Michael McClure is the co-author of the Swanepoel Technology Report. He is also the Chief Executive Officer of Verified Agent, LLC, which was named a "Genius Brand" by AGBeat.com and a "Watchlist Trend " in the 2012 Swanepoel Trends Report.
Michael is the founder of Professional One Real Estate, a real estate company named "One of the Most Creative Brands of the Past Decade " and a "Beta Brokerage of the Future."
Michael is a featured blogger on Inman NEXT. He also co-founded several other blogs, including P1Fran.com and MacSavvyAgent.com, and contributes to several others, including Dale Carnegie and 500CoolThings.com.
He co-founded RaiseTheBar Radio, which focuses on increasing professionalism in real estate, as well as the Raise the Bar Facebook Group, which features nearly 2,000 of real estate's leading personalities, brokers, agents and vendors.
Michael has spoken on the topics of Twitter, Social Media, branding and professionalsim in New York, San Francisco, Chicago, Las Vegas, Portland, Seattle and Atlanta as part of Inman News Real Estate Connects New York and San Francisco, the Agent Reboot Tour, REMS, the Xplode Conference and the National Association of REALTORS® annual conference.
He is one of the highest-rated public speakers on SpeakerMix.com (#1 in Detroit, #4 in Michigan).
Michael has been mentioned and or quoted in Inman News, Inman NEXT, Smart Money Magazine, AOL Real Estate, MSN.com, the Detroit News, TechSavvyAgent.com, several Swanepoel Real Estate Trends Reports, the Swanepoel Social Media Report and numerous other places.
McClure's Twitter (where he has approximately 55,000 followers) and other Social Media efforts have been used as training examples in the educational programs of the GoodLife Team, Keller Williams, RE/MAX, Coldwell Banker and Inman News, among others.
McClure is a CPA, and worked at Price Waterhouse for 10 years before entering real estate. He received a degree in Accounting from Michigan State. He lives in Plymouth, MI.
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With "Twitter for Real Estate" Michael McClure (@ProfessionalOne) has created THE introductory Twitter course for pros in the real estate industry & beyond. The highlight for me is "Section 6 - Philosophy & Mindset," where Michael clearly demonstrates his expertise on the subject of "Why?" This course is essential for the modern real estate professional.
Michael McClure has written what is easily the most thorough and complete course on Twitter for real estate agents (or any business for that matter) that I have ever seen. Covering virtually every single topic that an agent can use, from beginning to end, this course is a 'must view' for anyone wanting to understand how Twitter can increase your business. Personally, I've been using Twitter successfully for 5 yrs for my real estate business and, frankly, I learned a TON here. Worth every cent!
"Twitter for Real Estate" is a great beginner's course - and may surprise current Twitter users with tips and tricks and strategy segments that will enhance their experience. Kudos for a professionally constructed and completed course that is sure to educate, inform and entertain. Those who have a proclivity toward social media and real estate will surely benefit from this course. Thanks for sharing your knowledge, Michael McClure! Gina Kay Landis, Realtor @ginakayRE
This is a MUST for today's REALTOR!! You need to be social and Twitter is an essential tool to execute that! This class teaches you the ins and outs!! Take it today!!
This was a very good soup to nuts tutorial on how to effectively use Twitter for your Real Estate business. I have been on Twitter for almost 2 years and I still learned a lot. Along with Twitter functionality, there are some very good "best practices" and do's and don'ts tips. I would recommend anyone in Real Estate who is all ready on or thinking about joining Twitter take this course.