The Lean Startup

Learn how to apply the method that is transforming how new products are built and launched.
  • Lectures 6
  • Video 3 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Lean Startup is a new, field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success. Learn why hundreds of companies, from financial services companies like Wealthfront to social companies like IMVU to large corporations such as Intuit, are using this revolutionary technique.

But what is Lean Startup, or more importantly, how do I implement Lean principles into my own company? Well, to answer that question, we've brought in the Godfather of Lean Startup himself, Eric Ries. Not only has he written the book on "The Lean Startup," but he has also now created THE course on Lean Startup.

Eric brought in all of the leaders in the movement to talk to you about what lean startup is and how to implement it into your company. This course is the real deal - it's the most content you'll ever get on the Lean Startup in one place. More importantly, it is curated - Eric has personally taken the most important aspects of Lean Startup and condensed it into a single course. And then he added a few dozen case studies of it by including bonus material from the definitive conferences on the subject.

What am I going to get from this course?

  • Over 6 lectures and 2.5 hours of content!
  • The basic principles of Lean Startup methodology
  • How to create a system of "innovation accounting" within your company so that everyone is building products that meets customers needs
  • The easiest and fastest ways to build minimum viable products so you can get your product launched as quickly as possible
  • Tactics for experimenting with landing pages, A/B tests, MVPs on real customers
  • What "The 3 A's" are and how to make sure all of the metrics you look at are actionable, accessible and auditable
  • and much more...


Lean Startup SXSW Promo
Section 1: The Lean Startup
Introduction to Lean Startup
Innovation Accounting for Startups (The 3 A's)
Creating Experiments to Test Hypotheses
Lean User Experience
The Art of the Pivot

Instructor Biography

Eric Ries , Author

Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.

He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at, leading efforts in agile software development and user-generated content.


Average Rating
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  5. 1 Stars
    • Andrew Londre

    I used a half off coupon and it still wasn't worth the $

    Every speaker said the same thing Every speaker was asked the same thing Not worth the money or the time. Bummer

    • Tomáš Kouba

    Good talks but for me not worth the price

    The course is discussions with Eric and 4 succesfull startupers. They tell their story end Eric asks great questions that I myself would ask in the moment. And some theory at the beginning. It game me the basics. But I think I'd rather read a book about Lean Startup and see some free videos then to buy this.

    • Jeremy Christey

    Great information and oriientation for anyone considering an online business.

    This was my first introduction to lean start up. It is an orientating and clear methodology ofmproductbdevelopment and testing that will reduce wasted time, money and effort. My new product will use this as its basis for development - so should yours... And now reading the comment below, I'll buy the book too.

    • Marking Manager

    Great "nuggets" of content but very unstructured and repetetive

    After reading the Lean Startup and following Eric's blog for a number of years I was very excited to find this course available online. So much so that once a week myself and our entire development team watched each course together and debated the information after each session. Unfortunately I found the online content nowhere near as impactful as the book. For the people that hadn't read the book, they found the content structure a bit confusing and quite repetitive, this is because of how Eric has put the content together through interviews with successful entrepreneurs telling their story which results in a large amount of repetition. I still believe there is value in the course and little nuggets of learning that pop up here and there but it most certainly not as good as I had hoped. For those of you just starting out in the Lean Startup I would recommend rather buying and reading the book. It's will cost you over $100 less and will teach you a lot more.

    • Noah Pivnick

    Good stuff, could use a quick polish

    As a long-standing practitioner of continuous process improvement and various management engineering tool sets, I'm usually wary of proselytizing methodologies. Having said that, I thought the vast majority of the Lean Startup course was sane and substantive. The video production value starts off a bit rocky, for sure, and clearly there were problems with lighting and sound capture but the message endures despite these technical hiccups and that says something about the integrity of the content. One small distraction you may want to address is the lapses in correct spelling, grammar and punctuation that appear in the presentations with increasing frequency as the course progresses. It seems like a small matter that's relatively easy to fix and it would help to mitigate some of the polish that’s lacking elsewhere. Fwiw.

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