This “Strategic Marketing Plan: How to Write a Marketing Plan” course will provide you with the knowledge you need to develop a comprehensive and effective marketing plan to create new or improve your current marketing strategies and grow your business. You'll learn how to spend your marketing time and effort on the things that will work for your business!
Take this Strategic Marketing Plan course and learn how to write a marketing plan for your business.</p>
This lecture introduces and describes The Marketing Plan Seminar. Click to watch without charge.
Thank your for purchasing this course. I trust you'll find it worth the time and cost and that you'll recommend it to your friends and colleagues. Please take time to rate it, share it and provide feedback.
What we are going to cover.
You can download a complete copy of the slides used in this presentation. Click on "Extras" to download the pdf version.
Marketing plan development is a process with several steps. The flow is illustrated in this lecture.
Your marketing plan should be formal and should reside where others can interact with it.
If you fail to plan, you may be planning to fail!
Market research is critical to the success of your marketing planning and strategy development efforts.
Here we examine the correct relationship between goals, strategies and tactics.
We need to include information on our markets, develop our messages and select our delivery media.
The demographics of our target markets -- the prospects we wish to reach and convert to customers -- are a huge variable that must be segmented.
With today's short attention spans, effective messages -- clear, concise, coherent and consistent -- are critically important.
You can use the Marketing Strategy Worksheet available at no cost at http://jonturino.com/presentation-document-links/ to help develop your messaging.
Media selection is important because it is the delivery mechanism for our messages to our markets.
Facebook, Twitter, LinkedIn? Personal pages or business/fan pages? These are issues to be addressed.
It is important to have a "call to action" associated with every message we deliver to our prospective customers.
Making sure that your brand and logo are up-to-date and appropriate are important as well.
You can also use things like e-books, newsletters, trade shows and networking in your marketing strategy mix.
Networking with peers and prospects is a powerful way to promote your products or services and to build "buzz" for them.
Here are some ways to make networking more fun and more effective.
Your implementation of what you have learned should help you grow your business.
You should be able to develop your new or revised marketing plan on your own now. But if you need help, it is available.
Here is my contact information should you need it.
Jon provides a solid overview of the factors to take into consideration when putting together a marketing plan. Nothing revolutionary, but a great refresher for those who have done it before or a great intro to anyone looking at it for the first time.