The 10.10.10 Preprogram Course is intended for CEOs enrolled in the 10.10.10 program to get familiar with the technologies and information that will make them get the most out of the 10 days. This program consists of 10 sections, and is meant to provide a brief overview of each area as well as materials for further reading and the 10.10.10 "take" on each area.
This program will also be used by Ninjas, Validators, and 10.10.10 Leads to help familiarize them with the various course areas.
Students already deeply familiar with work areas may skip the sections they don't feel like they need to review, or may skip to the "10.10.10 view" in each area.
Initially, some areas will be references to further reading, while others include video and deeper course content. This course will evolve over time, with more material being released frequently.
Questions you should be able to answer (or better understand) after taking this segment of the pre-program course:
If this is your first introduction to lean startup, please start with this blog:
Follow this up with the following article:
The following video will give more depth:
For more depth on the ideas and techniques, we recommend the following free resources:
When you are done, we hope you can answer the following questions:
Ideas vs Problems offers a different perspective on an old debate, urging entrepreneurs to begin not with an idea but a problem for which a market-based solution can be discovered, found, built or developed.
Don't be a Lemming contrasts the "follow the herd" mentality of some investors and some entrepreneurs with the problem-first approach taken by 10.10.10's Prospective CEOs.
This provides an introduction as to why science & technology advancements are relevant, and presents a macro-view of sample trends.
Ken Fricklas has cofounded many startups and is an experienced trainer and teacher, with over 25 years of entrepreneurial experience. He can be frequently found teaching lean startup techniques at Colorado area accelerators and incubators. He has spoken at dozens of conferences, coauthored 7 books, and occasionally does improv comedy and voice over work.
Ken believes that entrepreneurial answers to wicked problems will bring the only sustainable path to solving the world's biggest issues, and public/private partnerships are necessary to create lasting change.
Tom Higley, a Denver/Boulder based entrepreneur, startup founder and mentor, is Founder and CEO of 10.10.10, a program that begins with 10 wicked problems and 10 prospective CEOs from throughout the United States. The program brings these exceptional entrepreneurs together for 10 days to create marketable solutions and new high-growth companies.
10.10.10’s inaugural program, focused on Health, took place February 16-26, 2015 in Denver CO to substantial acclaim. It's second 10.10.10 Health program is scheduled June 20-30, 2016 in Denver. Future programs may also be in different verticals (water, energy, food, learning, infrastructure or waste) and in other startup communities.
Tom has founded and run six tech startups, including Service Metrics (acquired by Exodus Communications for $280 million) and StillSecure acquired in 2013. In the course of his career as entrepreneur, he has raised more than $40 million and returned more than $1 billion to investors.
As mentor to hundreds of entrepreneurs and an investor in more than 25 startups, Tom saw the need for a program that focused on the needs and capabilities of serial entrepreneurs. He serves on the Board of Directors of Kula and Prime Health.
Tom graduated from the University of Michigan and Harvard Law School.
I'm an Experience Design professional in Denver, CO where I lead innovation, strategy, and design projects and teams. I work with leaders and teams to help educate and encourage human-centered mindsets within organizations.
Currently I'm working with organizations to bring sustainable change in the area of Design Culture. Organizations find they're needing help with integrating design principles and practices into their processes. I coach leaders on how to lead and to facilitate design teams in effective collaboration and design process.
I also serve as a Professor at the University of Denver where I teach graduate and executive courses focused on design thinking, user-centered design, and customer experience.
Additionally, I'm active in a regional Denver economic advisory board, regularly speak at conferences and serve as a guest lecturer.