5 Most Important Things Artists Need to Grow Social Media
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5 Most Important Things Artists Need to Grow Social Media

The Creative's Guide to Digital Marketing
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by Arielle Cohen
Last updated 5/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 43 mins on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to leverage your social media accounts
  • Refocus your brand to be more affective at attracting the RIGHT followers for your demographic
  • Learn key words
  • Grow your engagement
  • Understand how to convert followers to fans that will convert to dollars
  • Build the potential to monetize your social media
  • Build leverage that will make you more attractive to booking agents, managers, record labels, and/or investors
View Curriculum
Requirements
  • You should have or set up social media accounts on multiple platforms.
  • You should know the basics of using at least the most popular social media platforms such as Instagram, snapchat, and Facebook.
Description

Zuke Music & Milli Media Founder, Arielle, and Grammy nominated singer/songwriter & Creative Director of All Access IDA, Liza, teamed up to bring you tips & tools labels, artists, and social media managers use for artists in the music industry and beyond.  In this course, we will break down all the essential things you need to know to not just grow your fanbase, but also to:

-Get organized

-Save time

-Learn important terminology

-Think like a digital marketer

-Grow to the point of being able to monetize your social media

-Use tools for faster results and more efficiency

-Create better and more effective content

-Learn new tips for cross promotion 

-Create a detailed schedule and workflow chart and more..

At the end of the course, we challenge you to show us your social media growth for a chance to win stuff!

Who is the target audience?
  • Anyone who has the desire to understand digital marketing and grow your social brand value.
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Curriculum For This Course
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Lesson Proper
11 Lectures 42:52

We know how important having a strong social media presence is these days, and we also know how daunting it can seem to try to get your own where it needs to be.  As young entrepreneurs and musicians, we want to share with you the things we have learned, not only while working with other artists & brands, but also while expanding our own brands. We know this is going to help you tremendously. *NOTE: We've attached a mini glossary of social media & digital marketing terms which we reference (plus some extra!).  Take a moment to download and review. This has really important stuff in it!! Now, let's do this! - Arielle & Liza

Preview 01:22

In 5 simple steps, we'll count down the things to STOP doing right now with your social media. It's important to get the mistakes course corrected first so we can start getting on track with what's going to start getting results. Let's start at number 5...

Preview 01:26

Attached you'll find a PDF download with the details TOP 5 most common social media stakes as a supplement to this video countdown which breaks it down in more detail in this lecture...

Preview 08:32

Intro: The importance of Knowing Your Audience
00:50

Understanding what these terms mean is step 1. (See PDF Glossary attached to Your Welcome Video) Now, understand that you're not going to sell ice cream to a group of people who are lactose intolerant.  Makes sense, right?  In this lecture we will break down how to figure out where the "dairy lovers" are (so-to-speak) and how to convert them into paying customers. In your case, people who will attend shows, stream your music, buy merch, etc, etc...

Audience Targeting, Engagement, & Branding How-To
07:44

There is a common misconception that you have to spend ALLLL day on your phone to get results.  While you do have to be as attentive as possible to your most engaged followers, you don't have to be a slave to your social media.

Intro: Don't be a Slave to Your Social Media
00:27

Here are some important tips that will help you get focused, organized, and be much more productive when it comes to your social media & digital marketing.  Take note!

Specific Guidelines for Getting Organized & Working More Efficiently
05:52

Intro: Why the Right Tools are Important
00:19

By the end of this lecture, you'll have some insight on which tools the pros use to manage multiple accounts, shorten and track links, look professional, create graphics, etc.  These will all make your life much easier! Especially if you create multiple accounts to use as "funnels." (See Glossary)

Specific Tools to Help You Accelerate Growth & Engagement
08:08

Collaboration is more than just creatives helping each other create content. It's a very effective strategy for growth. Think about it like this: Grow Your Network, and you will Grow Your Net Worth. 

Intro: The Importance of Collaboration
00:39

Attached is a Collaboration Content Flow Calendar you can use as an example to come up with an organized and effective cross promotion strategy and content flow.  Try this as a template and let us know how it works for you!

Building an Effective Team, Crossposting, & Creating a Workflow Schedule
07:33
About the Instructor
Arielle Cohen
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1 Student
1 Course
Founder & CEO of the app Zuke Music & Milli Media Group, C

First Place Winner of the WIN Lab Business Competition for her app Zuke Music, Inc which is a networking app for the music industry!

Managed social media for bands signed to labels such as Warner Brother's. 
My name is Arielle Cohen and I am the Founder & CEO of the app Zuke Music and of the media company Milli Media Group, LLC which focuses on video production, social media, website development, and branding. 
My areas of expertise include music business, music tech, video production, app development and marketing. My passion is to help other up and coming music professionals take their music to the next level!