Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.
This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay.
Topics covered include:
The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at TheBootstrappersGuide.com.
This book trailer introduces you to the elements of the mobile web and demonstrates how The Bootstrapper's Guide to the Mobile Web can help you build your mobile web strategy today!
This session introduces you to the mobile web:
In this session we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.
In this session we look at various mobile website solutions:
In this session, we look at some special mobile website issues:
In this session we look at mobile applications:
In this session we look at various mobile app solutions:
In this session, we look at some special issues around mobile apps:
In this session, we look at some other mobile marketing tactics:
This video demonstrates how to create a subdomain or custom domain for your mobile website.
This video demonstrates several methods for detecting mobile traffic to your website, and redirecting that traffic to the mobile version of your website.
This video demonstrates how to save a shortcut to a website to the home screen of an iPhone or an Android smartphone.
This video walks you through the process of creating a mobile optimized landing page using the free service, Google Sites.
Download this PDF doc for an exclusive offer from The Bootstrapper's Guide to the Mobile Web publisher, Quill Driver Books. Get the print book for less than Amazon, and the PDF e-book for only $9.95!
Note: You cannot link through to the deals unless you download the file...
Basically this is a web book trailer - every slide or other slide is used to push the book. The author explains few concepts - and this is definitely not worth spending your time on. The course name was the 'Bootstrapper's guide to the Mobile Web' and not sure when the 'book trailer' was added.
This is an informative and helpful course, in which Deltina shares with us a lot of useful information of a great help in the real mobile world.
This course was OK and there are some parts that are useful but mostly it is a promo to get you to buy the book. Each chapter or lecture starts the same and the final 1 1/2 to 2 minutes of each lecture was a repeat of what you will find or learn if you buy the book....this got very boring and I tended to try to skip to the end once I hit those final 5 slides or so. I am not sure if I want to buy the book yet. This course is not for web designers or developers but more for the do-it-yourselfer who wants to do their own site quick and cheap. For that purpose it is a good course and buying the book afterwards would be a no-brainer. For Web Designers/Developers - not a lot here to work with unless you want to use cloud services or mobile templates.
This is quite an introduction to the mobile web and mobile apps. Deltina goes over the fundamentals and emphasizes why any serious business needs to set up their mobile presence now or be left behind in the very near future. We're also introduced to the different resources and techniques available to set up one's mobile assets in a simple, clear, and straightforward teaching style. If this class is any precursor to the "The Bootstrapper's Guide to the Mobile Web", we're in for a good treat. Seriously, I watched all the videos in one sitting, so eager I was to learn what the next lesson will entail. Thanks so much for this free but excellent course on the mobile web.