50 New Ways to Buy a Car
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50 New Ways to Buy a Car

How to Put Yourself in the “Driver’s Seat” by Navigating the Car Purchase Process Like a Pro
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
100 students enrolled
Created by Gordon Wright
Last updated 5/2017
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
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  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The student will learn how to avoid "old school" car salespeople and dealership and find those who will provide a transparent and friction-free experience.
  • The course will provide strategies to determine which car is best for them, how to find a dealership that matches their values, determine what they can afford, and whether they are getting a good deal.
  • The student will be able to get the information they need prior to visiting a dealership and arrive with the knowledge and confidence they need to stay "in the driver's seat" throughout the process.
View Curriculum
  • The only requirement to take this course is a willingness to treat a vehicle purchase as a project that requires a set of basic skills that can be learned and applied to achieve a positive car purchase experience.
  • No special technical skills are required.
  • The course focuses on purchasing or leasing a NEW vehicle from a car dealership.

How to Insure a Great Car Buying Experience. Hi, I’m Gordon Wright, A Friend in the Car Business. Regardless of whether you’re an experienced car buyer of doing this for the first time, it’s an infrequent activity and that means we could all use a friend in the car business. I have structured this Udemy course into 5 Sections with 50 short bite-size video lectures covering the most important tips and pieces of advice that I have been able to put together based on a decade in the car business helping thousands of car buyers and car shoppers to navigate this important purchase decision and process. 

We start off with a short Introduction and then proceed to a series of tips and advice under the section: Before Visiting a Car Dealership - What You Need to Know. It’s possible to get some of the process accomplished prior to visiting the dealership and even connect with a salesperson that you can “audition” before leaving your home. Making sure you understand what you need and what you want before heading off to the dealership is critical to avoid scams and ripoffs that are all too common, even now. 

Then we move to What Happens at the Dealership so you are prepared to manage your way through your own buying process instead of the well-crafted sales process the dealership prefers. This part of the buying activity is where you must know what to expect so you don’t get de-railed by the dealership agenda. 

Then we’ll consider Some Thoughts on Buying a Used Car in the next section. This is a viable option for many people that has its own rules and potential pitfalls. Then, we will talk about creating A Great Delivery and Ownership Experience. I’ll suggest some things you can do to get your ownership started on the right foot. Along the way, I have provided some bonus resources you can use as well as short quizzes and questionnaires to help keep you focussed. 

How your car purchase project turns out will be much improved by learning and understanding how the game works.

Who is the target audience?
  • This course is intended for anyone planning to purchase a new or used car either for the first time or who has been out of the market for several years.
  • The target student is seeking tips and advice on how to navigate the buying process like a pro.
  • Anyone who is apprehensive about the car buying process and needs answers to the most common questions as well as some ideas they had not even considered will find this course very helpful.
  • This course will be of limited value to anyone planning to buy a car from a private seller as it looks mainly at buying at a dealership.
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Curriculum For This Course
51 Lectures
Introduction - Shopping for a New Car?
1 Lecture 01:45

In this course, you will discover a New Way to Buy Your Next Car.  Learn how to simplify the car buying process by finding and connecting with an automotive professional you can trust  Learn the best way to buy a new car or used car and how to do it on your own terms. The course is broken into 50 Tips that address the major questions and concerns you probably have about how to make this important purchase decision and enjoy the process.

Preview 01:45
Before Visiting a Car Dealership - What You Need to Know
13 Lectures 19:24

You Need a Friend in the Car Business

Are You Stuck on a Strict Budget?

Confused by Car Advertising? You're Not Alone!

Audition Your Next Salesperson!

It's Time to Sell That Clunker!

How Will You Decide?

Reasons to Lease Your Next Car

Reasons to Finance Your Next Car

Paying Cash for Your Next Car?

Want a Deal? Book an Appointment!

Whose Car Reviews to Believe
What Happens at the Dealership?
27 Lectures 46:48
3 Elements of the Perfect Car Deal

Have You Ever Asked - Can I Get a Brochure?

Why the Test Drive is Critical

Price Should Be Your Last Concern

Got Nitrogen?

Just Wrote Off Your Car? Now What?

What Fees are NOT Mandatory on a New Car?

