Dr. David Travis is the Managing Director of Userfocus, an independent consultancy specialising in user experience. He has worked in the fields of human factors, usability and user experience since 1989. David helps both large firms and start ups connect with their customers and bring business ideas to market.
David holds a BSc and a PhD in Psychology and he is a Chartered Psychologist. His professional affiliations include membership of the British Psychological Society, the Experimental Psychology Society, the Information Architecture Institute and the User Experience Professionals Association. He has published two books on usability and over 30 scientific papers and has led seminars and tutorials at international symposia.
Between 1983 and 1988, David carried out research in psychology at the universities of Cambridge, London, York and New York. Since 1988 he has worked as a user experience consultant, first as an internal consultant at BT Laboratories and later (since 1995) as an external consultant.
Boost your job prospects in user experience by taking this practical, content-rich, hands-on training course.
Thousands of UX designers have successfully completed this course, and as a result are out there creating great user experiences every day. You can do it, too.
Not only will you discover the steps needed to design easy-to-use web sites, you’ll also get the chance to try them out on a design problem you’re working on right now.
As we go through the course, you’ll download worksheets, try out sample exercises, take quizzes and view demonstrations of UX methods that you can then apply to your design problem. Since we cover the full design lifecycle, this means that at the end of the course you’ll:
Thousands of delegates throughout the world have attended the classroom-based version of this course, but this is the first time it’s been available online. And this isn’t just a video of the course lectures. All of the content has been re-written for online delivery and the video lectures have been specially shot for the Udemy platform.
- All of the video lectures, eBooks and worksheets are download-enabled. If you have a slow internet connection, or want to take this course with you on your laptop, smartphone or other portable device, sign up and download all the videos and other course materials now.
- Every lecture has been fully transcribed as a Microsoft Word document. This is useful if English isn’t your native language or if you just want a readable and searchable version of the course.
- During the course, you can network with fellow students, ask questions and submit assignments for peer review in our thriving Facebook group.
- On completion of the training, you will receive a certificate of completion and be eligible for free, e-mail-based, follow-up training.
Is it for you? Read on to find out…
Are you looking for a job in UX? According to a recent report, "UX designer" and "UI designer" are two of the ten fastest growing job titles in the last 5 years — and this course will help you get a job in the field. Want proof? After taking this course, George Atherton went for a job interview with Microsoft’s UX team. He wrote to say that “the course gave me enough background to speak with confidence during the interview about the UX design process, and being able to say that I’d completed a UX certification course gave me some mileage despite having little prior experience.” The great news is that he landed the job. So if your goal is to get a job in UX, take this course first.
Are you developing a web site and need to create a great user experience? After taking this course, Tyler Dylan Brown wrote, “This brought my entire Agile development team up to speed on how to integrate customer development/feedback into a user centered design process. MUST HAVE for engineers.”
Are you looking for tips and tricks to design better user interfaces? After taking this course, Clasesdeguitarra wrote: "Of all the courses I´ve taken here, yours was the one that really got things going for me. I managed to get the bounce rate of my web site from 75% to 30% just by following some simple things I learned from you."
Are you a web designer or developer looking to expand your skill set to include user experience? After taking this course, Alan Hurt wrote, “I took this course as a web application developer looking to learn some UX basics in an effort to bring in more User Experience design aspects to my work environment, and I have to say the course exceeded my expectations with what I learned. Each lesson teaches you something useful and the exercises actually make you think about what you are learning.”
Are you looking to pass HFI’s CUA exam? After taking this course, Anne Adrian Hondema wrote, "This morning I took HFI's CUA-exam and I am glad to inform you that I passed! Your courses on Udemy have proven to be a good alternative for the (much more expensive) courses of HFI and I thank you for that. Okay, I did a lot of reading apart from your courses, but the general 'red route' through usability-land was very useful and provided the 'hooks' I needed to do further exploration."
Are you looking to broaden your knowledge of UX or put what you know on a more formal footing? After taking this course, Matthew Magain wrote, “The depth and breadth of content covered in this course is seriously impressive. All of the major UX techniques are covered in a way that anyone could take this advice and apply it to their own projects or organisation. If you want to learn how to do user-centred design, this is the course to get.”
Sign up now to get lifetime access to this course. With Udemy's 30-day money-back guarantee, it's risk-free.
Imagine you work for a company developing a new user interface for a home entertainment system.
You’re going to visit a customer to see how the existing system is used.
After you’ve watched the video, list 10 things you learnt from observing Ozzie in context.
Note: The video includes bad language -- best not to play it loudly in your office.
Great field researchers demonstrate 5 key behaviours. Let's review each of those behaviours in turn.
