10 Minute Presentations That Give a High ROI
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10 Minute Presentations That Give a High ROI

Build an Amazing Sponsor Presentation for Quality Referrals and Lead Generation
5.0 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
32 students enrolled
Created by Will Dukes
Last updated 7/2017
English
Current price: $37 Original price: $150 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Deliver a 10 minute (or less) presentation that generates leads and referrals
  • Create a personal, human connection with your target audience
  • Demonstrate added value in the way you differentiate yourself and your company from your competition
  • Communicate your brand message in a way your audience naturally buys into
  • Paint clear pictures of ideal referrals in the minds of your audience
  • Enroll your audience in your mission and motivate them to pass you leads and referrals
  • Avoid common mistakes and bad advice when planning the presentation
  • Captivate your audience's attention from the beginning and hold it throughout your presentation
  • Followup and continue engagement and conversion after the presentation
View Curriculum
Requirements
  • Be clear on two things: 1) What's your product/service, and 2) Who's your customer/client.
  • Be a member of a Chamber of Commerce, Referral Group (e.g. BNI), Trade Association, or other networking group where you have the opportunity to speak to audience about your business, either as a sponsor or featured presenter.
  • You don't have to be a polished public speaker, but this isn't a course on getting over stage fright. You should be generally OK speaking to a group.
Description

$10k in 10 Minutes.  I've done it and I've helped others do it as well.  As an example, by sponsoring a chamber of commerce luncheon I was able to give a 10 minute presentation about my company and the value I provide to my clients - my "Sponsor Presentation."  Using the skills I have learned and taught to others, I was able to generate over $13,000 in referrals from people in the room immediately after the luncheon was over.  

In this course, I'm going to teach you the same components and processes I've used to help others build amazing presentations that have helped them generate $10k and more from sponsor presentations at events for chambers, trade associations, and non-profits, as well as their featured presentation at referral groups such as BNI.

Who is the target audience?
  • This course is for you if you're a business owner or it's your job to promote a business. You have the opportunity to speak to groups about your business because you sponsored an event.
  • You're part of referral or networking organizations (such as BNI or chambers of commerce) that give you these opportunities on a regular basis.
  • This course is not about general presentation skills. It is specifically about structuring a sponsor or featured presentation in a way that motivates the audience to pass you referrals, or become your customer and client themselves.
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Curriculum For This Course
27 Lectures
01:45:26
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Introduction
3 Lectures 07:08

Welcome!  The Intro gives you some guidelines and suggestions on how to best use this course, as well as helping you set the right expectations.

Preview 04:37

This article explains about the assignments, how to use them best, and when to skip them.

Don't be a GCFI
00:44

Your presentation is a great opportunity to generate leads and referrals.  However, it can also be a huge risk... Learn how.

Opportunities and Risks
01:47

Evaluate the opportunity you have for your next sponsored or featured presentation
Weigh Your Opportunity Vs. Your Risk
6 questions
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Dirty Lies About Sponsored Presentations
7 Lectures 21:26

In this brief introduction, learn why we call these misguided beliefs the "Dirty Lies."

Preview 00:46

Sure you could spend the few precious minutes you've paid for just talking about yourself and general information about your business.  But that's not what these presentations are for.  Learn what you should be focusing on instead in this lecture.

Dirty Lie #1: Your Presentation is a Great Way For People to Get to Know You
04:03

Use this activity to avoid mistakes you've seen in the past
Overcoming Dirty Lie #1
4 questions

Nope.  Not true.  At least not in the long run.  In this lesson, learn the real reason people will continually pass you referrals on a consistent basis.

Preview 02:46

Overcome Dirty Lie #2
Overcoming Dirty Lie #2
1 question

This Dirty Lie is responsible for 93.2% of all boredom at networking events (un-scientifically estimated, of course).  Learn what the true nature of your presentation should be in this lesson.

Preview 02:31

Trust is an emotion and there are three fundamental ways that we can build it.  Learn what they are and ways to incorporate them into your presentation here.

How to Build Trust
05:28

Answer these questions to help you prepare a better presentation.
Building Trust
3 questions

If Trust is the emotional side, Credibility is the Rational and Logical side.  In this lesson, learn 3 different ways you can quickly build credibility with your audience so they not only feel good about doing business with you, they believe you can deliver results as well.

How to Establish Credibility
02:35

Answer these questions to help you establish more credibility in your presentation.
Establishing Credibility
3 questions

Trust and Credibility are absolutely vital to this process, but it's often not enough.  They would "like" to refer themselves and others to you, but if you don't empower your audience, they're not likely to do so.  How do you give them the confidence and clarity necessary?  Learn that in this lesson.

How to Empower Your Audience
03:17

Answer these questions to build a better presentation.
Empowering Your Audience
3 questions
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Key Components of Key Referral Generating Sponsor Presentatinos
9 Lectures 44:40

Before you start laying out your presentation, you have to be crystal clear on this...

Key Component #1: Always the 1st Thing
02:05

Answer these quick questions to help focus on a Clear Objective for your presentation.
Develop the First Thing
3 questions

Sure, you could be just another item on the agenda, or you could build up anticipation in your audience so that they eagerly want to hear what you have to say even before you begin the presentation.  That's what a tantalizing teaser is all about.

Key Component #2: A Tantalizing Teaser
04:50

Here I'll walk you through a teaser I developed with one of my clients that was hot (literally!), involving a trash can fire in a hotel ballroom.

Another Teaser For You
02:42

Think about what you can do to build anticipation before your presentation.
Develop your Tantalizing Teaser
4 questions

People do business with people. Your bio can be just another waste of precious time, or it can set you up as a personal, trustworthy, and credible human being that people should listen to.  Learn strategies on how to maximize that effect for your presentation here.

