Two of the most important lessons I’ve learned during my 35 years as a professional copywriter are...
I learned the first lesson early on, with the help of my early mentors and peers.
The second lesson took me much longer to figure out.
For years I was trying to improve early drafts of my copy simply by reading through it and looking for places where I could give it a few tweaks.
This informal approach simply doesn’t work.
That’s why I developed my 21 Copywriting Hacks.
These proven hacks represent a checklist I can use to improve the three core elements of any sales page... the Headline, the Body Text and the Call To Action.
Using a formal checklist has given me the edge I’ve needed to consistently deliver powerful results for my clients, win international copywriting awards, and earn a strong 6-figure income year after year.
And now it’s your turn...
By taking this course and learning how to apply each group of hacks, you’ll give yourself a massive advantage moving forward.
Whether you’re a freelance copywriter, in-house copywriter, entrepreneur or growth hacker... good things happen when your copy starts to deliver higher conversion rates and more sales!
"Your 21 Copywriting Hacks course was incredibly timely for me! I got it while I was in the middle of writing an online sales page for a client. Long story short, I applied just 3 of your hacks to one part of the page, and my client is super-excited about its generating lots of sales for her two-book bundle. A great big ol' THANKS for putting this course out there now!" Natalie Rotunda
"Solid, helpful checks and reminders will certainly improve my copy, as well as develop my copywriting skills on future projects. Good value course..." Jim Mahannah
In this first lecture on headlines, you'll learn about helping your readers self-identify, and about the power of making promises... explicit or implicit.
Learn three more headline copywriting hacks focused emotions, specificity and the magic of the open-ended headline...
These three body text hacks cover the discipline of front-loading important information, the use of an active voice and more.
These three copy hacks teach you how to make your body text look easy to read, tell your readers what to expect, and more.
These are the final 4 body text copy hacks. You'll learn how to show instead of telling, how to maximize the use of social proof, and more.
In this lecture you'll learn how to optimize your call to action in three essential ways, including the use of supportive information placed close to the action button.
These final four copy hacks for the call to action area of any page or screen includes tips on making the purchase feel risk-free, in addition to making the purchase easy to complete... and more.
Just a short video message from me, offering my congratulations and outlining the steps forward...
Over the course of a copywriting and consulting career spanning over thirty years, offline and then online, Nick has worked with dozens of major companies, including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
During his years as a direct response marketer he wrote direct mail by the ton, and earned 15 awards, both in Europe and North America. In 1997 he stopped writing direct mail and has been working exclusively on business online ever since.
Over the years he has also worked as an advisor and consultant to various start-ups, principally in the area of consumer product sales online.
He has spoken at numerous online marketing conferences and has conducted in-house seminars and training sessions for many companies, including:
Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.
Online, he has written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications. He is also the author of Net Words: Creating High-Impact Online Copy. Published in 2001, it’s still a good and valuable read today.
"In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He's able to find substance when others see just fluff, and can cut right to the core of the issue." Seth Godin
"The best writers are also clear thinkers who can distill complex issues and processes into something entirely more manageable. Nick does this well as a writer, certainly. But his talents apply more broadly to business as well. He has a real talent for seeing through the clutter, and recognizing what works and what doesn’t work when marketing online." Ann Handley, Chief Content Officer, MarketingProfs
"Nick Usborne is one of our most popular speakers at Search Engine Strategies, and I consistently get positive feedback about his presentations." Danny Sullivan, SearchEngineLand
Today he divides his time between online copywriting, teaching, consulting – and enjoying life.
He lives in Montreal, Quebec, Canada.