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The Marketing Plan Seminar

Get the answers you need to grow your business through better marketing strategies.
2 reviews
WHAT'S INSIDE
  • Lifetime access to 22 lectures
TAUGHT BY
  • Mr. Jon Turino Marketing Strategy Consultant
    Jon Turino is a top-notch experienced Marketing Strategist, Power Networker and Information & Referral Source for Businesses in Portland, Oregon and beyond via email, telephone or G+ Hangout. His mission is to help businesses grow through better marketing strategies.

    Jon is a dynamic, high energy marketing professional with a solid track record of driving product strategy and execution. Consummate relationship builder with demonstrated ability to forge client relationships in a variety of industries. Well regarded for being a visionary leader and a clear communicator with high credibility.

    His areas of expertise include:

    •   Market Strategy Development
    •   Standards Development
    •   High-impact Relationship Building
    •   Marketing Execution
    •   Public Relations
    •   Team Building & Leadership

    Jon believes that there is no “one size fits all” marketing strategy. The right strategy must be tailored to your business — its size, purpose, products, and services — and to your customers’ wants, needs and buying habits. The right strategy is completely unique to your business. Jon can help you increase your exposure to prospective customers, hone your messages, choose your media and thus increase sales, market share and profitability.

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The Marketing Plan Seminar

Get the answers you need to grow your business through better marketing strategies.
2 reviews

This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business.  You'll learn how to spend your marketing time and effort on the things that will work for your business!

Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business. 

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    • An open mind
    • A willingness to learn
    • A desire to win
    • Over 22 lectures and 58 mins of content!
    • To help you arrive at actionable steps you can take to improve your current marketing strategies and grow your business
    • To help you spend your marketing time and effort on the things that will work for your business!
    • Entrepreneurs
    • Solopreneurs
    • Small Business Owners
    • Marketing Managers
    • Product Managers
    • Social Media Managers
    • Others looking for knowledge and insights into marketing today

CURRICULUM

  • SECTION 1:
    Introduction
  • 1
    The Marketing Plan Seminar
    01:03

    This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.

  • 2
    Title Slide - Introduction
    00:17

    Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.

  • 3
    Course Outline Slide
    01:01

     What we are going to cover.

  • 4
    Course Presentation Slides
    20 slides

    You can download a complete copy of the slides used in this presentation.  Click on "Extras" to download the pdf version.

  • SECTION 2:
    The Process Flow
  • 5
    The Process Flow
    02:29

     Marketing plan development is a process with several steps. The flow is illustrated in this lecture.

  • SECTION 3:
    Marketing Plan Elements
  • 6
    Where Is Your Marketing Plan?
    01:59

     Your marketing plan should be formal and should reside where others can interact with it.

  • 7
    Why a Plan?
    00:55

     If you fail to plan, you may be planning to fail!

  • 8
    Elements of a Marketing Plan - 1
    02:30

     Market research is critical to the success of your marketing planning and strategy development efforts.

  • 9
    Elements of a Marketing Plan - 2
    01:05

    Here we examine the correct relationship between goals, strategies and tactics.

  • 10
    Elements of a Marketing Plan - 3
    02:57

     We need to include information on our markets, develop our messages and select our delivery media.

  • SECTION 4:
    Markets, Messages and Media
  • 11
    Who Are We Trying To Reach?
    02:25

    The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.

  • 12
    What Message(s) Are We Sending?
    02:09

     With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.

    You can use the Marketing Strategy Worksheet available at no cost at http://jonturino.com/presentation-document-links/ to help develop your messaging.

  • 13
    What Media Should We Use?
    01:50

    Media selection is important because it is the delivery mechanism for our messages to our markets.

  • SECTION 5:
    Social Media Considerations
  • 14
    Social Media Considerations
    02:14

    Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.

  • 15
    Converting Leads to Customers
    02:15

    It is important to have a "call to action" associated with every message we deliver to our prospective customers.

  • SECTION 6:
    Other Elements and Tools
  • 16
    Other Elements To Consider
    02:24

    Making sure that your brand and logo are up-to-date and appropriate are important as well.

  • 17
    Other Tools In Your Arsenal
    02:02

    You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.

  • SECTION 7:
    Some Words on Networking
  • 18
    Your Networking World
    01:53

    Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.

  • 19
    Some Networking Tips
    02:39

    Here are some ways to make networking more fun and more effective.

  • SECTION 8:
    What's In It For You
  • 20
    What's In It For You
    02:06

    Your implementation of what you have learned should help you grow your business.

  • SECTION 9:
    Blatant Self-Promotion!
  • 21
    Packaging & Pricing
    01:39

    You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.

  • 22
    Let's Get You A Plan
    00:37

    Here is my contact information should you need it.

RATING

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AVERAGE RATING
NUMBER OF RATINGS
2

REVIEWS

  • Scott Frangos
    A Good Marketing Plan Primer

    This is a good general introduction with some key take-aways on constructing a marketing plan for your company. Pay attention to Jon's tips on networking. The videos are short, concise and easy to understand.

  • Helen Burbank
    Solid Overview

    Jon provides a solid overview of the factors to take into consideration when putting together a marketing plan. Nothing revolutionary, but a great refresher for those who have done it before or a great intro to anyone looking at it for the first time.

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  • Lifetime Access. No Limits!
  • Mobile Accessibility
  • Certificate of Completion