A common design mistake is to assume the design should always be made as flexible as possible. Flexibility has costs in terms of decreased efficiency, added complexity, increased time, and money for development. A focus on users tasks can help us enormously.
How does your company measure the success of its products and services? Are product teams judged on how easy their products are to use or on how fast the products are completed? You might not think that user experience can be measured, but it can. Here's how.
This lecture shows a screencast of an online card sort in progress, so you can see how it works.
Note: these links were only added in July 2013 so it will be a while before there is a lot of data to compare.
Paper prototyping is one of the best methods we have of rapidly mocking up and testing our design idea with users. In this lecture, I explain what paper prototyping is (and what it isn't).
In collaboration with Rolf Molich, Jakob Nielsen created 10 principles or "heuristics" you can use to evaluate your interface. Here we review the first five heuristics.
How can we get away with just 5 users in a usability test? The answer is because we focus on behaviour rather than opinion but this has important consequences for how we run a usability test.
In this lecture, we review the three main phases in a usability test and show you how to moderate your own usability test.
Testing a paper prototype is different to testing a live web site. How can you make the test interactive when using paper? This lecture explains how.
This is a recording of the Q&A webinar held on 26th June 2013.
Websites I mentioned during the broadcast:
- For all things related to analysing UX data: http://measuringusability.com
- For a list of conferences on UX: http://lanyrd.com/topics/user-experience/
- UX forums: http://ux.stackexchange.com/questions and http://www.quora.com/User-Experience
Some of the tools I mentioned during the broadcast:
- OptimalSort and Treejack: http://www.optimalworkshop.com/
- Verify: http://verifyapp.com
- Loop11: http://www.loop11.com/
- And for a longer list of similar tools, see: http://remoteresear.ch/tools/
Questions covered on this Q&A
Careers in UX
I am studying human computer interaction, interface design and usability. I don't have experience in computer field as I am changing profession. I am very passionate about what I study and I use all my free time to study among with school and work. How can I approach an employer and convince them with my CV without having experience?
Having completed your course and some other study I feel ready to dive into UX and User Testing work, so what's the next step? The usual problem arises I get a job with out experience, can't get experience without a job. Any suggestions on who to approach this.
Is the HFI-CUA exam worth it, meaning is it credible enough to consider paying for? Are there alternatives to this certificate? Credibility as a UX professional - how do I best boost it?
I'm in a small company, and we are a very small UX team (2 people) with limited capacity. Sometimes I feel like we are working on the wrong things — like discussions with developers, where we have to fight for our solutions because developers say the ideas are too complex to implement. At the same time, we are not always 100% sure if our solution is the best solution because we can only roughly test our solution in advance, due to budget and timeline. If for any reason our solution needs to be changed afterwards, the discussions with development sometimes get nasty because we're proven wrong. I'm always saying that usability design is an agile discipline, too. Just like our development is agile (SCRUM). But I feel like I'm talking to a wall. Developers tend to protect their area from outside influence like UX designers.
So here are some questions to that:
Which of your methods apply best to designers who have to work within the confines of existing software templates and standards of a large enterprise system? The company I work for has software that is so vast that radical design changes are difficult.
I'm in a small software company with a small UX team (2 people). I'm also member of an innovation project team where we are exploring new ideas and new concepts all around our business sector. The team has members from different disciplines like sales, development, support, marketing, product management, UX & Design, board members, etc. My part in the team is the UX discipline. I'd like to do a quick briefing from time to time where I introduce the core principles of UX to all team members. What would be your key topics or most valuable lessons on UX to an innovation project team?
The line that define UX and strategy in the online world is getting blurred leaving the two professional roles collaborate close to each other in different projects. How a UX designer can close the gap and learn more about strategy to be recognise as trustable figure in the business?
How do I…?
Could you explain how to go from a group of tasks to creating a task flow through task analysis? I have trouble understanding and isolating the user objects and actions, etc.
How do you elicit user goals during interviews / contextual inquiries? Are there specific types of questions we can ask, or are they inferred from understanding their tasks?
I'd like to know a bit more about how to prepare Card Sorting with the client/boss, a few project owners are interested in helping with it however they don't understand how it works. So, should we do a test run while creating tasks/cards or just "play" with the ones I prepare?
PS: I think it's not on the scope of the course but I'd like to know more about how to charge/assess quotes.
What do you think about Social Product Development as a new way working with users? How should we change the workflow for making user research?
It would be useful to get more information about IA, card sorting, red routes and UX & Agile:
In this Q&A I answer the following questions.
What happens when a business’s goals are not in alignment with users' needs? For example, what if your field research with users suggests you should work on something different to what the business is asking for.
