4 Steps To Double Your Revenue (More Clients, More Revenue)

Consistently Generate Fresh Leads That Turn Into High-Paying Clients with the "Reverse Engineered Acquisition Method".
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  • Lectures 52
  • Length 7.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 8/2015 English

Course Description

Attention: Consultants, Freelancers, Agencies

4 Steps To Double Your Revenue In 90 Days Or Less

Start winning $25,000 clients and don't waste your time on "tire kickers" and "bad leads".

As a consultant, freelancer, or agency in the marketing, IT or software business, your time is valuable and you should only be speaking with people that are ready, willing, and able to work with you.

  • Get the exact Step-by-Step method, strategies and funnels you need to generate high-quality leads and opportunities for your consulting or marketing business.
  • 35 lectures, with handouts, worksheets, audio, video and bonus material.
  • All the steps and systems you need to start landing $25,000 clients and doubling your revenue.
  • Get the "Rainmaker Funnel" model for fast implementation of high-converting strategies that brings you more qualified opportunities that you can close.
  • Use the "Rainmaker Framework" to gain deep insight into your Buyers. This helps you communicate, remove friction points and objections, and win more deals faster.
  • Swipe files included for funnels and strategies.

What are the requirements?

  • You should have knowledge and expertise in the consulting, products or services you are providing.
  • Ideally, you should have some experience with your business, such as having clients, providing your consulting or services, and understanding the fundamentals of business.
  • If you're a beginner and you're looking for help on getting your first bunch of clients, you can absolutely take this course. Keep in mind that it's aimed towards consultants, agencies and freelancers who are already working as such.
  • This is not required but recommended: You should have a website, marketing materials, email marketing software, CRM, and other tools that are part of running a business.

What am I going to get from this course?

  • Generate qualified leads and opportunities, without having to chase after people who are "tire kickers" and a "bad fit".
  • Double your revenue, if you implement all the strategies and tactics this course gives you.
  • Map out your own "Rainmaker Funnel" that uses various strategies and tactics that consistently produce qualified opportunities.
  • Outline and profile their Ideal Buyers psychological profile in the form of the "Rainmaker Framework", which helps in communicating, and closing new deals.
  • Know what to do, what to say, and when to do it all with their suspects, prospects, leads and opportunities.
  • Use Education-Based Marketing to Sift, Sort and Screen leads and prospects, so you only speak with people who are interested and qualified to speak with you.
  • Implement at least 3 high-converting marketing and sales funnels for your business.
  • Utilize and deploy specific strategies and psychological triggers to move leads forward in your funnel.
  • Collect and brainstorm several ways to respond to objections and alleviate any "friction points" that prevents your leads and opportunities from moving forward.
  • Design, deploy and implement a Lead Generation & Escalation Funnel.
  • Design, deploy and implement a Webinar Funnel.
  • Design, deploy and implement a Self-Liquidating Offer Funnel.
  • Design, deploy and implement a Direct Outreach Funnel
  • Design, deploy and implement a Direct Mail Funnel
  • Design, deploy and implement a Results In Advance Funnel.
  • Create and follow your own 30, 60, and 90 Day Marketing Calendar that helps you stay organized, take action, and see results.
  • Use the concept of Reverse Engineering to quickly figure out how to map out the path towards the outcome you're looking for.
  • Attracting and engaging suspects, so they "raise their hands" and enter your funnel.
  • Capturing and escalating prospects, so they become high-quality leads.
  • Generating and qualifying leads into opportunities, without wasting your time on "bad leads".
  • Delivering and securing fresh opportunities of high-value and hyper-qualified people that are ready, willing, and able to buy from you.
  • Winning and keeping clients for the long-term and increasing the money spent on your products or services.

What is the target audience?

  • Consultants & Coaches (in categories like Marketing, Management, IT, Software, Manufacturing, etc)
  • Marketing Consultants
  • Marketing Agencies
  • Online Marketing Service Providers
  • Online Marketing Freelancers
  • SEO Agencies, Consultants, Freelancers
  • PPC Agencies, Consultants, Freelancers
  • Social Media Agencies, Consultants, Freelancers
  • Web Design Agencies, Consultants, Freelancers
  • Web Development Agencies, Consultants, Freelancers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Start Here - Course Introduction
08:20

Not sure if this course is for you? Here's exactly who it's for, what you'll walk away with, and how you can start winning those $25,000 clients and double your revenue fast.

15:24

Get started fast by learning all the Core Concepts that will propel you forward and show you exactly how to "Reverse Engineer" your ideal, dream scenario of more and better clients.

  • Start with your Revenue Goal, then define Who you're going to sell to, and What you'll sell them.
  • Next, Reverse Engineer how many new meetings, opportunities, leads, prospects and suspects you need to get in front of and move through your funnel.
Section 2: Step 1 - Design Your Rainmaker Funnel
05:59

In this lecture, you'll learn:

The "Rainmaker Funnel":

  • What happens when, how and where.
  • What you need to do.