Preview 06:12

Questions to Consider When Creating Your Bio
Build Your Bio
4 questions

It's the most common question asked at a networking event, and likely the first question on the minds of your audience. Sadly, most people answer this all wrong.  The most common answer is even grammatically inconsistent with the question! This key component will be useful outside of your presentation, and we'll give special focus to how to structure your answer in a way that people can firmly grasp what you do, and be eager to hear how you do it.

Key Component #4: An Atypical Answer to, "So, What Do You Do?"
05:14

Answer these questions to help define "What You Do" in a way that people will understand and relate to.
Defining What You Do For People
3 questions

If you haven't watched Simon Sineck's Ted Talk, "How Great Leaders Inspire Action," you should (link is in the resources). He explains why it is so important to explain our, "Why."  Unfortunately, most people do this in an completely selfish, uninspiring way.  In this lesson, you'll learn a simple way to communicate your "Why" in a way that people can relate to, be inspired by, and want to be a part of.

Key Component #5: It's Not Why You Do It
04:01

Answer these questions to help you communicate your "Why" in way that is inspiring to others.
Finding Your Inspiring Why
6 questions

Yes, of course you're special!  And your business is, too.  However, your audience doesn't really know how. We need to spend some time explaining it to them.  In this lesson, you'll learn the two distinctly different ways to differentiate yourself, and key questions you have to be able to answer to make each one matter to your audience.

Key Component #6: Are You Special?
04:56

Pick the most relevant differentiators.
Your Key Differentiators
4 questions

No one wants to listen to someone brag on and on about how great they are.  But we do need to understand the value you bring to your customers and clients if we're going to do business with you or refer you to our network. Here's how to do that without sounding like a big-headed egomaniac.

Key Component #7: How to Talk About Yourself Without Sounding Like a Big Jerk
07:38

Answer these questions to help build a compelling testimonial... about yourself.
Completing the Testimonial Story Arc
9 questions

Every good presentation needs a solid Call to Action, but there's a right way and wrong way to do this, especially in this context.

Key Component #8: How (Not) to Close
07:02

Answer these questions to develop an effective call to action.
Developing Your CTA
3 questions
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Points of Polish
5 Lectures 15:02

There is one thing that we should get our audience to primarily focus on, and it's not your slide deck.

The Real Focus of the Presentation
01:34

Take just a sec and reflect...
Quick Question on The Focus of Your Presentation
1 question

Yeah.  You heard me.  It's not working for you.

Give Up on Reading
02:01

Do this activity to create your first rough outline for your presentation
Create Your Anti-Reading Guide
1 question

There is one thing that is actually more boring than reading your presentation off of a script.  Learn what it is, how to avoid it, and what to do instead.

The Most Boring Thing You Could Actually Do in Your Presentation
04:44

What if it all goes wrong? Will you be prepared?
Become Technology Non-Reliant
2 questions

You end up looking good, too!  In this lesson, you'll lean a couple of different ways you can Edify the Audience, and become a more likeable presenter in the process.

Make Others in the Audience Look Good, and an Amazing Thing Happens...
01:54

Make your audience look good (and look good in the audience)
Edification Maximization
3 questions

You want your audience to have a "felt need" to listen to you.  Just like when you "have to" watch the next episode after a cliffhanger ending of your favorite Netflix series.  This is how you can do it in your presentation... without all the drama.

Great Introductions Open a Loop
04:49

Give people a "felt need" to listen to you.
Your Loop Opener
2 questions
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Example Presentation
1 Lecture 12:19

I'll walk you through the slide deck of the presentation I gave to a small group at my local chamber that generated over $13,000 in referrals.  This is a dissection, rather than a "presentation."  I'll point out how I overcame the dirty lies, and used the key components and points of polish.  I'll explain why I used the components in the way I did, and also point out some mistakes and things I would do differently.  

My $13k Presentation
12:19
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Wrap Up
2 Lectures 04:51

You likely won't have time after your presentation to handle all of the opportunities.  You need to follow up while the interest is high.  Here are some ideas on what to do and what not to do to maximize your High ROI.

Follow Up After Your Presentation
03:58

Don't let those opportunities get away.
Planning your followup
2 questions

Congratulations!  You're Awesome! Here are some final thoughts and one more thing to do before you go deliver your amazing, high-ROI presentation.

The Last Thing
00:53
About the Instructor
Will Dukes
5.0 Average rating
4 Reviews
32 Students
1 Course
Business Growth Strategist | Master Educator and Trainer

"While we may not be aware of it, while we can’t always see it happening, and while it may only affect the small area of the planet around us, our businesses are part of making the world a better place." -Will

A farmer by birth, a scientist by training, and a teacher by trade, for well over 25 years Will has been involved in production, processing, delivery and distribution, sales, marketing, employee management, and laboratory-based research and development.

Today, Will teaches owners and executives how to systematically grow their businesses with a focus on increasing revenue and cutting the cost of sales. With his team, he does this by aligning their branding, marketing, and sales processes into coherent business development strategies, designs and implements training and development programs customized for their unique businesses, and provides ongoing support for execution of the strategies and training he puts into place.

Over the last 15 years, Will has presented to audiences of 10,000+, coached national champion presenters, founded and built one of the largest High-Tech Career and Technical Education Programs of its kind in the nation - increasing its enrollment 2500% in 5 years (20 to 520), became one of the youngest Regional Teachers of the Year in the 4th largest school district in the US, and developed and facilitated training for executives from South Florida's billion-dollar companies.

His clients often see between a 25-80% increase in sales conversion and revenue.