Startup & Go - First Steps to Building a Technology Company

A Business Start Up course from world's largest accelerator on generating business ideas & launching a new tech company
37 reviews
TAUGHT BY
  • Founder Institute Globalizing Silicon Valley

    The Founder Institute is an early-stage startup accelerator and global launch network that helps entrepreneurs create meaningful and enduring technology companies. Through a part-time four month program, existing and prospective founders can launch their dream company with expert training, feedback, and support from experienced startup CEOs - while not being required to quit their day job. Our unique Graduate Liquidity Pool also enables graduates and mentors to share in the equity upside of each class, creating local, teamwork-based ecosystems where great new businesses can flourish.

    In just over three years of operation, the Founder Institute has helped launch over 650 companies across 32 cities and five continents - making us the world's largest startup accelerator. Our goal is to "Globalize Silicon Valley" by launching 1,000 meaningful and enduring technology companies per year in over 35 cities worldwide.

WHAT'S INSIDE
  • Lifetime access to 11 lectures
  • 4+ hours of high quality content
  • A community of 13800+ students learning together!
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Startup & Go - First Steps to Building a Technology Company

A Business Start Up course from world's largest accelerator on generating business ideas & launching a new tech company
37 reviews

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COURSE DESCRIPTION

About the Course:

The Founder Institute is giving you "Startup and Go" – a crash course on the initial steps to creating a meaningful and enduring technology company.

"Startup and Go" is a collection of talks from the very beginning of the Founder Institute’s startup accelerator program - which, in just 4.5 years, has launched over 1000 technology companies across 55 cities and 6 continents. Taught by some of the program’s highest-rated Mentors, this course helps you create a strong foundation for a technology startup – from a properly vetted and researched idea, to a strong initial team. We’ve also included some follow-on assignments to help you turn these lessons into immediate action. The goal? To help you come up with smart business ideas and provide you the basic business development training to finally create the business you’ve been dreaming of. Startup and Go build your dream company. This course includes three topics - Startup Ideation, Startup Research, and Startup Hiring, Firing & Co-Founders.

Lecture 1: "Startup Ideation – Ideas, Vision, and Values"

We all have many "great" ideas, but how do we best choose which one to pursue? What are the components of a good technology business idea? What is your key differentiator? What type of business will you build? How will you make money? Can you quickly articulate your idea?

Lectures:
  • Phil Libin – "So You Want to be an Entrepreneur?"
    Phil Libin is the CEO of Evernote, a web service designed to allow users to easily capture and store information, memories, and content in any environment. Phil was a founder of two other successful tech startups, is an investor and advisor in several startups, is the inventor of several issued and pending technology patents, and holds a top-secret security clearance from the Department of Defense.
Lecture 2: "Startup Research"

Almost any entrepreneur can play with some numbers and say "our market is worth billions of dollars" – but what is your actual serviceable market? Is your target market big enough? And growing fast enough? Where can you find this information, and how should you interpret it?

Lectures:

  • Jim Kaskade – "Get used to Startup Research – You Never Stop Performing It"
    Jim Kaskade has been a successful CEO of 10 years, and an expert in large data warehouse systems for another 10 years. He's recently been immersed in Cloud Computing, having built and scaled his own digital media SaaS company, serving over 10,000 SMB businesses. Currently, Jim is the GM and Chief of Cloud at SIOS Technology Corporation.
  • Joe Betts-Lacroix – "Ideas are Dangerous"
    Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs, now called UMPCs, netbooks, etc. Joe has patents pending and granted for over 80 inventions in a diversity of fields, ranging from electronic methods to user interfaces to cleantech.
  • Dan Shapiro – "Gathering Online Feedback for your Startup"
    Dan Shapiro is the founder and CEO of Sparkbuy Inc, a comparison shopping website recently acquired by Google. Previously, Shapiro was founder and CEO of Ontela, a pioneering mobile imaging company, where he was named CEO of the Year by MobileBeat. Ontela was frequently recognized including the Dow Jones Top 10 in Wireless list, receiving the CTIA award for Best Social Networking Application, and being named Breakthrough Startup of the Year by the WTIA. Ontela merged with Photobucket in December of 2009 where Shapiro now holds a seat on the Board of Directors.
Lecture 3: Startup Hiring, Firing, & Co-Founders

Your dream company requires a dream team. But how can you find and convince great talent to take a chance on your idea? Who should you hire at the garage, seed, and funded stages? What types of management structure work best for tech startups? If you raise money, how will investors be involved?

