How to Get Free Publicity for Your Small Business
3.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Get Free Publicity for Your Small Business

Learn how to get thousands of dollars of publicity for yourself and your business, at absolutely NO COST to you!
3.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,004 students enrolled
Created by Debbie Burgin
Last updated 4/2015
English
Current price: $10 Original price: $30 Discount: 67% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 30 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Attract media to their business
  • Know which media vehicles work for their businesses
View Curriculum
Requirements
  • Students should have a basic knowledge of the various social media tools before starting this course
Description

Being smart with your marketing ensures the success of your business by attracting more customers, and keeping them coming back.

In this course you will learn how to;

  • Target the preferred writers/reporters for your business
  • Utilize social media for your free PR
  • Choose carefully exactly what you want to showcase
  • Which social media vehicles work best for attracting relevant media coverage
  • Which tools bring the media to you
  • Scope out which writers/reporters are most likely to write about your business

...and much more.

The 'How to Get Free Publicity for Your Small Business' course is a basic introduction to the 10 steps to getting valuable media attention for your business without forking out a ton of cash. It is structured as a video presentation.

Who is the target audience?
  • Business owners who want media attention for their business, but don't want to shell out a ton of cash to get it
  • Beginner press and media seekers
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 30:24
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Welcome!
12 Lectures 30:24

Learn what is possible with regard to free publicity for your small business

Preview 01:09

In this lecture, you will learn how to go about finding and managing media contacts for your business.

Preview 02:17

Getting free publicity for your business is all about the approach. The right approach will get you more media. But you must lose the fear.

Preview 01:13

Learn what happens when you are open about the possibilities for getting tons of free media for your business. Ask and you shall receive.

Preview 02:20


Learn which social media vehicles are right for your business.

Preview 00:50

Your business doesn't need to utilize every social media platform to get media attention. This lecture pinpoints which are likely best for your business.

Preview 00:25

How does the public, and more to the point, the media see your business? Do you have all the right pieces in place? Are you easy to find? Learn to polish your online persona in this lecture.

Preview 02:11

Now that you know which tools you should be using, here's how you should be using them...

Implementing the Tools
03:28

These are the two best tools if you want to get free publicity for your small business, regardless of what else you're using.

The RIGHT Tools
10:03

How do you access the various publications and their writers online? Here's how...

Stalk your Favorites
01:27

Going over the steps of getting free publicity for your small business one more time.

Wrapping it up
04:03
About the Instructor
Debbie Burgin
3.5 Average rating
4 Reviews
1,004 Students
1 Course
Marketing & Media

Debbie Burgin specializes in presentation and media coaching, and creating marketing strategies for small businesses, authors and successful entrepreneurs whose work has passion and heart. She has worked with business owners of many sizes, as well as award winning television producers, and directors. Debbie and her business(es) have been featured or quoted on TV and in various magazines including HELLO, Woman's Day, Ebony Magazine, The Huffington Post and more. She is also a regular contributor to The Huffington Post.