 05:11

We reiterate who should be taking this course. From corporate bloggers to online entrepreneurs and those that just want their voice to be heard.

Preview 03:32

In this lecture we summarise what you will be learning during the course and how it will benefit your life, business and career.

What you will be learning
04:57

Starting and growing a blog is a crash course and microcosm that combines digital marketing, an online entrepreneur and a publisher. We list the challenges and how I overcame them.

The challenges you will face
06:37

Blogging is a constantly evolving journey and is impacted by the on going changes to our social and mobile web. We look at the key trends that you need to keep in mind as you publish and market your blog.

The online trends that are changing blogging
06:04

Exercise: Section 1
2 pages
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Discovering your passion
5 Lectures 18:26

A quick overview and introduction to discovering your passion.

Introduction
01:59

In this lecture we look at the key components that you need to explore to find and evolve your passion and purpose. We provide some resources to help you discover that.

How to discover your passion
07:23

Here we look at why passion should not be underestimated and why it is important.

Why tapping into your passion is vital
04:02

Many people have great ideas but don't do anything with them. We take a closer inspection of why "done is better than perfect".

Why the magic is in the motion
05:02

Exercise: Section 2
2 pages
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Identifying and understanding your target audience
5 Lectures 16:18

Introduction to the art and science of understanding your target audience as a blogger in a transparent and digital eco-system.

Introduction
01:51

Instead of spending money on complex and time consuming demographics and research we look at shortcuts to getting to know who your audience is as a blogger.

How to identify influencers in your industry
05:05

Reinventing the wheel is not a good idea. We cover the tactics that are essential to model your competitors and find out about their audiences.

Observing and modelling their activities
05:32

In this lecture we discover the one key secret to really understanding your target audience.

How to understand your audience
03:50

Exercise: Section 3
2 pages
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Launching your blogging platform
6 Lectures 21:33

Introduction and quick summary of the key tactics for launching a successful blog.

Introduction
01:03

With many choices for platforms for bloggers we cut through the clutter and show you where you should start and why.

Blogging platform choices
04:59

We look at some very different designs from some of the top bloggers in the world and reveal their secrets to success.

Top blog designs
03:46

In this lecture we go through a dozen key design elements that are crucial to a successful blog.

Design essentials for a successful blog
07:56

Here we go through the main elements you need from starting, to be ready to hit the publish button on your blog.

The key steps to launching your blog
03:49

Exercise: Section 4
2 pages
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How to create great content
8 Lectures 37:49

Content is the heart and soul of a blog. We introduce the what why and how of creating great content and what I have learned that works.

Preview 02:24

Many people do not understand why content is so important in a digital world driven by a social web. We list the main reasons why!

Why content is important
05:36

Finding inspiration for writing blog posts is often a major block for many bloggers. We look at how I overcome these every day and the tricks to beating writers block.

How to find inspiration for content creation
04:18

Content comes in many forms and we look at the top media types that attract traffic and engagement from your readers and viewers.

Overview of the key types of content
05:28

Writing is still the most critical skill that a blogger needs to develop. We look at what are the most critical components of creating well written blog posts that people will love to read and share.

Top writing tips
07:26

Visual content supercharges sharing on the social web and we look at the top tips for crafting visual content as a blogger.

Top visual content tips
05:52

Not all blog posts are created equal. In this lecture I reveal the top types of blog posts that I have discovered over the last 6 years from a lot of trial and error that can attract a ton of traffic.

Posts that people love to read and share
06:45

Exercise: Section 5
2 pages
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How to make money from your blog
5 Lectures 20:53

For many bloggers the holy grail is to create a lifestyle business built around a blog. We take a quick look and introduce the topic.

Introduction
01:52

There is not just one blog business models that works. We look at more than 10 different blog and online business models that have been created by successful bloggers.

Successful blog business models
07:03

E-books are one of the easiest ways to start making money from a blog. We look at the key elements to creating an ebook that sells.