Get the Dealer to Make Your Car Payments!

Treat Yourself!

Is Safety Your Major Concern?

What About a Daily Rental Used Car?

You Will Be Asked to Buy Today

Is Your Balloon Payment About to Burst?

What Are You Driving Now?

Buying a Car to Re-Build Your Credit

Tricks of the Trade to Confuse You

Did You Read the Purchase Agreement?

All-In Pricing: What Does It Mean?

How to Buy a Car and Enjoy the Process

Using an Auto Show to Shop for a Car

"Over-Shopping" Can Be Hazardous

How's Your Credit?

Using Your Line of Credit to Buy a Car?

Beware the "Second Sale" When Buying a Car

What Happens in the Business Office?
Some Thoughts on Buying a Used Car
6 Lectures 11:22
Where to Buy Used Cars

Should Your First Car be New or Used?

Used Car Shopping: What to Expect

Don't Buy Without a Used Car History Report

Over-Priced Used Cars
A Great Delivery & Ownership Experience
4 Lectures 06:14
Guarantee a Great Car Delivery Experience

If you think your perfect (no accidents and no tickets) driving record is getting you the lowest possible car insurance rates: think again. There’s no question that you’ll be penalized by your insurance company for a bad driving record but you may be surprised about what else is impacting your premiums. You probably know that the type of car you’re driving has a bearing. For example, cars with a higher than average probability of being stolen will cost you more (even if they are not luxury cars). The size of the engine, whether it has 2 doors or 4, and if it has all-wheel-drive can affect your rates for better or worse. An important issue in recent years is the vehicle’s safety rating, especially if the IIHS (Insurance Institute for Highway Safety) has rated it less than a Top Safety Pick. Lowering insurance premiums on the safest cars is one way the insurance industry can influence car makers to improve the safety of the cars they produce. For the insurance industry, safer cars means fewer claims. But insurance companies keep trying to find new ways to identify risky customers and therefore charge them extra. A customer of mine recently moved from a small town near Toronto to a Toronto suburb and because the crime statistics for the Toronto suburb are much higher than the small town, his insurance premiums doubled! So, besides choosing the right car, you need to be choosing the right neighbourhood.

Your Car Insurance Cost May Surprise You

Warranty Means Peace of Mind

Extended Warranties - What to Buy & Avoid
About the Instructor
Gordon Wright
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100 Students
1 Course
It's Great to Have a Friend in the Car Business

Following a successful 25+ year career in corporate marketing and sales combined with an economic downturn that impacted many in that line of work, Gordon decided to follow a passion and a fascination that went back to his youth. He always loved cars and he also loved talking about cars. A car dealership looked like the perfect place to bring those elements together. As a marketing professional, he was intrigued by the relationship most of us have with cars. Working as a salesperson on the dealership floor, he started to learn first-hand how the glamour and the reality were often in opposition.

It seemed clear that people love cars and people love to shop but they do not love to shop for cars. He soon discovered that the way dealerships and car sales people are generally trained to conduct business was a lot different than what he had been used to in the corporate world. He soon developed a different approach with customers that was based on the philosophy that an educated buyer is an easier customer to work with. This is how he built a solid base of customers who appreciated his approach.

At the same time, the internet and social media were providing more tools for car buyers to begin to level the playing field. Unfortunately, the industry is still populated by a significant percentage of “old school” thinking in an increasingly competitive industry. The result is that despite some improvements in some quarters, it is still likely that you will be subject to a wide range of deceptive practices and “smoke and mirrors” techniques when you visit a dealership even though you arrive with lots of product information and research.

Gordon Wright pioneered a New Way to Buy a Car in the way he conducted business in the showroom and online. He realized that these methods worked better than the “old school” tactics employed by many of his colleagues and was rewarded with many repeat customers and referrals. Educated customers, he found, were happy customers and were eager to spread the word. 

His Udemy courses essentially provide the insights needed by car buyers as well as car sellers to navigate the car buying and selling process like an experienced pro. And let’s face it, buying a car should be an enjoyable experience for both the buyer and the seller. Gordon pulls back the curtain giving car buyers the tools they need to get what they want from the process and car sellers get insights into the new, digital age car buyer that make it easier to re-structure the traditional selling process into a means of creating customers for life.