All successful businesses are based on customer needs.

We can divide customer needs by following key:

1. Increasing pleasure
2. Reducing pain

Basic products and services fullfil only one of those types of needs and more advanced do both at a time.

In my daily work I use 5 techniques of generating business:

1. Day in Life analysis - based on asking yourself detailed questions on how your ordinary day looks like. This way you can identify problems that you face each day and find solutions which can be ideas for business (if other people also have this kind of problems).

2. Forecasting trends so looking further into the future. With this technique we can spot what can be popular in close future.

3. Travelling abroad - when I travel I always have trillions of ideas for business.

4. Sales representative - looking for other people products that you can sell.

5. Franchises - ready business models prepared by other specialized companies that you can implement for some kind of payment.

In this business case we had three stakeholders with their needs:

1. Private colleges needed students on shrinking because of marketing decline students market .

2. High schools needed external presentation skills trainer because their students had presentation on final exam and schools didn't have it in their teaching programme.

3. Me - needing money and dreaming of being a trainer in the future.

This business concept is about conducting soft skills trainings for high school students and at the same time show them 10 minutes long presentation of private colleges.

Colleges pay you for this presentations and for distribution of merchandising materials.

To run this business you need:

• laptop to prepare presentation
• car to move around and transport materials
• mobile phone to sell concept to high school principals and agree schedules with them
• presentation skills but you will be able to gather them while testing your concept

You can expand this business in couple of ways:

• you can hire more people and expand scale of your business
• you can create different trainings and sell them to different colleges
• you can upgrade your product after a while and start conducting trainings to teachers instead of high school pupils

To take it all together. This idea is about running trainings on different skills for high school students and adding short presentation of private college as a part of this trainings.

It fullfils two basic needs for both partners - private college get more applicants and high schools get quality content for their students.

To start this business you need resources such as car, laptop to prepare trainings and mobile phone.

You also need some experience in public speaking but you can get it while running your trainings for free in the beginning.

Concept is easly scalable so you can expand it quite fast.

By this business idea we address a need of buying last minute gifts without stress and inconveniences normally attached to it.

We target people who are really busy and because of it forget about important dates and occasions.

This business is about delivering last minute gifts to people. To be successful at that you need to focus on mobility and simplicity.

To make it work you should have a van stocked with gifts and equipped with mobile printer so whole gift preparation process can be done inside. You also need a laptop to check orders and mobile phone to have Internet connection.

To make this business simple you should limit number of different gifts that you have on stock + stock itself. You should have at maximum around 20-30 gifts, 3-4 items per kind.

This business model is scalable - you can expand it simply by adding additional driver/courier to it.

When expanding you will need:

• additional parking space for vans
• restock service - it shouldn’t be done by drivers because then you waste their time

After a while you can expand your products by champagne bottles, cakes or confetti.

You can then also think about additional services like express decoration team being able to decorate someones office/workplace during lunch.

We target people who are really busy and because of it forget about important dates and occasions.

We base our business on two principles - simplicity and mobility.

Your business will have to be limited to concetrated territory - potentialy business districts of big cities.

Is this business case we can distinguish two target group:

1. Retailers - who want to sell more
2. Shoppers - who want to get good promotions to feel smart & save money

This business concept is about providing retailers with LCD screen together with easy to use software to communicate promotions in their stores.

To put this technology into market you need:

1. Above mentioned LCD screens. You can procure them in China. Depending on your resources there are different models (with or without Wi-Fi or 3G modem).
2. Software generating content to be then generated by screens. Ideally would be to construct a website where you could generate promotions and then you could upload it automatically to the device.

With this business you can go couple of ways:

1. You can create big advertising platform with thousand of screens in multiple retail outlets. You can then sell advertisment on this platform to big companies who would like to promote their products.
2. You can establish marketing research agency analyzing data and creating best in class promotions.

This business concept is about providing retailers with LCD screen together with easy to use software to communicate promotions in their stores.

We do it because shoppers like good promotions and retailers are selling more during good promotions..

To put this technology into market you need both hardware and software.

You can also develop this business in many ways.

Customer need in this business case is to have safe, flexible & convienient way to go to a party and back home not paying to much for it.

We target people who are willing to go with their cars to a party because for instance they live outside town.

This business is very simple to operate - you in fact need a car, GPS device, mobile phone and two drivers.

Key in this business is to gain trust of your future clients so they would be willing to use your service. To do this you need to base it on high quality of service, fair price and good refferal system.

To develop this business you can expand service on resource base that you actually have so drivers and cars.

What you can do is offer airport shuttle transportation services or transporting someones car for long distances.

Escort business is about driving back home drunk driver and his car.

Key in this business is quality and trust.

Remember also about fair pricing and insurance to be sure that you won't face any unpleasant consequences in case of accident.

Being attractive speaker bases on two skills:

1. Ability to tell interesting stories in interesting way (storytelling skill)
2. Having well-developed sense of humour.

A lot of people would like to be Life of the Party person so we have very wide customer base here.

This business is about creating a platform for people to develop their storytelling skill and sense of humour. They can do it by mutual feedback, imitation and competing with each other.

Ideally we should build website connected with mobile application where people can publish and rate their stories.

After some time we can add sense of humour learning course there.

Very important is to build a community of good storytellers around your website in the beginning. You can make it by organizing contests for the best story of the month with attractive prizes.

You service in the future can be a way to promote young comic and storytelling talents.

Start thinking about this type of partnerships quite soon - it can give you additional promotion for your website.

Attractive speakers have two common traits - they have a sense of humour and they are good storytellers.

You can develop those traits from a scratch having the right tools.

There are many people who would like to be skillful in both mentioned above areas. Our task is to provide them with proper platform to do it.

As a tool we use website connected with mobile application both called Life of the party.

Customer need:

Hard working white collar workers, especially big corporations employees need some time during their workday to reset their minds in calmful and friendly atmosphere.

To run this business we need to deliver relaxation and yoga lesson services to dense business areas of big cities.

In order to do it we need a double decker bus without seats but with place to take a nap, meditate or have a joga class instead.

This business can run smoothly if we secure three areas of operations:

1. Parking place in business parks
2. Partnership with benefit system provider.
3. PR buzz around our idea in press.

To expand you business you can either sell materials & equipment connected with yoga and relaxation techniques or think about different other skills that you could teach in this kind of mobile schools.

This idea for business is about providing people from business areas of your town with convenient place to reset their minds during their workday..

To start this business you need a double-decker bus fitted to accomodate your yoga and relaxation class students.

You also need to focus on 3 main areas:

1. Securing parking space
2. Partnership with benefit system provider
3. PR buzz around idea

Congratulations! You have completed 6 ideas for low cost business course.

If you liked the course please remember to share it with other people

I also strongly encourage you to join community for entrepreneurs from around the world at my website - takemyconcept.com.

Thank you very much then and goodbye! See you at my next course!