How to Get Free Publicity for Your Small Business

Learn how to get thousands of dollars of publicity for yourself and your business, at absolutely NO COST to you!
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1,005 students enrolled
$30
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  • Lectures 12
  • Contents Video: 30 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Being smart with your marketing ensures the success of your business by attracting more customers, and keeping them coming back.

In this course you will learn how to;

  • Target the preferred writers/reporters for your business
  • Utilize social media for your free PR
  • Choose carefully exactly what you want to showcase
  • Which social media vehicles work best for attracting relevant media coverage
  • Which tools bring the media to you
  • Scope out which writers/reporters are most likely to write about your business

...and much more.

The 'How to Get Free Publicity for Your Small Business' course is a basic introduction to the 10 steps to getting valuable media attention for your business without forking out a ton of cash. It is structured as a video presentation.

What are the requirements?

  • Students should have a basic knowledge of the various social media tools before starting this course

What am I going to get from this course?

  • Attract media to their business
  • Know which media vehicles work for their businesses

What is the target audience?

  • Business owners who want media attention for their business, but don't want to shell out a ton of cash to get it
  • Beginner press and media seekers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome!
01:09

Learn what is possible with regard to free publicity for your small business

02:17

In this lecture, you will learn how to go about finding and managing media contacts for your business.

01:13

Getting free publicity for your business is all about the approach. The right approach will get you more media. But you must lose the fear.

02:20

Learn what happens when you are open about the possibilities for getting tons of free media for your business. Ask and you shall receive.

Peep the Press
Preview
00:58
00:50

Learn which social media vehicles are right for your business.

00:25

Your business doesn't need to utilize every social media platform to get media attention. This lecture pinpoints which are likely best for your business.

02:11

How does the public, and more to the point, the media see your business? Do you have all the right pieces in place? Are you easy to find? Learn to polish your online persona in this lecture.

03:28

Now that you know which tools you should be using, here's how you should be using them...

10:03

These are the two best tools if you want to get free publicity for your small business, regardless of what else you're using.

01:27

How do you access the various publications and their writers online? Here's how...

04:03

Going over the steps of getting free publicity for your small business one more time.

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Instructor Biography

Debbie Burgin, Marketing & Media

Debbie Burgin specializes in presentation and media coaching, and creating marketing strategies for small businesses, authors and successful entrepreneurs whose work has passion and heart. She has worked with business owners of many sizes, as well as award winning television producers, and directors. Debbie and her business(es) have been featured or quoted on TV and in various magazines including HELLO, Woman's Day, Ebony Magazine, The Huffington Post and more. She is also a regular contributor to The Huffington Post.

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