5 Steps to a Better Website
2.5 (1 rating)
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5 Steps to a Better Website

How to build a better website by understanding your business.
2.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
77 students enrolled
Created by Terry Fitzgerald
Last updated 3/2016
English
Current price: $10 Original price: $40 Discount: 75% off
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Includes:
  • 1.5 hours on-demand video
  • 7 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the essential information about their business that will be the foundation for their website design
  • Create a plan for the structure and content of their website before they begin constructing it
  • Understand how to select a website builder tool
  • Identify their real target market
  • Identify the reasons why they should be chosen over their competitors
View Curriculum
Requirements
  • Students will need to have a general comfort with using the internet and some understanding of basic website terminology. We'll provide a lot of useful information to help the web newbie.
  • Be prepared to role up their sleeves to identify and record the essential information about their business.
Description

This course is intended for those of you who want an effective website that helps grow your business. Through videos and worksheets, you’ll learn how to dissect your business so that you clearly understand what you have to offer and why people should do business with you and not someone else.

There are many inexpensive and useful web design tools for do it yourselfers. They offer attractive templates to give you a visually pleasing starting point for your website. The templates provide basic page structures and layouts. Most of the templates can be modified to conform more closely to your business.

But, here is the real caveat. They don’t tell you what things about your business should be included in the design. Things like:

  • How the products you offer help your customers with their needs and problems.
  • Properly identifying your real customers so you don’t waste energy on capturing folks who really aren’t a good target for your business.
  • Knowing who you are competing with so you can present compelling arguments for your business in a proactive manner.
  • Understanding why choosing you is a better choice than others who offer competing products or services.

In the end you will be well informed about the real reasons a website can help your business succeed and why doing this preparatory work will pay great dividends as you actually construct your website.

As you move through the course you will be asked to undertake exercises that directly relate to the course material just covered. If you follow this regime, you will have useful input for your website construction as you complete the course.

There are no shortcuts to good design. At some point in time you will need to know this information if you expect your website to positively affect the success of your business. Why not do it now and start out with the best possible website.

The website tool builder suppliers tell you it is easy to build a website. Yes, it is if you don’t care about how the website actually presents your business to your potential customers.

If you do care then the task is much more challenging and this course is designed to help you meet that challenge.

Plan to spend about 3 hours learning and doing.

Who is the target audience?
  • This course is intended for people who want to create a website to support and grow their business or project or those who would like to improve their existing website effectiveness
  • Don't take this course if you are interested in learning more about the technical aspects of building a website. This is an entrepreneurial learning experience about understanding your business not about constructing your website
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Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 01:33:40
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Introducing 5 Steps to a Better Website
2 Lectures 05:11

In this brief introduction I'm going to outline why it is so important for you to do a great deal of preparatory planning before you actually start to construct your website. You save time and frustration and maybe some money by doing the work.

Preview 04:35

Exercise - Integrating your website and your business
00:36
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Step 1: Defining your Value proposition
2 Lectures 04:19

Exercise - How you help your customers
00:07
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Step 2: Defining your Market Place
6 Lectures 15:52
Who are your real customers?
06:53

Exercise: Your customer profiles
00:27

Who Do you Complete With?
03:53

Exercise: Your competitor profiles
00:18

Why should customers choose you?
04:17

Exercise: Why customers should choose you.
00:04
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Step 3:Creating Your website structure
2 Lectures 10:53
Defining your Website Structure
10:40

Exercise - Start laying out your site structure
00:13
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Step 4: Creating your Content Strategy
7 Lectures 45:02
Why content is so important
03:02

Who is your audience?
04:39

Establishing content standards
04:20

Some basic SEO considerations
10:47

Managing your content
05:26

Ethical Design
05:50

Deciding on the page layout(s) for your Site
10:58
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Step 5:Getting ready to build
2 Lectures 08:09

What to do before (and after) you launch
05:35
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Wrapping Up
2 Lectures 04:20
Wrapping Up
04:14

Handy Infogram
00:06
About the Instructor
Terry Fitzgerald
2.5 Average rating
1 Review
77 Students
1 Course
Consultant - User Experience (UX) Design

I help organizations develop usable and useful websites, applications and user guides and manuals that provide easy engagement and clarity for users.

During the past 10 years I've done usability analysis/user experience design on many websites and on-line applications for telecommunications services providers, manufacturing, retailers, government, legal firms, software developers, architects and restaurant chains.

My website design clients include organizations such as AT&T, Tim Horton's, PetroCan, Royal Bank of Canada, TD Bank, PetValu, Joe Fresh, Mattel, ManuLife Financial, Arthritis Foundation, Kraft Foods, Canadian Tire.

I achieved my Certified Usability Analyst designation in 2008 from Human Factors International (HFI), the world's largest UX company with 9 offices worldwide and a staff of over 220.