Reverse Engineering The Numbers:

  • How many suspects, prospects, leads and opportunities do you need to win a new client? When you define this, you're halfway to more revenue.

The "Rainmaker Framework":

  • Understanding Buyer Behavior and Psychological Triggers, so you can increase sales without being sleazy.
11:33

In this lecture, you'll learn:

  • How to map out your own "Rainmaker Funnel" and get instant clarity on what happens when.
  • Outline all 5 phases and start marketing with confidence.
07:23

In this lecture, you'll learn:

  • How to use Reverse Engineering to unlock the secrets of conversions, funnels, and increase revenue flow.
05:37

In this lecture, you'll learn:

  • The psychology of your potential clients, at each phase.
  • What strategies to use for moving them forward and winning deals.
  • What accelerators you need to deploy to get new sales faster.
  • What friction points stand in your way, and how to overcome them.
12 pages

Here is the Handout and the Worksheets for this section.

Section 3: Step 2 - Build The Engine Of Your Rainmaker Funnel
03:08

In this lecture, you'll learn:

  • How to start building your funnel to ensure success. All the key concepts and methods you need.
04:37

In this lecture, you'll learn:

  • How to use the "Reverse Engineering Method" to quickly define what your Irresistible Offer is and who your Ideal Client/Customer is.
  • Learn how you can work with several different businesses, but why your marketing absolutely has to be hyper-focused on one market.
  • The power of productizing your consulting and services (save time, eliminate headaches, and get better results for your clients).
03:16

In this lecture, you'll learn:

  • How and why you need to use Education-Based Marketing, and why you should not focus "content marketing" right now.
  • The difference between Education-Based Marketing and Selling.
  • How to educate your prospects.
  • How the perception of value determines what you do, and how.
  • Create fast authority and positioning, without spending years proving yourself.
02:23

In this lecture, you'll learn:

  • How to deploy "The Gauntlet" that Sifts, Sorts and Screens your prospects for you, without you having to lift a finger.
  • Sifting: Why you need to disqualify prospects right away, and how.
  • Sorting: Separate your pool of prospects into segments that you can cherry pick new deals from.
  • Screening: Make sure you only speak to the hot leads (the 8, 9, and 10's).
02:01

In this lecture, you'll learn:

  • How to use an Irresistible Offer to incentivize meetings with qualified opportunities.
  • How to use your "client criteria" and why you need one.
  • Why and how you can use a "service/product criteria" to make sure you only work with the best fit.
06:28

In this lecture, you'll learn:

  • Why using deep insights in your Buyer Psychology will help you sell without being sleazy and genuinely help people by producing quality work.
  • Know what to say, when, and how to ensure that opportunities come your way.
10 pages

Here is the Handout and the Worksheets for this section.

Section 4: Step 3 - The 5 Phases Of Your "Rainmaker Funnel"
05:44

In this lecture, you'll learn:

  • What the 5 Phases of your Rainmaker Funnel are, what they mean, why you need them, and how to use them to your advantage.
01:33

In this lecture, you'll learn:

  • What to do in Phase 1 to engage and attract your suspects.
01:18

In this lecture, you'll learn:

  • What to do in Phase 2 to capture and escalate your prospects forward.
00:40

In this lecture, you'll learn:

  • What to do in Phase 3 to generate and qualify your leads.
01:30

In this lecture, you'll learn:

  • What to do in Phase 4 to deliver and secure fresh opportunities for yourself.
01:22

In this lecture, you'll learn:

  • What to do in Phase 5 to win and keep your clients, and how up-selling helps you generate more revenue.
02:15

In this lecture, you'll learn:

  • Final strategies on how to best deploy and optimize your "Rainmaker Funnel".
9 pages

Here is the Handout and the Worksheets for this section.

Section 5: Step 4 - Turn It On Let It Rain
05:41

In this lecture, you'll learn how to "turn it on":

  • The Traffic Tactics you should use to gather suspects.
  • The power of Education-Based Marketing on your prospects and how to use it.
  • How to deploy your Irresistible Offer for best results.
04:58

In this lecture, you'll learn how to "let it rain":

  • How to optimize your Opportunity phase to maximize your meetings, offers, and winning more deals than you can handle.
  • How to agree on deliverables, manage the closing phase, and get paid!
06:40

In this lecture, you'll learn:

  • How to use your Marketing Calendar and why having this will save you time, headaches, and pains.
  • Why "consistent action yields consistent results".
  • Plan your next 30 days and first campaign.
  • Plan your next 60 and 90 days marketing activities so you can actually work less but generate more qualified opportunities.
9 pages

Here is the Handout and the Worksheets for this section.

