In this course you will learn to
This is one of the most unique courses on Udemy because you will join me while I build an complete ecommerce website and troubleshoot all the problems and concerns that arise during the development process. In no other course will you see an unedited view of exactly what the development process looks like.
The original livestream on YouTube had 10k viewers during broadcast watching me as I built an entire ecommerce startup in 4 hours, I started with just an idea and built out an entire ecommerce startup. I start by buying a domain, designing a logo, installing software, buying a theme, editing the theme, creating product pages and then creating initial marketing materials and finding backlinks all in 4 hours! I've edited the original 4.5 hours of video into 3.5 hours of jammed packed material with practical web development and digital marketing information.
Watch and follow me as I complete each process and troubleshoot the problems that arise during the livestream.
This livestream was done for the popular entrepreneur forum on Reddit (/r/entrepreneur).
Check out my other course (Digital Marketing 201: Multi-million Dollar Tips & Tricks) to go beyond the basics discussed in this course and begin to supercharge your digital marketing strategies.
I introduce myself and talk about what our ecommerce startup will sell (The Christmas Pickle) and explain what the upcoming livestream will cover.
Connecting our domain to our hosting server by updating DNS records on our domain registrar
Finding a suitable premium Wordpress theme to purchase
Uploading the theme we just purchased while creating a new site in Adobe Dreamweaver
Installing all recommended plugins, including Woocommerce.
Initial setup up our product pages
Setting up the Wordpress theme and troubleshooting on how to import sample content to make the theme look like the demo theme.
Editing the product images in Fireworks and reviewing the artwork that we purchased beforehand
Creating the logo in Adobe Fireworks
Exploring and editing the wordpress theme settings and setting up our logo to be a favicon.
Setting up the Woocommerce product pages and troubleshooting an error with the product pages not showing.
Continuing to edit the products pages with all revelant information and creating the first descriptions and ad copy for the Christmas Pickle product.
Installing a plugin to collect emails on our frontpage while our website is under construction
Creating a HTML marketing landing page to focus our marketing efforts around that will collects emails
Editing and customizing images and other aspects of the marketing page
Creating a subfolder on our domain and host and uploading and editing the HTML marketing page we created in the last lecture.
Editing the HTML to include the correct backgrounds, links and other technical aspects of the HTML code.
Adding our site to Webmaster Tools so it gets found by Google right away
Creating a new email address in cPanel
Creating a twitter profile and getting a link via our profile
Finding our first backlinks by researching our competitors
Final thoughts about the last 4 hours of the livestream
Michael reaches hundred's of millions people each year through SEO and other digital marketing techniques for his own properties and on behalf of his clients. He has his Master's in Computer Science & eCommerce and owns one of Moz's top organic content on the internet that creates over a million dollars worth of passive income every year.