What Non-Designer Entrepreneurs Need To Know About Color Trends
Any graphic artist will tell you that trends are important for commercial success. Commercial success is critical for an artist to stay in business. Artist + Designer Entrepreneurs make trends + implement them into clients branding that attract new customers for the artist’s client. A trend that all non-designer entrepreneurs can utilize are color trends. Commercial Artists + Graphic Designers use standardized colors that are widely recognized in the industry. The Pantone Color Matching System is a design industry standard. By standardizing colors, Artists + Designers can count on different manufacturers in different locations to refer to the exact same colors in the Pantone color matching system. Color influences our choices.
This class is for non-designer entrepreneurs who want to learn how to use color trends advantageously in their business to stay ahead of the competition.
Aerie North took her fibre arts, illustration, and art teaching career from the studio to online as a result of wanting to be home with her children. Both of Aerie's children have special needs. Her daughter was born with complex heart defects and on track for a transplant in the near future, and her son has high-functioning autism. Moving a studio presence online allowed Aerie to explore new creative modalities beneficial to online education platforms.
Aerie divides her time between creating in Toronto and being inspired at her off-the-grid cottage in Algonquin Park, Ontario, Canada.