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The Bootstrapper's Guide to the Mobile Web

The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors!
22 reviews
WHAT'S INSIDE
  • Lifetime access to 20 lectures
  • A community of 3300+ students learning together!
TAUGHT BY
  • Deltina Hay Author, publisher, developer, blogger, and professor

    Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

    Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

    For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

    Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

    Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

    Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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The Bootstrapper's Guide to the Mobile Web

The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors!
22 reviews

This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay.

Topics covered include:

  • What is the Mobile Web
  • Why you need a Mobile Website
  • Mobile Website Solutions
  • Mobile Website Issues
  • An Introduction to Mobile Apps
  • Mobile App Solutions
  • Mobile App Issues
  • Other Mobile Marketing Tactics

The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at TheBootstrappersGuide.com.

    • Internet connectivity is required.
    • Over 20 lectures and 1.5 hours of content!
    • By the end of this course you will have a good understanding of the main topics of mobile marketing.
    • This course will help you plan the best mobile website solution for your business.
    • By the end of this course you will understand the issues that should be addressed when planning a mobile website.
    • This course will help you decide whether you need a mobile app, and help you find the right mobile app solution.
    • Business owners, entrepreneurs, solopreneurs
    • Marketing and PR professionals
    • Web designers and developers
    • Social media strategists

CURRICULUM

  • SECTION 1:
    Overview of the Mobile Web
  • 1
    The Bootstrapper's Guide to the Mobile Web Book Trailer
    03:15

    This book trailer introduces you to the elements of the mobile web and demonstrates how The Bootstrapper's Guide to the Mobile Web can help you build your mobile web strategy today!

  • SECTION 2:
    Introduction to the Mobile Web
  • 2
    Introduction
    02:32

    This session introduces you to the mobile web:

    • What is the mobile web?
    • Why you need to be on the mobile web.
    • How you can get started.

  • SECTION 3:
    Mobile Websites
  • 3
    Introduction to Mobile Websites
    02:26

    In this session we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.

  • 4
    Mobile Website Solutions
    05:10

    In this session we look at various mobile website solutions:

    • Responsive Web Design
    • HTML5 Templates
    • Mobile Website Services
    • WordPress Mobile Plugins and Themes
  • 5
    Mobile Website Issues
    03:31

    In this session, we look at some special mobile website issues:

    • Mobile website subdomains
    • Mobile traffic detection and redirection
    • Search optimization issues
    • Promoting, tracking, and testing issues
  • SECTION 4:
    Mobile Applications
  • 6
    Introduction to Mobile Applications
    03:57

    In this session we look at mobile applications:

    • The mobile app marketplace
    • Native apps versus web apps
    • Whether you need a mobile app
    • Pros and cons of mobile apps
    • Planning your mobile app
  • 7
    Mobile Application Solutions
    05:05

    In this session we look at various mobile app solutions:

    • SDKs (Software Development Kits)
    • Mobile App Templates
    • Mobile App Frameworks
    • HTML5, CSS3, and JavaScript
    • HTML5 Templates
    • Mobile App Services
  • 8
    Mobile Application Issues
    02:31

    In this session, we look at some special issues around mobile apps:

    • Preparing mobile app assets
    • Redirection
    • Testing, tracking, and promotion
  • SECTION 5:
    Other Mobile Marketing Tactics
  • 9
    Other Mobile Mobile Marketing Tactics
    06:36

    In this session, we look at some other mobile marketing tactics:

    • QR codes
    • Location-based marketing
    • Mobile ad campaigns
    • Mobile-optimized landing pages
    • SMS (text)
    • Augmented reality
    • Near Field Communication (NFC)
  • SECTION 6:
    Supplemental Videos
  • 10
    Creating a Custom Domain for a Mobile Website
    07:12

    This video demonstrates how to create a subdomain or custom domain for your mobile website.

  • 11
    Detecting and Redirecting Mobile Traffic
    19:47

    This video demonstrates several methods for detecting mobile traffic to your website, and redirecting that traffic to the mobile version of your website.

  • 12
    How to Create a Website Shortcut on a Mobile Device
    03:42

    This video demonstrates how to save a shortcut to a website to the home screen of an iPhone or an Android smartphone.

  • 13
    How to Create a Mobile Optimized Landing Page
    15:01

    This video walks you through the process of creating a mobile optimized landing page using the free service, Google Sites.

  • SECTION 7:
    Worksheets for Your Mobile Strategy
  • 14
    Mobile Website Strategy Worksheet
    5 pages
  • 15
    Mobile Website Prep Worksheet
    2 pages
  • 16
    Mobile App Strategy Worksheet
    6 pages
  • 17
    Mobile App Assets Prep Worksheet
    3 pages
  • 18
    QR Code Marketing Worksheet
    2 pages
  • 19
    Location Based Marketing Worksheet
    3 pages
  • SECTION 8:
    Special Offers
  • 20
    The Bootstrapper's Guide to the Mobile Web Exclusive Offer
    1 page

    Download this PDF doc for an exclusive offer from The Bootstrapper's Guide to the Mobile Web publisher, Quill Driver Books. Get the print book for less than Amazon, and the PDF e-book for only $9.95!

    Note: You cannot link through to the deals unless you download the file...

RATING

  • 13
  • 4
  • 3
  • 0
  • 2
AVERAGE RATING
NUMBER OF RATINGS
22

REVIEWS

  • Vivek Prabhu
    Video meant to push her book

    Basically this is a web book trailer - every slide or other slide is used to push the book. The author explains few concepts - and this is definitely not worth spending your time on. The course name was the 'Bootstrapper's guide to the Mobile Web' and not sure when the 'book trailer' was added.

  • Mircea Lungu
    An informative and helpful course

    This is an informative and helpful course, in which Deltina shares with us a lot of useful information of a great help in the real mobile world.

  • Jason Marsh
    loved it

    very good

  • Shelley Giese
    Mostly a promo for the book

    This course was OK and there are some parts that are useful but mostly it is a promo to get you to buy the book. Each chapter or lecture starts the same and the final 1 1/2 to 2 minutes of each lecture was a repeat of what you will find or learn if you buy the book....this got very boring and I tended to try to skip to the end once I hit those final 5 slides or so. I am not sure if I want to buy the book yet. This course is not for web designers or developers but more for the do-it-yourselfer who wants to do their own site quick and cheap. For that purpose it is a good course and buying the book afterwards would be a no-brainer. For Web Designers/Developers - not a lot here to work with unless you want to use cloud services or mobile templates.

  • Asan Ndiaye
    Terrific Course on Mobile

    This is quite an introduction to the mobile web and mobile apps. Deltina goes over the fundamentals and emphasizes why any serious business needs to set up their mobile presence now or be left behind in the very near future. We're also introduced to the different resources and techniques available to set up one's mobile assets in a simple, clear, and straightforward teaching style. If this class is any precursor to the "The Bootstrapper's Guide to the Mobile Web", we're in for a good treat. Seriously, I watched all the videos in one sitting, so eager I was to learn what the next lesson will entail. Thanks so much for this free but excellent course on the mobile web.

  • Lifetime Access. No Limits!
  • Mobile Accessibility
  • Certificate of Completion