Tommy Nguyen Duc
1. In Asian countries (like Vietnam and China), there are many IT outsourcing companies that deal with software development and testing. But the users of these systems are often based abroad. How can UXers work effectively in an Asian-based product team when their users are in another country (US, EU)?
2. How do you make UX profitable? How should you sell UX?
Good, Fast, Cheap - pick any two? What CANNOT be compromised if something has to give?
(On a separate note, I noticed a lot of typos in the video closed captioning. I rely on it because of office noises, accents, audio quality etc. )
After taking yours and others' classes on user experience and usability, I feel still quite unsure (in practice) whether I am asking the right questions when forming the tasks for the users to perform. For example, I just performed a usability test on the navigational experience (i.e. finding the particular courses they were interested in) for an online educational website (similar to Lynda.com, but focused on a particular industry). While the tasks were good and we found out a lot of user pain points and even things we didn't know we didn't know...still, I can think of so many other tasks I could have asked for. I want to know how you prioritize your usability test tasks: how do you decide which tasks to ask users to carry out?
What's your take on the future of the lone "UX Researcher"? Seems like I'm seeing more and more "UX Designer" jobs out there that require the research but they also seem to need significant design & programming skills.
What are the UX design differences when designing a website that aims to make money versus other types of web site, such as crowdsourcing sites, and social entrepreneurship?
How do you use to get people to participate in UX activities and give you personal information ?
We are setting up a new e-commerce venture with fairly ambitious goals, backed by a large company. What I'm trying to understand is where should the User Experience Designer / Officer sit in the organization structure?
What is the best practice? What are the trends?
Is this treated as a separate function where the team reports to the CEO or is this treated as a subset of Product Management reporting to the Product Management Head? Where is the industry trending? Does it depend on stage of the business.
What, if resources are NOT a constraint and we are not bootstrapping, but simply want to build an outstanding product for our users?
Lorena Leticia Garcia Arrache
1.- How should the UX/Designer/researcher role fit on tech projects?
2.- How should the software development process/workflow look? What are the UX/Designer responsibilities on software development projects?
3.- What areas of knowledge do you think I should look at or study to enrich myself (my professional background is in Graphic Design). Are there any specialized courses or seminars you could recommend about specific techniques, theories, methodologies, etc? Are there specialized publications to find out about the UX Design state of the art?
4.- As a UX Designer should I stop doing graphic design activities (implementing graphics and UI elements)? As a graphic designer I have been focused on creating visual elements but I really want to become a UX Designer.
5.- What is the difference between a UX Designer, a UI Designer and an interaction designer?
6.- Are there institutions doing formal research on UX Design?
7.- Is there a kind of UX Designer international certification?
8.- Can you provide a list of some companies successfully selling “UX Design" to other companies, organizations or individuals?
9.- How important is the UX Designer role for software companies? Is there a study about this? Are there many software companies that consider the UX Designer role?
10.- How can I "sell" the idea or importance of UX Design to my boss, my customer, the stakeholders?? How can I encourage investment in UX Design?
As a UX practitioner with a Master's in Human Factors, this course was a great refresher to keep me up to date on my skillset. David Travis is great at commenting on your exercises and giving you constructive feedback as you go through the course. I will definitely look into taking his other courses in the future! Thank you!
Dr. Travis does an excellent job of laying out the framework for UX design. I was impressed with the simplicity and ease of understanding key concepts and I feel like i definitely got my money's worth. One thing that Dr. Travis is particularly good at is staying engaged in the course. He actually responds to your questions! I'm finding that with other courses on Udemy there are varying levels of instructor involvement. Rest assured that when you have a question, it will be answered in a timely and concise manner. If you're going to take just one course on usability and UX design this should be in your arsenal. Take it. You won't be disappointed.
I am new to the study of User Experience. Although I am not new to the concept, I was new to terminology and application. This course does an amazing job of taking one through steps of User Experience with much detail. I both felt like I got a beginner's introduction but also the level of detail gave the course a level of depth that I was not necessarily expecting. I would highly recommend this course.
Very complete and concise explanation about UX design and UX research methods, processes and artifacts. Lots of practical examples that make easy to understand concepts, approaches and techniques. Excellent pedagogical ways to present models making them easy to remember and to understand. Dr. Travis provided quick and precise feedback to questions I posted while going forward in my training. Since english is not my native language it was hard for me to understand Dr. Travis's UK english accent and fast speaking sometimes. Fortunately and for my rescue CC was available in almost all the lectures :) Highly recommended course. You will really get a clear idea of what UX design, usability and user centered design are and most importantly, what you need to stay user focused.
I came into this course with little knowledge of UX and usability, and walked out with understanding of the core fundamentals of the field. Really enjoyed this course. What made it most valuable is Dr. Travis being eager to answer any questions that students have with thoughtful and thorough answers.