Lectures:

  • Jonathan Abrams – "Hire Based on Passion and Future Performance"
    Jonathan Abrams is the founder and CEO of Nuzzel, and Co-Founder and Managing Partner of the Founders Den. Previously Jonathan was the Founder and CEO of Socializr, Friendster, and HotLinks. Jonathan was hailed as "The Social Pioneer" by Vanity Fair in June 2008 for creating the pioneering social networking service Friendster, and was also honored as one of the world’s top young innovators by the MIT Technology Review.
  • Aaron Patzer – "Hiring – Your Biggest Differentiator"
    Aaron Patzer is both the visionary and technical mind behind Mint.com, now the leading free, online money management tool in the U.S., and purchased by Intuit for $187mm in 2009. In 2008 he was named one of CNN Money's "Money Heroes", and a World Economic Forum Tech Pioneer. In 2009, he was named to Inc Magazine's Top 30 Entrepreneurs Under 30, and Fortune's Top 40 Business Leaders Under 40.
  • Jim Franklin – "Hire on Values, Fire on Values"
    Jim is the CEO of SendGrid, the leader in email deliverability. Previously, James Franklin was the VP and General Manager of the Crystal Ball Global Business Unit and the VP for Enterprise Performance Management for Oracle Corporation. Previously Jim was the CEO of Decisioneering, Inc., CFO at Vericept Corporation and was a founder of webfamilies.com. Jim has also served as a mentor for Boulder TechStars, runs the Founder Institute Denver Chapter, and has invested in early stage startups.

So what are you waiting for? Startup and Go!


About the Founder Institute

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The Founder Institute is the world’s largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. In the Founder Institute's four-month, part-time program, promising startup entrepreneurs “learn by doing” and launch a company through structured training courses, practical business-building assignments, and expert feedback from a large network of business mentors. Plus, aspiring founders are not required to quit their day job to participate, so they can begin building a business around their ideas without putting their livelihood at risk.

For more information, visit http://fi.co.

    • Over 11 lectures and 4 hours of content!

THE UDEMY GUARANTEE

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Lifetime access
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CURRICULUM

  • SECTION 1:
    Startup Ideation - Ideas, Vision, and Values
  • 1
    Phil Libin - "So You Want to be an Entrepreneur?"
    45:38

    This talk on Startup Ideation and Vision was taken from the Founder Institute's Silicon Valley Chapter - Winter 2010.

    About the Lecturer:

    width=100
    Phil Libin – CEO of Evernote
    Phil Libin is the CEO of Evernote, a web service designed to allow users to easily capture and store information, memories, and content in any environment. Phil was a founder of two other successful tech startups, is an investor and advisor in several startups, is the inventor of several issued and pending technology patents, and holds a top-secret security clearance from the Department of Defense.



     

  • 2
    Startup Ideation - Follow Up Assignments
    Text

     

     

  • SECTION 2:
    Startup Research
  • 3
    Jim Kaskade - "Get Used to Startup Research - You Never Stop Performing It"
    23:35

    This talk on Startup Research was taken from the Founder Institute's Silicon Valley Chapter - Summer 2010.

    About the Lecturer:

    width=100

    Jim Kaskade – GM and Chief of Cloud at SIOS Technology 
    Jim Kaskade has been a successful CEO of 10 years, and an expert in large data warehouse systems for another 10 years. He's recently been immersed in Cloud Computing, having built and scaled his own digital media SaaS company, serving over 10,000 SMB businesses. Currently, Jim is the GM and Chief of Cloud at SIOS Technology Corporation


     

     

  • 4
    Joe Betts Lacroix - "Ideas are Dangerous"
    35:22

    This talk on Startup Research was taken from the Founder Institute's San Diego Chapter - Fall 2009.

    About the Lecturer:

    width=100

    Joe Betts-Lacroix – Founder of OQO
    Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs, now called UMPCs, netbooks, etc. Joe has patents pending and granted for over 80 inventions in a diversity of fields, ranging from electronic methods to user interfaces to cleantech.




    </p>
  • 5
    Dan Shapiro - "Gathering Online Feedback for your Startup"
    31:01

    This talk on Startup Research was taken from the Founder Institute's Seattle Chapter - Winter 2009.

    About the Lecturer: 

    Dan Shapiro – “Gathering Online Feedback for your Startup” 

    Dan Shapiro is the founder and CEO of Sparkbuy Inc, a comparison shopping website recently acquired by Google. Previously, Shapiro was founder and CEO of Ontela, a pioneering mobile imaging company, where he was named CEO of the Year by MobileBeat. Ontela was frequently recognized including the Dow Jones Top 10 in Wireless list, receiving the CTIA award for Best Social Networking Application, and being named Breakthrough Startup of the Year by the WTIA. Ontela merged with Photobucket in December of 2009 where Shapiro now holds a seat on the Board of Directors.
  • 6
    Startup Research - Follow Up Assignments
    Text
    Here are some Follow-Up Assignments to help you define and vet the different markets your ideas are pursuing; 
    1. For each idea, define the market and market segment in one sentence.
    2. Using the techniques described in these talks, fill out this Idea Research Worksheet as thoroughly and accurately as possible. Simply download the file and start comparing your ideas. 
    3. Accurately define both your Total Available Market (TAM), and Serviceable Market (SAM).
    4. Research your competitors (direct competitors, indirect competitors, and substitutes). Define their values and key differentiators. Are they/you an evolution, revolution, or disruption to the market? Draw out the landscape.
    5. Define where on the "Hype Cycle" your ideas currently reside. 
    6. Rank your ideas from the best to the worst based on your research.
  • SECTION 3:
    Startup Hiring, Firing and Co-Founders
  • 7
    Jonathan Abrams - "Hire Based on Passion and Future Performance"
    49:08

    This talk on Startup Hiring, Firing, and Co-Founders was taken from the Founder Institute's Silicon Valley Chapter - Winter 2010.

