5 Steps to a Better Website

How to build a better website by understanding your business.
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Instructed by Terry Fitzgerald Design / Web Design
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  • Lectures 23
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

This course is intended for those of you who want an effective website that helps grow your business. Through videos and worksheets, you’ll learn how to dissect your business so that you clearly understand what you have to offer and why people should do business with you and not someone else.

There are many inexpensive and useful web design tools for do it yourselfers. They offer attractive templates to give you a visually pleasing starting point for your website. The templates provide basic page structures and layouts. Most of the templates can be modified to conform more closely to your business.

But, here is the real caveat. They don’t tell you what things about your business should be included in the design. Things like:

  • How the products you offer help your customers with their needs and problems.
  • Properly identifying your real customers so you don’t waste energy on capturing folks who really aren’t a good target for your business.
  • Knowing who you are competing with so you can present compelling arguments for your business in a proactive manner.
  • Understanding why choosing you is a better choice than others who offer competing products or services.

In the end you will be well informed about the real reasons a website can help your business succeed and why doing this preparatory work will pay great dividends as you actually construct your website.

As you move through the course you will be asked to undertake exercises that directly relate to the course material just covered. If you follow this regime, you will have useful input for your website construction as you complete the course.

There are no shortcuts to good design. At some point in time you will need to know this information if you expect your website to positively affect the success of your business. Why not do it now and start out with the best possible website.

The website tool builder suppliers tell you it is easy to build a website. Yes, it is if you don’t care about how the website actually presents your business to your potential customers.

If you do care then the task is much more challenging and this course is designed to help you meet that challenge.

Plan to spend about 3 hours learning and doing.

What are the requirements?

  • Students will need to have a general comfort with using the internet and some understanding of basic website terminology. We'll provide a lot of useful information to help the web newbie.
  • Be prepared to role up their sleeves to identify and record the essential information about their business.

What am I going to get from this course?

  • Understand the essential information about their business that will be the foundation for their website design
  • Create a plan for the structure and content of their website before they begin constructing it
  • Understand how to select a website builder tool
  • Identify their real target market
  • Identify the reasons why they should be chosen over their competitors

Who is the target audience?

  • This course is intended for people who want to create a website to support and grow their business or project or those who would like to improve their existing website effectiveness
  • Don't take this course if you are interested in learning more about the technical aspects of building a website. This is an entrepreneurial learning experience about understanding your business not about constructing your website

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introducing 5 Steps to a Better Website

In this brief introduction I'm going to outline why it is so important for you to do a great deal of preparatory planning before you actually start to construct your website. You save time and frustration and maybe some money by doing the work.

Exercise - Integrating your website and your business
Section 2: Step 1: Defining your Value proposition
Your value proposition - How you help your customers!
Exercise - How you help your customers
Section 3: Step 2: Defining your Market Place
Who are your real customers?
Exercise: Your customer profiles
Who Do you Complete With?
Exercise: Your competitor profiles
Why should customers choose you?
Exercise: Why customers should choose you.
Section 4: Step 3:Creating Your website structure
Defining your Website Structure
Exercise - Start laying out your site structure
Section 5: Step 4: Creating your Content Strategy
Why content is so important
Who is your audience?
Establishing content standards
Some basic SEO considerations
Managing your content
Ethical Design
Deciding on the page layout(s) for your Site
Section 6: Step 5:Getting ready to build
Finding a tool
What to do before (and after) you launch
Section 7: Wrapping Up
Wrapping Up
Handy Infogram

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Instructor Biography

Terry Fitzgerald, Consultant - User Experience (UX) Design

I help organizations develop usable and useful websites, applications and user guides and manuals that provide easy engagement and clarity for users.

During the past 10 years I've done usability analysis/user experience design on many websites and on-line applications for telecommunications services providers, manufacturing, retailers, government, legal firms, software developers, architects and restaurant chains.

My website design clients include organizations such as AT&T, Tim Horton's, PetroCan, Royal Bank of Canada, TD Bank, PetValu, Joe Fresh, Mattel, ManuLife Financial, Arthritis Foundation, Kraft Foods, Canadian Tire.

I achieved my Certified Usability Analyst designation in 2008 from Human Factors International (HFI), the world's largest UX company with 9 offices worldwide and a staff of over 220.

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