360 Digital Marketing

The All In One Course
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  • Lectures 89
  • Length 11.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

With almost 11 hours of content, this is the perfect course for anyone willing to learn ALL the fundamentals of the digital marketing industry in ONE SINGLE COURSE. Also, I've had students with more than 10 years of experience in digital marketing that found the course really helpful either by learning many concepts, tools & services they didn't know about or simply by improving their current skills.

With more than 5 years teaching to postgraduate students in different universities and over 16 years working in the digital marketing industry, I noticed that many courses only cover specific subjects and in many cases lack the technical details that provide real in-depth understanding of how things work.

That's why I decided to create the 360 Digital Marketing Course. Anyone wiling to understand in detail all the main areas of digital marketing (both at a micro & macro level) will find this course very interesting!

Also this course gives you the possibility to follow up with more advanced courses that I have created:

1 - The SEO Symphony: an advanced course for all the SEO avid minds. If you want to learn advanced concepts, techniques, strategies and issues within the SEO World, this course will definitely make you happy.

2 - CBBucks : a course for everyone interested to monetize the web using affiliate networks either as an affiliate or as a vendor (products developer). This course will teach you how to cash in with the affiliate industry, how to create your own products and how to develop smart long term strategies that can bring stable income over the years.

3 - The Digital Castle : a course focused on generating your own digital empire by using many different monetization models and techniques including Amazon FBA, Affiliate Programs, PPC Arbitrage, Kindle, Create Space, Lists Monetization, etc. This is the ultimate course for anyone willing to literally make a living from the web and generate multiple income digital streams.

Hope to see you on other side!


What are the requirements?

  • Computer
  • Internet Connection
  • Desire to Learn

What am I going to get from this course?

  • Work in the Online Marketing Team of any digital agency.
  • Manage your own clients online marketing needs.
  • Understand in full detail how Adwords works
  • Setup, Manage & Optimize PPC Campaigns
  • Understand all SEO Fundamentals & Variables
  • Perform In-Depth SEO Competition Analysis
  • Develop end-to-end SEO Strategies
  • Develop Sustainable Link Building Profiles
  • Determine the Real SEO Value of a website
  • Understand how Web Spam Works on Search Engines
  • Protect your SEO Rankings from Attacks
  • Setup, Manage & Optimize Social Media Campaigns
  • Understand Paid Media on Facebook, Twitter & Linkedin
  • Understand Paid Media on Youtube, Instagram & Pinterest
  • Understand Programmatic Media Buy Industry
  • Understand & Use Google Analytics Fundamentals
  • Develop Email Marketing Campaigns
  • Understand the basics of the Affiliate Industry

What is the target audience?

  • Anyone willing to learn the fundamentals of digital marketing
  • Anyone looking for a 360 digital marketing course
  • Anyone taking its first steps on digital marketing
  • Anyone with the wish to work in a digital agency/company
  • Anyone willing to understand in detail the digital industry
  • Anyone willing to provide digital marketing services to clients
  • This course is NOT for someone with lots of experience with SEO, PPC, Affiliate Programs, Google Analytics, Email Marketing,Programmatic Media Buy, etc

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Google Adwords
Introduction
Preview
08:40
Adwords Campaign Structure
04:23
Basic Metrics in Adwords
08:10
Fundamental Variables & AdRank
10:00
Campaign Stages in Adwods
10:30
Adwords Interface
17:46
Adwords Remarketing - Part 1
Preview
18:43
Adwords Remarketing - Part 2
10:24
The Buying Cycle
05:24
Saturation Point
07:33
Dynamic Insertion
Preview
10:04
Keyword Matching
08:04
The Adwords Editor
07:34
MCC
01:40
Site Targeting
Preview
07:10
Site Exclusions
02:20
Bidding Strategies & Optimization
07:19
Product Listing Ads
03:56
Conversion Optimizer & Enhanced CPC
04:34
Radius Targeting
04:05
AdExtensions
06:52
Adbuilder
07:08
Adwords Quiz
8 questions
Section 2: Search Engine Optimization (SEO)
SEO Intro
Preview
02:43
SEO101
19:59
Useful Extensions
10:09
Link Building Profile Examples
Preview
04:05
What is Pagerank?
05:51
SEO Sitelinks
04:01
Search Console
16:34
Robots.txt
04:49
Competition Analysis 1
Preview
20:03
Competition Analysis 2
13:29
Competition Analysis 3
08:10
Search Operators
13:04
Protecting Your Website
Preview
17:26
Disavow Tool
03:41
Google Bombing
03:38
Social Buzz
05:07
Desktop. Mobile & Tablets
05:34
Paid Links
10:11
Cloaking
06:22
Keyword Stuffing
01:42
Redirects & Canonical Tags
11:21
The Real SEO Value of a Website
07:28
10 questions

!

Section 3: Social Media Advertising
Social Media Advertising Intro
Preview
00:48
Facebook Edge Rank
06:43
AdFormats & Objectives
10:07
Facebook Ads
21:36
Facebook Remarketing
Preview
04:45
Custom Audiences
06:18
Lookalike Audiences
02:48
Power Editor
02:01
Instagram Ads
03:32
Twitter Ads - Part 1
16:38
Twitter Ads - Part 2
07:42
Linkedin Ads - Part 1
15:01
Linkedin Ads - Part 2
07:20
Youtube Premium Ads
04:56
Youtube TrueView Ads
14:41
Youtube Remarketing
03:29
Second Screen Effect
06:53
Promoted Pins
01:58
Section 4: Programmatic Media Buying
Programmatic Media Buying Intro
Preview
01:36
Adserving Basics
08:19
Adnetworks
04:10
Adexchanges
08:04
SSPs
01:54
05:54
Trade Desks
04:36
DMPs
06:24
Advertising Landscape
02:06
SEO & Adserving Considerations
06:54
Section 5: Google Analytics Fundamentals
Google Analytics Intro
Preview
01:36
Google Analytics 101
07:48
Brief Analytics Interview
11:37
UTM Parameters
04:33
Attribution Models
05:17
Google Tag Manager
11:16
Section 6: Email Marketing Fundamentals & Tools
Email Marketing Intro
Preview
01:01
Email Marketing Fundamentals & Tools
10:27
Mailchimp Example
10:05
Mailchimp Integration with Wordpress
04:38
Section 7: Introduction to Affiliate Programs
Affiliate Programs Intro
Preview
00:56
Introduction to Affiliate Programs
07:48
An Example - Clickbank
13:10
An Example - Peerfly
12:18
An Example - Amazon Associates
07:22
Cookie Stuffing
10:44
Affiliate Programs Quizz
3 questions
Section 8: Final Thoughts
Final Thoughts
Preview
02:35

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Instructor Biography

Nicolas Collebechi, Economist & Professor

My name is Nicolas Collebechi and I have been working in Online Marketing for more than 16 years now. Back in 1999, I started experimenting and learning while studying for my major in Economics. Having worked during all these years with all kind of clients ranging from Fortune 500 companies (like Dell, SAP, Motorola, American Airlines, Newspapers, Media Groups, etc) to micro-niche projects, I have learned a lot of tricks. I´ve also had the chance during these years to meet a lot of great people from the online industry and learn from them, sharing experiences and discussing problems and their solutions.

I currently spend most of my time working in my own digital projects, helping my clients grow their business and teaching digital marketing to postgraduate students at different universities. When I find some extra time (which is weird), I like to post in my blog Marketing Shaker.

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