I decided for the month of October to document some of my regular online marketing tasks as I do them. Plus it was incentive for me to get things done. The result was these short videos, since I decided to create one video tip a day. After the first two videos, they are in no particular order and you may or may not need to do all of the tasks I've mentioned.
Explains things in a way non-tech people can understand
This course is really helping me, because I'm learning about all these resources and applications that I didn't know were out there. I'm a complete newbie to internet marketing and had no idea where to start. This is totally giving me direction. I like that she explains how to use the different apps in a way that is easy to understand by someone who is not that tech-savvy. - Amy B
Finding success starts with a good system and planning stage. In this video I share the tools and system I use to keep myself organized, productive and on the right track.
Finding focus and not getting distracted by shiny objects are things we all deal with. Why not make a list of all your ideas. Get them out of your head and down on paper so you don't keep thinking about them. Then choose one to be your focus for the week and work on it for at least a little while every day. I find that telling someone I'm going to do something by a specific date helps to keep me going. The biggest tip I can give is to do at least fifteen minutes every day on the project you've decided to do. You'll usually do more than that and seeing that you are making progress every day will encourage you to continue. Don't try to do too much all at once. Choose one step and get going. You can do it!
Often when you are trying to market your business online you can find your motivation lacking. This is where you could really use someone to help you keep accountable for what you say you will complete each day or week. This video shares how to set up a mastermind group who will help you stay focused and moving forward.
This video shares a new software called Click to Tweet that can be used to help you share your blog posts to social media sites like Twitter all from within your Wordpress platform.
It might be easier to just go to your website and copy the color identification number for each section. But as a non-techie I would have no idea how to go into the code for the website and find the color identification numbers. So for those of us who aren't as technical, colorpic is a great option.
Update re Mindbites: As of the beginning of 2017, Mindbites has gone out of business. The ideas in this video can be used to customize other store platforms as well.
Facebook ads are a great way to generate more traffic and sales. In this video we walk through the steps to set up a Facebook ad the best way to get the most for your money.
Part of working online, as in any business, is constant education to keep up-to-date on your field. In today's video, I mention some of the mentors and training that has helped me in my online journey.
Day 7 of my video challenge and here are the results of the Facebook sponsored post I did on day 5. Very interesting results, in spite of my not knowing what I was doing.
Since social media changes constantly these are some of my thoughts on how I use my time: Facebook can really be a time suck, so I try to watch how long I'm there and do specific tasks so I don't get distracted. Then if I have free time, I interact with people. Since doing these 31 videos, I tried paying to have an event promoted on Facebook, but it didn't do very well. It only cost me $5, and did bring some extra people to my Facebook page, but no one registered for the event as a result, so I won't try that again. One of the things that seems most successful on Facebook is to start a group and regularly add tips and interact with the members. As with all social media platforms, it takes time to get to know people and build relationships before you begin to see results. And rather than selling, indirectly talk about what you're doing. For instance, I could say "one of my students was so happy when she learned to send out her first email newsletter." That tells people I teach people about email newsletters, without actually coming out and saying 'hire me'. Hope those ideas are helpful to you.
Udemy.com is a great place to create an online training course. Not only do they promote your courses and host your video lessons for you, they also have their own email system. That way, you can easily update your students whenever you add extra content or have a new course that they might be interested in. Today's video shows you how simple it is to connect with your students on Udemy, as well as two of their new features - certificates of completion and gift certificates.
Using a site called Quozio, you can quickly create posters to use for Pinterest, other social media platforms, to send by email or save to your computer.
By creating a Facebook Like Box and adding it to your website, people can Like your Facebook Page right from the site. An added feature is that the Like Box shows head shots of any of their friends who have already Liked the page, as well as images of other people.
When you want to share a testimonial or your endorsements from LinkedIn, using the Windows snipping tool is a quick and easy way to do it. Great for adding social proof to your website, Facebook Page, or anywhere else a third party endorsement is needed.
As well as publishing books on Amazon, whether physical or Kindle versions, you should have an Author Page. That way, people can read about you and see what you've published from one location. You can add photos and videos, publicize any events you'll be speaking at or attending, and pull in your most recent Twitter comments and blog posts. Your fans can also sign up to be notified when you release a new book.
I like to organize my email and get my inbox cleared in the quickest way possible, so I use folders to help me do that until I have more time to spend.
Today on my video challenge, I need to add a blog post to my Wordpress site and include an image as well.
Here's my low-tech solution to creating a screencast video to share what's on my computer screen and then upload it to Youtube.
If you've found a blog post, or one of your own, that you'd like to share with a LinkedIn group, It's quick and easy using the share buttons.
Allow people to sign-up to your email list by adding an opt-in form to your blog or website. Using Aweber templates, the process is simple.
To encourage people to sign up for your email list, offer an incentive and then put it into your Aweber autoresponder so it can be delivered immediately.
Today I'm going to add the opt-in form I created on Aweber to my blog so people can sign up for my emails
I use Paper.li to curate information from the web and publish it as a weekly online newspaper. In this video, I'll show you how easy it is to edit and some of the extra features available with the paid version.
Part of online business involves research, so today I'm checking out two online marketing tools that might be useful to use. One is for Facebook and the other for a website.
A lot of websites have little tools that you can drag up to your Internet browser toolbar. I use these tools to make it easier for me to find content, share content, even to re-size images or make website text more readable.
When I don't have much time, I use Paper.li and my handy little Hootlet to share information to my social media channels.
In this video, I'm scheduling a webinar in the GoToWebinar system and setting up the registration page that people will use to attend.
Today is Day 25 and once I'm finished my 30 Day Video Challenge I'm going to do a special Celebration Webinar. So I need to let people know about it by adding it as an event on my Facebook Fan Page.
Once I create my video, I can quickly share it to Facebook, Youtube, and my Aweber email list in less than 15 minutes using this method.
Day 27 and I'm going to share information about my upcoming webinar to the LinkedIn group I created and then make the discussion a manager's choice.
As well as adding images to Pinterest, you can add videos, so that's my challenge for today.
I like to use mindmaps when I plan out a project and planning for my upcoming webinar is no exception. Mindmaps help with brainstorming and getting ideas out of your head and on to paper (or the computer).
One of the things that can set your LinkedIn profile apart is to add videos that show your expertise.
At the end of my 30 day video challenge, I celebrated with this special webinar. Hootsuite allows you to manage all of your social media from one place and the Hootlet makes it easy to curate content to share. By adding Paper.li to the mix, you can take your content curation even further and become a trusted resource in minutes a day.
Why not market content with articles, forums, hubs, or by answering questions?
This list shows websites for some of the productivity tools I use.
This is a teleclass I did as an introduction to a social media course I held in my local area. Please note that the recording time says 55:53 but is in fact just over 24 minutes. I'm not sure why that is, but as soon as the recording ends it moves right to the next lecture.
Udemy have changed their policy regarding audio lectures and you may not be able to access these audio files from the course platform itself. If that happens, please download and unzip the files in order to listen to them.
Carol Bremner is a social media and online marketing specialist, Internet trainer and consultant who has been working with groups and individuals since 2001. Carol knows what it feels like to be intimidated by technology and her goal is to teach technical concepts in a non-technical way - from confusion to clarity. Carol's passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities in the past number of years. Her motto is "It's Never Too Late, You're Never Too Old, So Get Out of Your Comfort Zone".