Video is one of the easiest and most effective ways you can promote yourself and your business. And it doesn't have to be difficult or complicated!
In this course you will learn how to use video to:
I walk you through each style of video giving you the step by step guide on when to use them, how to use them, how to write the script, and where to share them for greatest - and ongoing - impact.
Get started today, and in just a few hours you will be easily and effectively promoting yourself or your business with confidence!
Welcome to 5 Easy & Effective DIY Videos to Promote Your Business (or Nonprofit)! So, you know the value of promoting yourself through video, just not sure where to begin?
In this course, I walk you through 5 video styles, all of which you will recognize once you see them explained. And yes, you CAN DIY!!
Let's get cranking - I'll explain more in this Course Overview.
The five video styles we cover in the main body of this course, and how long they should be to be effective.
How you should think of your video business card and how it might be used.
Who you are trying to reach is essential. How you can add value for them is key.
Use this worksheet to answer each question and build your script!
Well done! Here's what you learned in Section 2.
How to keep your promotional video from looking like a sales commercial.
Learn how to be specific in choosing with products or services you will spotlight.
How to capture the products or portray the services you will spotlight.
Use this worksheet to help you choose your products and services!
Excellent! Here's what you learned in Section 3.
How to use testimonials and plan to get them!
This is what you learned in Section 4.
Learn to connect with your customers and help them identify with you, personally. It's one of the most challenging and most effective video styles.
Use this worksheet to find your 'IT' Factor. Or 2, or 3.
Excellent! Here's what you learned in Section 5.
Learn how to explore the Interview Style video and how it can work for you.
This lecture will guide you to planning your video, asking the right questions to prompt the right answers.
An example of an interview style video we shot for a client, using two cameras. In this case, I am the interviewer (asking questions) and the client is the interviewee - answering questions to establish himself as an expert in this subject matter.
Use this worksheet to prepare your Interview Style video.
Refer back to this summary to refresh on what you learned in Section 6.
A guide to help you plan the set, venue and equipment you will need for each video style.
Learn why it's important to brand your video and easy ways to do it!
Where you can post your video to serve you - and your clients - best!
A PDF guide to print out and keep with you.
Congratulations! You have finished the course and can now choose from 5 Easy & Effective DIY Videos to Promote Your Business or Nonprofit!
Here's one more style of video for you that's really effective at helping reinforce YOU as the expert in your field!
Louanne has coached and mentored students in video production, personal and spiritual growth, social media, organizational management and finance over the past two and half decades, helping them discover, develop and deepen their talents and skill sets.
Louanne has over 30 years in communications, teaching, finance and tourism including:
* A TV news reporter/anchor with three NBC affiliates (KPOM, KRIS, KWQC)
* A video programmer and cruise director with Royal Caribbean Cruise Lines (RCCL)
* A financial advisor with Raymond James & Associates
* Director, Marketing & Communications at the Community Foundation of Tampa Bay
* Instructor to entrepreneurs, small businesses and nonprofits
* Co-Producer and Host of The Philanthropy Show®, an internet talk show program of My Video Voice Productions, the full scale video production company she owns with her wife, Sharon.
Louanne began working in radio in the mid 1980's learning all aspects of live and programmed radio broadcasting, and transitioned to television a few years later. She has 'grown up' with video production from the old school tape shooting and linear editing, to HD cams/DSLR's and using post production software and editors like Avid, Final Cut Pro, Motion and Compressor.
In addition to her behind the camera expertise, she's made the rare transition to 'on cam', capable of planning a project as producer, host, shooter and editor.
During her time as a Cruise Director with Royal Caribbean, the cruise line brought her off ships and into the Miami Headquarters to produce and host three 30 minute videos which aired during every cruise fleet-wide for more than 10 years.
"I'm grateful to be able to serve thousands more students through this amazing platform Udemy has provided! I look forward to connecting with you in class - and please let me know if you have any comments or questions in the Discussion sections!"
B.A. Communications and Political Science, Trinity University, San Antonio, Texas