$10k in 10 Minutes. I've done it and I've helped others do it as well. As an example, by sponsoring a chamber of commerce luncheon I was able to give a 10 minute presentation about my company and the value I provide to my clients - my "Sponsor Presentation." Using the skills I have learned and taught to others, I was able to generate over $13,000 in referrals from people in the room immediately after the luncheon was over.
In this course, I'm going to teach you the same components and processes I've used to help others build amazing presentations that have helped them generate $10k and more from sponsor presentations at events for chambers, trade associations, and non-profits, as well as their featured presentation at referral groups such as BNI.
Welcome! The Intro gives you some guidelines and suggestions on how to best use this course, as well as helping you set the right expectations.
This article explains about the assignments, how to use them best, and when to skip them.
Your presentation is a great opportunity to generate leads and referrals. However, it can also be a huge risk... Learn how.
In this brief introduction, learn why we call these misguided beliefs the "Dirty Lies."
Sure you could spend the few precious minutes you've paid for just talking about yourself and general information about your business. But that's not what these presentations are for. Learn what you should be focusing on instead in this lecture.
Nope. Not true. At least not in the long run. In this lesson, learn the real reason people will continually pass you referrals on a consistent basis.
This Dirty Lie is responsible for 93.2% of all boredom at networking events (un-scientifically estimated, of course). Learn what the true nature of your presentation should be in this lesson.
Trust is an emotion and there are three fundamental ways that we can build it. Learn what they are and ways to incorporate them into your presentation here.
If Trust is the emotional side, Credibility is the Rational and Logical side. In this lesson, learn 3 different ways you can quickly build credibility with your audience so they not only feel good about doing business with you, they believe you can deliver results as well.
Trust and Credibility are absolutely vital to this process, but it's often not enough. They would "like" to refer themselves and others to you, but if you don't empower your audience, they're not likely to do so. How do you give them the confidence and clarity necessary? Learn that in this lesson.
Before you start laying out your presentation, you have to be crystal clear on this...
Sure, you could be just another item on the agenda, or you could build up anticipation in your audience so that they eagerly want to hear what you have to say even before you begin the presentation. That's what a tantalizing teaser is all about.
Here I'll walk you through a teaser I developed with one of my clients that was hot (literally!), involving a trash can fire in a hotel ballroom.
People do business with people. Your bio can be just another waste of precious time, or it can set you up as a personal, trustworthy, and credible human being that people should listen to. Learn strategies on how to maximize that effect for your presentation here.
It's the most common question asked at a networking event, and likely the first question on the minds of your audience. Sadly, most people answer this all wrong. The most common answer is even grammatically inconsistent with the question! This key component will be useful outside of your presentation, and we'll give special focus to how to structure your answer in a way that people can firmly grasp what you do, and be eager to hear how you do it.
If you haven't watched Simon Sineck's Ted Talk, "How Great Leaders Inspire Action," you should (link is in the resources). He explains why it is so important to explain our, "Why." Unfortunately, most people do this in an completely selfish, uninspiring way. In this lesson, you'll learn a simple way to communicate your "Why" in a way that people can relate to, be inspired by, and want to be a part of.
Yes, of course you're special! And your business is, too. However, your audience doesn't really know how. We need to spend some time explaining it to them. In this lesson, you'll learn the two distinctly different ways to differentiate yourself, and key questions you have to be able to answer to make each one matter to your audience.
No one wants to listen to someone brag on and on about how great they are. But we do need to understand the value you bring to your customers and clients if we're going to do business with you or refer you to our network. Here's how to do that without sounding like a big-headed egomaniac.
Every good presentation needs a solid Call to Action, but there's a right way and wrong way to do this, especially in this context.
There is one thing that we should get our audience to primarily focus on, and it's not your slide deck.
Yeah. You heard me. It's not working for you.
There is one thing that is actually more boring than reading your presentation off of a script. Learn what it is, how to avoid it, and what to do instead.
You end up looking good, too! In this lesson, you'll lean a couple of different ways you can Edify the Audience, and become a more likeable presenter in the process.
You want your audience to have a "felt need" to listen to you. Just like when you "have to" watch the next episode after a cliffhanger ending of your favorite Netflix series. This is how you can do it in your presentation... without all the drama.
I'll walk you through the slide deck of the presentation I gave to a small group at my local chamber that generated over $13,000 in referrals. This is a dissection, rather than a "presentation." I'll point out how I overcame the dirty lies, and used the key components and points of polish. I'll explain why I used the components in the way I did, and also point out some mistakes and things I would do differently.
You likely won't have time after your presentation to handle all of the opportunities. You need to follow up while the interest is high. Here are some ideas on what to do and what not to do to maximize your High ROI.
Congratulations! You're Awesome! Here are some final thoughts and one more thing to do before you go deliver your amazing, high-ROI presentation.
"While we may not be aware of it, while we can’t always see it happening, and while it may only affect the small area of the planet around us, our businesses are part of making the world a better place." -Will
A farmer by birth, a scientist by training, and a teacher by trade, for well over 25 years Will has been involved in production, processing, delivery and distribution, sales, marketing, employee management, and laboratory-based research and development.
Today, Will teaches owners and executives how to systematically grow their businesses with a focus on increasing revenue and cutting the cost of sales. With his team, he does this by aligning their branding, marketing, and sales processes into coherent business development strategies, designs and implements training and development programs customized for their unique businesses, and provides ongoing support for execution of the strategies and training he puts into place.
Over the last 15 years, Will has presented to audiences of 10,000+, coached national champion presenters, founded and built one of the largest High-Tech Career and Technical Education Programs of its kind in the nation - increasing its enrollment 2500% in 5 years (20 to 520), became one of the youngest Regional Teachers of the Year in the 4th largest school district in the US, and developed and facilitated training for executives from South Florida's billion-dollar companies.
His clients often see between a 25-80% increase in sales conversion and revenue.