    About the Lecturer:

     

    width=100

    Jonathan Abrams – Founder of Friendster and The Founders Den
    Jonathan Abrams is the founder and CEO of Nuzzel, and Co-Founder and Managing Partner of the Founders Den. Previously Jonathan was the Founder and CEO of Socializr, Friendster, and HotLinks. Jonathan was hailed as "The Social Pioneer" by Vanity Fair in June 2008 for creating the pioneering social networking service Friendster, and was also honored as one of the world’s top young innovators by the MIT Technology Review.

     

  • 8
    Aaron Patzer - "Hiring - Your Biggest Differentiator"
    25:41

    This talk on Startup Hiring, Firing, and Co-Founders was taken from the Founder Institute's Silicon Valley Chapter - Winter 2010.

    About the Lecturer:

    width=100

    Aaron Patzer – Founder and CEO, Mint.com 
    Aaron Patzer is both the visionary and technical mind behind Mint.com, now the leading free, online money management tool in the U.S., and purchased by Intuit for $187mm in 2009. In 2008 he was named one of CNN Money's "Money Heroes", and a World Economic Forum Tech Pioneer. In 2009, he was named to Inc Magazine's Top 30 Entrepreneurs Under 30, and Fortune's Top 40 Business Leaders Under 40.



     

  • 9
    Jim Franklin - "Hire on Values, Fire on Values"
    23:17

    This talk on Startup Ideation and Vision was taken from the Founder Institute's Denver Chapter - Summer 2010.

    About the Lecturer

    Jim Franklin – CEO of SendGrid

    Jim is the CEO of SendGrid, the leader in email deliverability. Previously, James Franklin was the VP and General Manager of the Crystal Ball Global Business Unit and the VP for Enterprise Performance Management for Oracle Corporation. Previously Jim was the CEO of Decisioneering, Inc., CFO at Vericept Corporation and was a founder of webfamilies.com. Jim has also served as a mentor for Boulder Techstars, runs the Founder Institute Denver Chapter, and has invested in early stage startups.

     

  • 10
    Startup Hiring, Firing and Co-Founders - Follow Up Assignments
    Text

    At the Founder Institute, every founder gets materials on each of the 14 topics covered during the course of a session. This is part of the materials for the session: Hiring, Firing and Cofounders.Hiring, Firing, and CofoundersCourse Description: What talent do you need in the beginning to be succes…

  • SECTION 4:
    What is the Founder Institute?
  • 11
    FI Basic Presentation V6
    16 slides

    If you are looking to launch a technology company, the Founder Institute may be a good option for you.

    In the Founder Institute's four-month, part-time program, promising startup entrepreneurs can “learn by doing” and launch a company through structured training courses, practical business-building assignments, and expert feedback from a large network of business mentors. Plus, aspiring founders are not required to quit their day job to participate, so they can begin building a business around their ideas without putting their livelihood at risk.

    In only 4.5 years of operation, the Founder Institute has helped launch over 1,003 companies across 55 cities and six continents. Our goal is to “Globalize Silicon Valley” and build sustainable startup ecosystems that will create over 20,000 new jobs per year by 2020.

    Watch this presentation to learn more, or visit http://fi.co.

UDEMY BY THE NUMBERS

38,500,000
Hours of video content
8,500,000
Course Enrollments
3,500,000
Students

RATING

  • 23
  • 10
  • 3
  • 0
  • 1
AVERAGE RATING
NUMBER OF RATINGS
37

REVIEWS

  • Marian Kret
    Audio & Video awful

    If I didn't get this course for free as part of promotion, I'd be really pissed. The lectures are filmed presentations from FI classes from few years ago. Sure, the content is valuable, but the delivery of content makes it really disturbing. Not something you would expect from paid course.

  • Pardeep Goyal
    Good Content

    It was good course covering basic aspects of entrepreneurship. Some points were really enlightening.

  • Vinicius Miranda
    conteúdo raso

    E formato completamente desestimulante

  • Corey Hubbard
    Great Info!

    I learned so much from this course and I will recommend this course to all that I meet in my travels!

  • Joakim Fong
    Content is good but audio is almost inaudible

    There are a lot of good speaker but sometimes it is nearly impossible to hear what they are saying and there are no sub-titles

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