Erica Swallow is a New York City-based tech and lifestyle writer, owner of Southern Swallow Inc., and director of community at technology startup Contently. She contributes to Forbes, Mashable, and Entrepreneur, and her work has also appeared on CNN, USA Today, Business Insider, and American Express OPEN Forum, among other sites. Previously, Erica managed supported content at Mashable and before that, she helped develop and implement the social media marketing strategy for The New York Times.
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Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.
After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!
I'm a former news editor who is now in PR and I can say that every little nugget she gives about dealing with journalists in the present age is 100 percent true. A personalized pitch is way better than an email blast. She practices what she preaches when it comes to being clear and brief. The course is short and easy to understand. She has visuals that help and quizzes that reenforce the training. Thanks, Erica, for the course!
OH GOD. what's up with that cheesy beginning and ending music
This could prove the best investment I've made in my startup. Thank you Erica, I loved it. Simple and to the point. Just brilliant.
very straightforward and easy to understand
This course was clear, concise, and VERY informative!