31 Days to Get Your Business on Track
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31 Days to Get Your Business on Track

Step by Step to Marketing Success
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Created by Alison Wood
Last updated 1/2017
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Current price: $10 Original price: $75 Discount: 87% off
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  • 5 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Market their business much more effectively.
  • Understand what improvements they can make to their website, social media and newsletter to increase their conversion rate.
  • Increase productivity and know how to set goals effectively so they are attainable.
View Curriculum
  • They will have a business they wish to promote

Work with me for 31 days and go from feeling confused about how to market your business online to having a clear vision of the steps you need to take consistently to grow your audience. Let me show you the exact process which allowed me to quit my job and take my business full time.

When I first started out in my business in 2009 one of the things that slowed me down the most was not having a step-by-step plan of what I should be doing. Over time I gradually figured out the marketing steps I should be taking for my business, but it was slow going and cost me a lot in terms of time and lost sales in those early days.

One of the things that I hear people say the most when they are building any type of business is that they feel lost in a fog of having too much to do, and not knowing which of the things they should be doing are actually going to work.

What I know now looking back on the long and winding path I have taken is that it isn't actually that complicated. There are just several pieces of the puzzle you need to put in place and then you need to follow through with those consistently.

If you feel lost in that fog of uncertainty then this 31 day mentoring program could be for you. We are going to work together so you get clear on what steps you need to take to build an audience which is eager to hear about what you offer. You can work through the course as quickly or as slowly as you wish, but we will always be taking actionable steps to move you forward.

Here's what we are going to cover:

  • Mindset: Can you make progress if you are always second guessing yourself and wondering if what you are putting out there is really ok? You can, but it's a much more slow and painful journey. During this program I am going to talk about the mindset which gives you the best chance of success. Plus, because this is a group program we can all help each other make tweaks to our sales pages, blog posts and newsletter opt-ins to make them even more effective.
  • Organisation: You really don't have to invent the wheel each and every time you do something. There are ways to streamline the work you do so that for every piece of content you create you get maximum exposure for it.
  • Productivity: Getting more done in less time is something we all seek and there is a secret to this, hint it involves working less, not more.
  • Designing the home base of your website, blog or shop: Is your site easy to navigate and does it tell people what they need to know in the first few seconds before they decide whether or not to click away. During the program we will also do some live reviews of people's sites if you want to put yours forward - no criticism, just constructive tips! Maybe you don't even have a website yet, then this will help you get set up in the right way.
  • Content: We are going to look at the many ways to create content which will demonstrate your expertise to your audience.
  • Social Media Success: We will spend time looking at each of the main social media platforms so they are working hard for you, without you having to spend too much of your time on them. Again we will do some reviews of people's social media platforms if anyone wants to step forward and volunteer for an audit.
  • Introduction to SEO: Ensuring you understand at least the basics of SEO so that you can get found by more people in the search engines.
  • Graphics: What will catch people's attention and draw them to look closer at what you have on offer? The quality of the images you have across your business. These are not hard to create and I am going to walk you through how.
  • Building Your Mailing List: We are going to work on designing a great opt-in so that people are keen to sign up to your list. The more people you have on your list, the greater your potential for making sales. We are then going to actually grow your list plus build a mailing list funnel so that you keep your audience engaged.
  • The Success Steps: You can spend time tweaking your marketing until the cows come home but that's not going to bring in sales. I'm going to highlight what I call the success steps. Actions you take in your business every day which lead to sales. These don't have to take long but they are far more effective for your profit margin than changing the colour of your subscribe button again! 

This is a program which is going to get you organised and it's going to show you the exact steps to take daily so that you can stop worrying about whether your marketing is working and instead know that it is. How will you know? Because of the results you see. 

Who is the target audience?
  • People who want to understand how to market their business better so they grow their audience.
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Curriculum For This Course
32 Lectures
3 Lectures 27:40

Welcome to the course. Please do ask any questions as we go through in the discussion area.

There is a document in the bonus area, called Recommended Resources, which includes all the links mentioned during the course.

Preview 08:33

In this video we walk through collecting and recording your stats. This might seem like a chore but it's going to be important for your business as you move forward.

Please download the pdf and complete it so that you have an ongoing record.

Create a Baseline

In this video we turn our attention to goal setting. Please download the two pdfs to give you a head start.

Goal Setting
Social Media
5 Lectures 47:40

This video offers an overview of key concepts for building your social media platforms. Please also download the pdf to help with your planning.

Preview 13:16




Your Website
4 Lectures 39:00

To make auditing your website easy please download the pdf which walks you through it step by step.

Auditing Your Website Part 1

Auditing Your Website Part 2

Writing Your 'About Me' Page

Gathering Testimonials
3 Lectures 25:19
The Benefits of Blogging

Content Ideas Part 1

Content Ideas Part 2
Mailing List
4 Lectures 53:03
Creating Opt-Ins

Getting People to Sign Up Part 1

Getting People to Sign Up Part 2

Creating a Mailing List Funnel
Creating Great Images
2 Lectures 18:24
An Introduction to Creating Images

Colour & Font Inspiration
Website Housekeeping & SEO
4 Lectures 39:30
Website Housekeeping

Website Analytics

Basics of SEO Part 1

Basics of SEO Part 2
3 Lectures 33:45
Productivity Methods

Organizational Tools

This section walks you through creating an editorial calendar using Asana as an example. Please also download the pdf for your blog post ideas, plus my short report giving you 30 content ideas.

Creating an Editorial Calendar
Moving Forward
3 Lectures 23:25
Passive Income

Mindset & Motivation

My 6 Part Strategy
Bonus Section
1 Lecture 00:54
Connect With Me & Recommended Resources
About the Instructor
Alison Wood
4.2 Average rating
33 Reviews
298 Students
6 Courses
Business & Marketing Trainer

Alison Wood is a small business online strategist who loves helping people to find a path they are passionate about and then grow that business through the power of marketing.

With a background which includes a BA Honours in English & History, postgraduate studies in teaching and 16 years as a Human Resources Manager for a blue-chip company in the South-East of the UK, one of her passions is making learning accessible. 

During the last seven years Alison has created a number of successful websites and become adept at the design and administration of Wordpress sites. She is also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Alison's aim is to help you learn from her direct experience - so that you can be up and running in your business as quickly as possible. When you learn from others you can find shortcuts to make you much more effective - Alison is here to give you the map.