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VP2: 5 Easy & Effective DIY Videos to Promote Your Business

A Guide for Entrepreneurs and Nonprofits
5.0 (1 rating)
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9 students enrolled
Last updated 4/2016
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  • 32 mins on-demand video
  • 8 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Video is one of the easiest and most effective ways you can promote yourself and your business. And it doesn't have to be difficult or complicated!

In this course you will learn how to use video to:

  • reach new customers
  • reconnect with current clients
  • introduce yourself to specific or global audiences
  • launch a timely campaign for your products or services
  • engage with your followers on social media and keep them coming back for more
  • establish yourself as an expert in your field
  • and so much more!

I walk you through each style of video giving you the step by step guide on when to use them, how to use them, how to write the script, and where to share them for greatest - and ongoing - impact.

Get started today, and in just a few hours you will be easily and effectively promoting yourself or your business with confidence!

Who is the target audience?
  • Entrepreneurs who want to promote their business through effective videos.
  • Nonprofits wanting to connect with new donors and supporters.
  • Anyone who wants to step up from 'professional' to 'expert'.
  • This course is not meant for anyone looking for a how-to course on video production.
  • This course is not meant for anyone looking for a step by step guide to creating a mission, vision, or business plan.
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What Will I Learn?
Create and easy and effective video to promote your business or nonprofit.
Choose from a variety of styles to reach different audiences.
Target core audiences with short video messages.
Build a testimonial bank to share on social media.
Be recognized as the subject matter expert and gain followers.
Connect with your clients through video.
View Curriculum
  • Know who you are in business or what your organization's mission is.
  • Have a clear understanding of who your target audiences are.
Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 47:42
1 - Introduction to the Course
2 Lectures 03:25

Welcome to 5 Easy & Effective DIY Videos to Promote Your Business (or Nonprofit)! So, you know the value of promoting yourself through video, just not sure where to begin?

In this course, I walk you through 5 video styles, all of which you will recognize once you see them explained. And yes, you CAN DIY!!

Let's get cranking - I'll explain more in this Course Overview.

Preview 01:59

The five video styles we cover in the main body of this course, and how long they should be to be effective.

Overview of Video Styles
2 - The Video Business Card
5 Lectures 07:24

How you should think of your video business card and how it might be used.

Preview 02:27

Who you are trying to reach is essential. How you can add value for them is key.

Preview 03:04

We walk you through this video style using an example.

Preview 01:33

Use this worksheet to answer each question and build your script!

Worksheet: Crafting Your Business Card Dialogue
2 pages

Well done! Here's what you learned in Section 2.

Summary of Section 2
3 - Product or Service Spotlight
5 Lectures 05:22

How to keep your promotional video from looking like a sales commercial.

Preview 01:09

Learn how to be specific in choosing with products or services you will spotlight.

Choosing the Products or Services to Spotlight

How to capture the products or portray the services you will spotlight.

Effectively Capturing Your Products and Services

Use this worksheet to help you choose your products and services!

Worksheet: Choosing Products & Services
2 pages

Excellent! Here's what you learned in Section 3.

Summary of Section 3
4 - Testimonials
2 Lectures 02:58

How to use testimonials and plan to get them!

Which Testimonial is Right for You?

This is what you learned in Section 4.

Summary of Section 4
5 - Personal Share
3 Lectures 02:29

Learn to connect with your customers and help them identify with you, personally. It's one of the most challenging and most effective video styles.

Connecting with Your Customer's Lives

Use this worksheet to find your 'IT' Factor. Or 2, or 3.

Finding the 'IT' Factor Worksheet
2 pages

Excellent! Here's what you learned in Section 5.

Summary of Section 5
6 - Interview Style
6 Lectures 08:34

Learn how to explore the Interview Style video and how it can work for you.

Preview 01:07

This lecture will guide you to planning your video, asking the right questions to prompt the right answers.

Choosing the Subject Matter and Questions

Learn to shoot this video style with one or two cameras.

Preview 00:57

An example of an interview style video we shot for a client, using two cameras. In this case, I am the interviewer (asking questions) and the client is the interviewee - answering questions to establish himself as an expert in this subject matter.

Interview Style Example

Use this worksheet to prepare your Interview Style video.

Subject Matter and Questions Worksheet
2 pages

Refer back to this summary to refresh on what you learned in Section 6.

Summary of Section 6
7 - Planning Your Video Style
5 Lectures 05:19

A guide to help you plan the set, venue and equipment you will need for each video style.

Set, Venue & Equipment (per style)

Learn why it's important to brand your video and easy ways to do it!

Branding Your Video

Where you can post your video to serve you - and your clients - best!

Posting Your Video for the Biggest (& Ongoing) Impact (per style)

A PDF guide to print out and keep with you.

Equipment & Branding Basics
2 pages

Congratulations! You have finished the course and can now choose from 5 Easy & Effective DIY Videos to Promote Your Business or Nonprofit!

Summary of Section 7
8 - Course Wrap Up
1 Lecture 02:04

Here's one more style of video for you that's really effective at helping reinforce YOU as the expert in your field!

BONUS LECTURE: The Value Add Video
About the Instructor
4.4 Average rating
47 Reviews
355 Students
9 Courses
Former News Anchor, Udemy Instructor, Online Talk Show Host

Louanne has coached and mentored students in video production, personal and spiritual growth, social media, organizational management and finance over the past two and half decades, helping them discover, develop and deepen their talents and skill sets.

Louanne has over 30 years in communications, teaching, finance and tourism including:

* A TV news reporter/anchor with three NBC affiliates (KPOM, KRIS, KWQC)
* A video programmer and cruise director with Royal Caribbean Cruise Lines (RCCL)
* A financial advisor with Raymond James & Associates
* Director, Marketing & Communications at the Community Foundation of Tampa Bay
* Instructor to entrepreneurs, small businesses and nonprofits
* Co-Producer and Host of The Philanthropy Show®, an internet talk show program of My Video Voice Productions, the full scale video production company she owns with her wife, Sharon.

Louanne began working in radio in the mid 1980's learning all aspects of live and programmed radio broadcasting, and transitioned to television a few years later. She has 'grown up' with video production from the old school tape shooting and linear editing, to HD cams/DSLR's and using post production software and editors like Avid, Final Cut Pro, Motion and Compressor.

In addition to her behind the camera expertise, she's made the rare transition to 'on cam', capable of planning a project as producer, host, shooter and editor.

During her time as a Cruise Director with Royal Caribbean, the cruise line brought her off ships and into the Miami Headquarters to produce and host three 30 minute videos which aired during every cruise fleet-wide for more than 10 years.

"I'm grateful to be able to serve thousands more students through this amazing platform Udemy has provided! I look forward to connecting with you in class - and please let me know if you have any comments or questions in the Discussion sections!"

B.A. Communications and Political Science, Trinity University, San Antonio, Texas

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