10 Things Authors Do to Sabotage Their Book's Success

Avoid the costly mistakes!
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Instructed by Corine La Font Marketing / Branding
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  • Lectures 24
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

Authors are authors because that's what they do best- Write! Many often request quiet and solitude in order to get the creative juices flowing and to avoid the author's grim reaper 'Writer's Block'. As a result, authors tend to shy away from anything other than writing which more often than not leads them to face some unwelcome challenges after their book is published.

This course is here to help those authors who fit the description above as well as those who are desirous of pursuing writing as a career or established authors who wish to get involved in both the writing and marketing aspects of their book. While this course does not offer detailed strategies to marketing, it does offer a basic, get off the ground start to having an appreciation for those things and activities that should be obvious but are not quite so obvious to an author and hence the reason behind the self sabotage of their book's success.

'10 Things Authors Do To Sabotage Their Book's Success' covers 10 ways authors sabotage themselves and its resulting impact on the areas of manuscript creation, publishing and marketing. This course will highlight those areas you need to pay attention to before publishing your book so you can avoid or prevent expensive mistakes.

Solutions and live examples will be provided as well as supplementary resources and links to help guide you.

This course is made up of both video, audio and text to meet the needs of all types of learners. Should you be unclear about any aspect of the course or have a burning question relevant to this course, feel free to use the discussion forum to communicate with me directly to obtain a response.

What are the requirements?

  • You will be a step ahead, if you already have a book on the market but if not, no worries, the information shared in this course will prepare you for the days ahead if writing is your passion.
  • Student will need to have an open mind and willingness to pursue the tips shared in this course and take action
  • If the word ‘marketing’ makes you freeze up, then seek the assistance of a Virtual Assistant to aid you in implementing the tips or reach out to me in the discussion forum for some hand holding, encouragement and guidance

What am I going to get from this course?

  • Avoid the costly mistakes before publishing your book
  • Be in the know of the simple things and activities that unknowingly can hinder your progress and success as an author
  • Learn successful tips and strategies from experienced and bestselling authors
  • Become more aware and conscious of the activities you implement surrounding your book(s)

Who is the target audience?

  • Persons who are desirous of writing or becoming a writer or author
  • Persons who have been writing but have faced stumbling blocks and can’t figure out why
  • Authors who dream of establishing themselves as an expert in their field or industry
  • Experienced writers who are not comfortable or competent with areas such as marketing and promotion
  • Writers and authors who seek a basic understanding of some marketing do’s and don’ts when it comes to their book’s success

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

A warm welcome to all of you, new and returning students! It's a pleasure to be your instructor in this course. As you traverse through this journey, take notes and write down your questions and feel free to post in the discussion forum so all can benefit from the responses.

Every 2nd Wednesday I will be opening up my conference calls to all my students to allow you to get your burning questions answered live! More details to be shared later in the course.


In this lecture, you will be taken on a tour of how best to navigate the course you are about to embark on.


In this lecture, you will be taken on a tour of how best to navigate Udemy's course page to make the most out of your experience.


In this audio lecture, you will learn about additional resources found on the description page that have been suggested tor you to further assist you on your journey in this course.Some resources take place live. In these cases, an announcement will be sent out to inform you of the dates and times of its occurrence.


Section 1 was pretty easy right? Nothing to it. Just some fundamental stuff to ensure you know your next steps and how to traverse this course page so your experience is nothing less than rewarding. Now, let's move on to Section 2.

Section 2: Survey says....

Which area of writing are you focused on? Fiction OR Non Fiction?

Fiction authors focus on writing that is based on fantasies and imagination. These include novels, erotica and science fiction to name a few.

Non Fiction authors write based on facts and research. They include books on how to's such as cookbooks, textbooks, careers, motivation, self esteem, relationship etc


Many of my author clients face the same or similar type of challenges. Is it the same for you? Let's find out by taking this very short survey. Your name and other details won't be requested. It is completely anonymous. This information will be used to determine the needs of students as a sample of the industry and will assist in creating courses and supplementary resources that will meet your needs.


Congratulations! You have completed section 2 of this course. You are on your way to getting into the meat of the course. Ready? Let's go!

Section 3: The Sabotagers!

Authors go through a roller coaster ride from writing to marketing their books. When the book is published and ready to launch, they may see a rise in sales and then a sudden drop, to start the process of building sales all over again. Unknowingly, authors sabotage the success of their books by their own actions. Here are the top 10 sabotagers. The audio lecture prepares you for what to expect in this section. Enjoy!


Getting your book published is one thing. Letting others know that you and your book exist is another matter. This lecture will show you how important it is to get found or increase your visibility and one of the best ways to do so.