Section 6: Bonus - The "Rainmaker Funnel" Swipe Files
01:37

In this lecture, you'll get:

  • All the different Funnels you can use and the Swipe Files you need.
02:14

In this lecture, you'll get:

  • The full Lead Nurture & Escalation Map and a breakdown on what happens when, what to do, and how.
00:47

In this lecture, you'll get:

  • The full Webinar Map and a breakdown on what happens when, what to do, and how.
01:40

In this lecture, you'll get:

  • The full Self-Liquidating Offer Map and a breakdown on what happens when, what to do, and how.
02:29

In this lecture, you'll get:

  • The full Results In Advance Map and a breakdown on what happens when, what to do, and how.
03:37

In this lecture, you'll get:

  • The full Direct Mail Map and a breakdown on what happens when, what to do, and how.
  • Why this is a MASSIVE opportunity because no one is doing it right -- and how you can dominate.
03:23

In this lecture, you'll get:

  • The full Direct Outreach Map and a breakdown on what happens when, what to do, and how.
  • How to NOT cold call or end up in awkward conversations.
  • How to NOT be one of those sleazy telemarketers and ONLY contact "warm" leads.
  • The 6 follow-up steps you need to be successful.
10 pages

Here is the Handout for this section.

Section 7: Bonus Interviews - Experts Share Their Strategies, Tactics And Tips With You
15:06

From the introduction:

"Mind Management and the Secret to Success - we're talking about the five pillars of mind management."
Interview #1 - Mind Management: The 5 Pillars Of Success w/ Tim Conley - Part 2
18:10
Interview #1 - Mind Management: The 5 Pillars Of Success w/ Tim Conley - Part 3
16:56
18:45

From the introduction:

"We are doing another expert interview Mr. Rob Hanley and we'll talk about mindset because one of things that we found in doing consulting—actually doing any kind of business—is that most of the failure happens inside our head and not out in the real world."

Interview #2 - Mental Frameworks With Rob Hanly - Part 2
17:45
Interview #2 - Mental Frameworks With Rob Hanly - Part 3
15:58
17:58

From the introduction:

"I've got my good friend, Damian Thompson. He's agreed to come on this interview and talk about going from $0 to $20,000+ monthly run rate and what that path was from going where Damian was pre-­‐revenue. We'll call it that, we'll use some corporate terms, to today. And so Damian, thanks for coming on.

17:53

Our interview with Damian Thompson continues.

17:20

Our interview with Damian Thompson continues.

14:55

From the introduction:

"I'm speaking with Jon Myers, who is living in Vietnam and is a badass consultant and I've talked to him in the past, I've interviewed him for a podcast where we talked about design.

And, the reason I have him Jon on here is that he has worked with a lot of larger clients, which as I've said before, I get totally frustrated working with larger clients.

I find the bureaucracy to just be crazy inducing for me. But, some people do very well in those environments and Jon is one of them.

So, we're going to talk about two things here: Table Selection, because if you choose the wrong table, you will get the wrong clients and we're also going to talk about actually how to land those larger clients."

14:12

Our interview with Jon Myers continues.

Interview #4 - Table Selection With Jon Myers - Part 3
14:09
13:39

From the introduction:

"I've got my good buddy, Brendan Tully of The Search Engine Shop. And, we're going to talk about client management, client acquisition and one of the most interesting parts is running a company from a completely different country and in where your business is located."

14:20

Our interview with Brendan Tully continues.

12:38

Our interview with Brendan Tully continues.

17:12

From the introduction:

"I've got a special guest on here my friend Wes Monk of Digital Data Communications and we're going to talk about how he runs his company, and Wes gets most of his business through referrals"

16:28

Our interview with Wes Monk continues.

16:09

Our interview with Wes Monk continues.

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Instructor Biography

Samuel Woods, Growth Marketing Consultant

“Hey, I'm Samuel J. Woods, nice to meet you!"

I'm a Growth Marketing Consultant, specializing in helping B2B and B2C businesses develop and optimize growth funnels that predictably generate more leads and sales.

More specifically, I help VPs of Marketing/Sales, CMOs, and Marketing Managers develop systems, teams, and campaigns that yield exponential and disproportionate results from their efforts.

Some of my experience:

* I founded Stimulead (a specialty growth marketing firm that works with Founders, CMO's, VPs of Marketing, and their teams to implement growth strategies and tactics).

* I co-founded ConsultingFuse with Tim Conley - a community that helps consultants increase revenue, grow their business, and deliver quality engagements to their clients.

* I serve as advisor for LocalRev (lead generation).

* I sometimes craft ad copy at Response Copy, for fun.

* I drink too many Arnold Palmers.

Instructor Biography

Tim Conley, Executive Entrepreneur Coach

I help entrepreneurs transition from founder to CEO of their own company. In the process of becoming executives, my clients learn to take more time off (as much as 12 weeks) while typically doubling their revenue in a year. I'm also the creator of the podcasts: The Foolish Adventure Show, Marketing For Founders and ConsultingFuse.

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