List Building: Definitive Guide To 1000 Subscribers for 2017

Complete guide to using lead magnets and landing pages to attract, capture and convert prospects into paying clients
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  • Lectures 40
  • Length 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

Do you want to grow your mailing list?

Are you struggling to even get your first subscriber?

Then List Building: Definitive Guide To 1000 Subscribers is for you!

We'll be using inbound marketing and content marketing to attract, capture and convert prospects by offering them incredible value with lead magnets and getting them to sign up on landing pages.

I will be taking you step by step by step through the entire process, we'll even create our first lead magnet together over the course of a 2 hour challenge.

I've included everything you need to get started:

  • The theory behind lead magnets and landing pages
  • The story of how I got my first 1000 subscribers
  • The different types of landing pages you can create with REAL WORLD examples
  • An in-depth tutorial on how to create landing pages using Unbounce
  • Interviews with top experts like Oli Gardner from Unbounce
  • Cheatsheets, templates and checklists
  • You can even test your knowledge with multiple choice quizzes

By the end of this course you'll be on the road to increasing your subscriber count, connecting with more people who care about your products and services and be seen as an authority in your niche.

Sound exciting?

Then lets do it! Enrol today but clicking the "Enrol Now" button to get started...

What are the requirements?

  • This is a beginner level course, so you don't need any previous knowledge

What am I going to get from this course?

  • Grow your mailing list using lead magnets and landing pages
  • Plan and create your first lead magnet in 2 hours
  • You'll be able to create 11 different types of lead magnets
  • Create a landing page quickly and easily
  • Understand the principals of lead magnet marketing
  • Discover the 5 golden rules of lead magnet marketing
  • Learn the 5 essentials elements of a landing page
  • Write effective headlines for your lead magnets and landing pages with proven frameworks
  • Use the tools and software which industry professional are using to rapidly grow their mailing list

Who is the target audience?

  • Marekters who want to build their mailing list
  • Entrepreneurs who want to build their mailing list
  • Bloggers who want to build their mailing list
  • DO NOT take this course if you are already heavily using lead magnets, as its for beginner level

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: You can easily create a lead magnet when you follow this course step by step
The purpose of this course is to get your first 1000 subscribers
What exactly is a lead magnet?
How I got my first 1000 subscribers with lead magnets

Follow these 5 golden rules and your lead magnets will attract and convert more prospects

3 questions

Do you understand the foundation elements of a lead magnet? Lets find out...

Section 2: Discover the types of lead magnets you can create
Ebooks that take no-longer than one hour to create
A video learning series (VLS) delivered via email automation
Infographics + How to create them quickly and easily
A gear list: The essential tools, resources and stuff you've got to have!
A half hour appointment with you (Excellent for consultants)
Checklists for how to do a repetitive task
A fill-in-the-blanks cheatsheet or swipe file + amazing inspiration resource
Host a live webinar (sounds scary but its really easy)
Offer a free trail, sample or download
Create a quiz or assessment of a particular skill + tools to make them
Case studies that offer your prospects real world proven results
Section 3: Create your first lead magnet in under 2 hours by following these steps

Knowing the right questions to ask before you even start creating a lead magnet will help you focus and build targeted prospects that you can sell to.

0:10 - 0:20: Lead magnet brainstorm, shortlist and selection
0:20 - 0:35: Create the lead magnet outline using PASTOR framework
0:35 - 1:35: Create the main content for the lead magnet
1:35 - 1:45: Write and test the lead magnet headline
1:45 - 2:00: Format your lead magnet with these simple design tips
Section 4: Capturing prospect data with landing pages has never been so easy
How to create a landing page with for FREE
How to deliver a lead magnet to your subscriber with Mailchimp for FREE

Learn the essential elements that go into building a highly converting landing page with real world examples

How to write an effective landing page headline and test it before you go live
How to capture your visitors name and email address with forms
Welcome your new mailing list subscriber with these 4 emails

This one little trick added thousands of dollars to many internet marketers sales funnels and its super easy to implement - plus it could make your lead generation campaign pay for itself!

BONUS: Examples of REAL WORLD landing pages that convert like hot cakes
BONUS: OptimizePress Review
BONUS: Review
INTERVIEW: Oli Gardner, Founder of
BONUS: Review
Section 5: The advanced zone: How to squeeze extra conversions from your web traffic
Use a welcome mat to capture first time visitors with you signature lead magnet
Using exit intent to capture visitors before they leave your website
How to use in-content upgrades to grow your mailing list
How to use urgency and scarcity in your lead magnet marketing
PODCAST: How to write content for landing pages that convert
PODCAST: 6 Landing Pages Every Service Business Needs

Content Matrketing Editorial Planner

7 Easy to follow frameworks for writing value propositions

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Instructor Biography

Lawrence Howlett, Helping student progress their career in Digital Marketing

Want to start your career in digital marketing? Or do you need to brush up on your digital marketing skills?

Then as one of the top-performing Udemy instructors in the digital marketing category, I will guide you through what it takes to become a master of your craft.

I've been in the digital creative industry for the last 10 years, founding my agency back in 2005, and now work with brands like Days Inn Hotels and Tesco, helping client generate millions in revenue each year.

What qualifies me to teach you on Udemy?

  1. For ten years, I have owned and grown a digital web and marketing agency, know employing 8 people across the globe full time with a turnover of $650,000. I started with no experience, no clients, no email list and no idea!
  2. Over the last ten years, I have grown my clients businesses through excellent web development and digital marketing, creating millions of dollars in revenue for them. I've learnt the hard way and can now share every I know through my courses, saving you years hard learning.
  3. I've built websites for multi-million dollar companies, as well as shoe string startups, so I absolutely will be able to guide you through growing your business with digital marketing.
  4. In 2014 I decided that I wanted to teach everything I know, to really help a wider audience than local business here in the UK. That's why I've come to Udemy, the global platform for online learning. I'm really excited about getting involved in your business and you can reach out to me anytime!

What experience do I have in Digital Marketing?

  1. BA (Hons) Degree in Business Entrepreneurship from Northampton University, England
  2. Ten years of experience in web development and digital marketing
  3. Over 300 satisfied clients currently working with my company who give testimony to my proven strategies and tactics.

► Enrol in any of my courses and I personally guarantee your will grow your business in 30 days or your money back ◄

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