Some authors have limited knowledge outside of writing and that's ok. They do what they do best. However, they are not even aware that they are leaving money on the table if they don't implement this specific application.


How would you know how you are performing if not for constructive criticism and feedback? As hard as it may be to accept sometimes, it is your reaction to this feedback that will determine your success.


First impressions count and are lasting. The same concept applies to your book cover. It would be interesting to hear what appeals to you when selecting a book off the shelf or even online. Leave your comments on the discussion forum and let's engage in a discussion on this topic.


This is one area that is ignored by Authors mainly because they don't know how to or they don't want to as it takes up too much time. Once you have made a decision to become an author and would like to realize success, you have to put in the time and effort to see the results and most of all to get noticed. Maybe, just maybe you may be picked up for a publishing contract by a publishing house!

Wouldn't that be awesome?


Mainly targeted to non fiction authors, this sabotager is one that needs special attention by the experts in its field. A costly but worthwhile venture if you consider your work valuable and you want to attract the right audience who would be more than willing to pay for your book.


In this lecture you will learn how some authors hold back on investing in one of the most critical areas that creates one of the more serious sabotagers that not only affect their sales but also their credibility.


In any area of writing or even business, you need to know your target audience or else you will find yourself trying to reach out to the entire ocean and not catching any fish.


In the same way you need to identify your target audience and know who will be interested in your book and what you have to share; just as important is speaking their language. While this does not rule out the type of language such as Spanish or French, what is being referred to here is the special lingo, ways of communication, likes and dislikes of that particular audience that will attract them to your book. In other words, do you have something of value that you can offer your audience?


With everything you do, you need a plan. At least if you want to have some amount of control over the results or at best to be able to track your results over a period of time. Planning is essential when it comes to the marketing of your book but more so prior to the marketing of your book is the idea that you conceived to write your book. The marketing actually begins there NOT when the book is published!!! TAKE NOTE!

So in this lecture, I hope I get you to see that implementing some strategies such as sharing your idea for your book by way of a sample of your writing either via your website, blog and social media will significantly help you to avoid costly mistakes down the road as you can get an idea of your potential readers and buyers who will not hesitate to give you feedback and reviews. This too will be helpful as you can craft your book to suit that target audience.You will also know up front if the idea is a good one or not to move forward with so you don't waste your time.

Don't be afraid to share your ideas, thoughts and samples of your work. Yes, others may grab it and attempt to do something but remember you put it out there first and only you know what you want to say and how. Go with positive thoughts that people are good and they have to prove to you otherwise :)

So don't let FEAR hold you back!

The plan in the resources area will help you to be guided like a roadmap. Use it and customize to suit your needs. Feel free to comment on its usefulness and I would be happy to respond.


This audio lecture focuses on how the 10 sabotagers can impact the 3 main areas of the publishing process namely manuscript creation, publishing and marketing. It also works in reverse; that is, you will clearly see which sabotager needs special attention in order to avoid the challenges you may be facing with one or a combination of the 3 areas in the publishing process.

It is recommended to download the powerpoint slides while listening to the lecture.


You have finally arrived at the end of Section 3. Big congrats to you! You have consumed a lot of information in a short space of time, so just soak it all in and know that you can go over anyone of these lectures as many times as you need to to ensure you don't fall by the wayside and get back into bad habits.

I hope you were able to learn at least one more thing that you didn't know before or another way of doing something that you didn't think of. If that is so, wasn't it worth it?

3 questions

Test your knowledge!

Section 4: Course wrap up!

It was my pleasure to serve you as an instructor for this course. I hope you have received value and would love to have your feedback and comments. Should you have recommendations to improve this course, I welcome them wholeheartedly.Thanks for being a wonderful student and I look forward to seeing you in my other courses!


This is just one of the many courses I offer on Udemy. Feel free to check out the other courses listed in the text lecture, many of which I am sure will be able to add value to your writing and marketing success.


Your next step is simple - take action, take action, take action!

No more procrastinating, no more falling into the same traps and no more repeating the same mistakes. Now that you have learned what has been holding back your books' success, it's time to take charge and do something about it. Follow the guide given to you in the resources page and let's get you moving from a negative to a positive position!

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Instructor Biography

Corine La Font, Self Publishing, Online Marketing and Business Coach

I am a Certified Self Publishing, Online Marketing and Virtual Business Coach. In essence, what that means is that I work specifically with authors, coaches, speakers and businesses. I help my clientele coordinate and execute successful digital publishing and online marketing events, promotions and campaigns.I am also an Author, Coach, Speaker, Radio Host and Columnist for the Jamaica Gleaner 'Pointers on Publishing'

I have been featured on TV and Radio and won an Award in the 2013 Small Business Book Awards (Ohio, USA).

Corine La Font

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