Making money from e-books
07:30

If you want to take your sales to another level then educating your readers with online courses is a great way to do that. We look at the top tips on how to do that.

Making money from online courses
04:28

Exercise: Section 6
2 pages
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How to market your blog
9 Lectures 41:04

You may have great content but marketing your blog is where the rubber really hits the road. We introduce the importance and introduce you to the art and science of marketing your blog to attract traffic.

This section reveals the tip, tricks and tactics that I have used to attract millions of views without paying for it.

Introduction
02:50

Digital marketing for many is confusing and overwhelming. We cover the main areas of digital marketing to remove the mystery and display its power.

Overview of the digital marketing landscape
07:34

Social media was maybe the main reason behind the rapid evolution of blogging over the last half a decade. This is due to several factors including the democratisation of publishing and marketing. It has allowed a blogger to reach the world with one tweet or Facebook post. We introduce the main social networks that help that to happen.

Social media marketing
05:03

Facebook is the social networking giant that no blogger can ignore we look at the main marketing tactics that attract that all important free traffic and engagement..

Facebook marketing tips
03:30

Twitter has been my secret sauce to create global brand awareness. It is often misunderstood. I teach you some of the top tips that have helped me use this social network and encourage my hundreds of thousands of followers to send me free traffic.

Twitter marketing tips
07:01

In this lecture we discuss the importance of email marketing in an age of social media. We reveal the key activities that you need to implement to win online as a blogger.

Email marketing
05:42

Did you know that search engines can drive more traffic than social media? We show you how to optimize your blog to rank high in search engines and get that all important traffic for free.

Search engine marketing
05:43

Creating your blog posts and publishing them is one thing. But to get visibility online the blogger needs to market each blog post after hitting the publish button. I show you my process that I use to get the most attention.

How to market your blog posts and attract traffic
03:41

Exercise: Section 7
2 pages
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How to convert traffic into leads and sales
5 Lectures 22:07

We introduce you to the most important step for a blogger who wants to convert traffic and engagement from content into leads and sales. If you want to monetize your blog whether you are a regular business or an online entrepreneur, you need to get the basics right.

Introduction
02:57

What is the what, why and how of conversion? We dive into the key elements of online conversion.

The what, why and how of conversion
06:16

Many bloggers are great creators but not good at the final piece of the puzzle. We reveal the two most imporatnt pages that you need to have on your blog and a tool that makes them easy to build.

The 2 most important pages on your blog
07:00

In this lecture we cover the key metrics you need to understand and measure to ensure blogging success.

The key conversion metrics
05:54

Exercise: Section 8
2 pages
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Summary
2 Lectures 07:18
Introduction
03:15

We revisit the major components to taking your blog from good to great.

Wrapping it up
04:03
About the Instructor
Jeff Bullas
4.5 Average rating
97 Reviews
724 Students
1 Course
Digital entrepreneur

I am a blogger, online entrepreneur, author, strategist and speaker and my mission is to "Educate and inspire people to win at business and life in a digital world"

Since launching my blog 6 years ago with only a $10 investment in my domain name, I learnt the art and science of attracting traffic without paying Google and Facebook a cent, I also perfected the skills for creating content that went viral and built global credibility and trust.

Along the way I collected a loyal and passionate tribe of nearly 400,000 Twitter followers.

The last step was to turn that traffic, trust and engagement into leads and sales. Today I travel the world speaking and have a lifestyle business that gives me freedom and financial independence.

I have had nearly 20 million visitors since launching and today my blog receives over 5 million hits a year.

Media and awards

Ranked #1 Global Business Blogger - 2015

Listed as the #1 Content Marketing Influencer by Onalytica – 2015

Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014

Top 50 Favourite Online Marketing Influencers on Entrepreneur dot com – 2014

Featured in Inc dot com’s “20 Digital Marketing Experts to Follow on Twitter” – 2015

Published in the New York Times

Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“