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Social Media Success for Photographers

Learn how to grow your Photography Business with these creative social media marketing ideas and strategies
1 reviews
TAUGHT BY
  • Damien Franco Digital Marketing and Social Media Strategist

    Content Creation, Content Management, & Social Media Management Specialist

    I started YourPhotoTips.com in my spare time as a passionate hobbyist photographer and blogger in 2008. I built a large readership and a large following on Twitter for the website Twitter handle @YourPhotoTips to over 25,000 followers. During this time I have also generated a large following on my personal social media outlets. As of July 2012 I have just under 40,000 followers on Twitter for @DamienFranco and over 50,000 people have me circled on Google Plus.

    In May 2011 I was contacted by Barnes and Noble for an offer to merge the YourPhotoTips.com website with Pixiq.com, a Sterling Publishing website focused on photography tips and tutorials, in an effort to help them garner more attention from online photography enthusiasts for their Photography Publishing company Lark Photography (now Pixiq Publishing). I stayed on as a contributor to Pixiq.com as part of the deal.

    In July 2011 I was asked to join the Sterling Publishing Digital Marketing team as the online editor for Pixiq.com with responsibilities that ranged from content and community management, online reputation management, online outreach, and social media strategy as well as increase reader engagement, user experience, and manage content and growth for the website's E-Newsletter. I worked remotely (from Midland, TX) in constant communication with the Sterling Publishing Digital Marketing Team and with our Sales and Advertising Team based mostly in New York, NY.

    During my tenure at Pixiq.com we were able to realize growth in all of our key digital marketing targets including a 225% increase in Twitter followers, 109% increase in Facebook fans, and a staggering 865% increase in E-Newsletter subscribers.

    Specialties

    • Web & social media strategy
    • Web marketing
    • Brand development
    • Program management
    • SEO
    • Blogging 
    • Project management
    • Information architecture

    </p>
WHAT'S INSIDE
  • Lifetime access to 17 lectures
  • 3+ hours of high quality content
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Social Media Success for Photographers

Learn how to grow your Photography Business with these creative social media marketing ideas and strategies
1 reviews

COURSE DESCRIPTION

There are many photographers and photography businesses who have been utilizing social media, as part of their digital marketing strategy, to move their photography businesses forward.

However, there are many more photographers who aren't.

Are you one of those? Do find that social media is a "waste of time" or that you're not seeing growth in your followers?

Do you struggle to see the true value in creative social media marketing for your photography business?

If so, then this 3 hour course is for you.

In this web course on social media success for photographers I'll teach you how photographers with massive followings are using strategies that get them noticed. You'll learn some of the fundamentals behind using social media strategies for your photography business.

The course will cover:

●  Why social media marketing is important for photographers.

●  The foundational elements of successful social media marketing.

●  You'll learn some of the tools of the trade I use to manage my social media accounts.

●  You'll learn why it's important to know your audience.

●  We'll discuss setting goals and tracking your progress.

●  How to build your social media profiles as a photography business person.

●  The importance of filling your content funnel.

●  We'll cover Facebook, Twitter, Goolge Plus, and LinkedIn

●  We'll also touch on Flickr, 500px, Instagram, and Pinterest

●  ...and more!

</p>

    • Over 17 lectures and 3 hours of content!
    • In this web course on social media strategy for photographers you'll learn why, how, and which social media platforms you should be utilizing to build a brand as a photographer, increase traffic to your photography website and blog, and how these things will bring more success to your photography business.
    • This web course is intended for photographers who wish to increase their business potential by utilizing best practice techniques in social media strategy.

CURRICULUM

  • SECTION 1:
    Introduction
  • 1
    Table of Contents
    Text

    This table of contents should help you navigate the Social Media Success for Photographers web course in the likely event you'd like to skip around or visit a particular topic.

    Introduction

    • Damien Franco
    • Digital Marketing and Social Media Specialist Based in Houston, TX.
    • Photographer and Artist
    • A brief listing of topics covered and what one will gain from this web course.

    Why is Social Media Important for Photographers?

    • Building your brand
    • Foster and Manage Relationships
    • Create Direct Sales
    • Improve SEO
    • Inspiration and Feedback
    • Other Hidden Benefits

    Foundational Elements of Social Media

    • Website
    • Blog
    • RSS - what is RSS?
    • The 90/10 Rule of Content Sharing
    • The Galaxy or Satellite Theory

    Tools of the Trade

    • Feed Readers
    • Buffer
    • Smart Phones
    • Content Aggregators
    • Social Media Dashboards
    • Google Analytics

    Know Your Audience

    • Defining Your Audience
    • Local or National?
    • Businesses or People?
    • Women or Men?
    • Where Is Your Audience?
    • When Are They Online?

    Setting Goals and Tracking Your Progress

    • Some Common Goals Regarding Social Media for Photographers
    • Benchmarking and Analytics
    • Metrics You Can Track
    • Resetting Goals

    Building Your Social Media Profiles

    • Your About You
    • Your USP
    • What To Include In Your Profile
    • Your Profile Image
    • Creating Continuity

    Filling Your Content Funnel

    • Utilizing Your Blog
    • Titles and Topics
    • Keywords and #hashtags
    • Plugins, Services, and Widgets
    • Filling Your Funnel

    Facebook for Photographers Intro

    • Driving Traffic To Your Website
    • Showcasing Your Photography
    • Updating Potential and Current Clients
    • Should You Have A Facebook Business Page?
    • The Benefits Of Facebook Pages

    Optimizing Your Facebook Page

    • Promoting Other People's Content
    • Building Lasting Relationships
    • Answers
    • How Often You Should Update Your Facebook Page
    • What is EdgeRank?
    • "Facebook as Your Page"
    Twitter For Photographers

    • Should You Be On Twitter?
    • Become An Authority In Your Niche
    • The 90/10 Rule
    • Retweets and @Responding
    • #hashtag Conversations
    Photographers Rocking Twitter

    • Haje Jan Kamps
    • Instagram
    • Jeremy Cowart
    • Jack Hollingsworth
    • Rosh Sillars
    • Thomas Hawk
    • Trevor Current
    • Paul R. Giunta
    Google Plus For Photographers

    • Your Profile
    • Keywords And Your Local Address
    • Be Public
    • Circles
    • The 90/10 Rule
    • Reshares and +1s
    • Share Your Photos!
    LinkedIn For Photographers

    • Business Professionals
    • Gallery and Museum Curators
    • Photography Buyers
    • Professionals In The Photo Industry
    • How to Build Your Profile
    • Build Credibility
    • Answers
    • Driving Traffic To Your Website
    LinkedIn Groups For Photographers

    • How Many Groups Should You Join?
    • Posting Links
    • Be Helpful and Informative
    • Conversations
    Other Social Media Sites That Matter

    • Flickr
    • 500PX
    • Instagram
    • Pinterest
    Bonuses

    • Buffer And Google Reader

  • 2
    Why is Social Media Important for Photographers?
    11:34
    In this lecture we take a step back and look at the question "Why is Social Media Important for Photographers?"

    We have a hard look at an underlying reason - Your website is NOT the number one destination for your potential clients.

    We look at why, as a photographer, you need to be on Facebook, Twitter, LinkedIn, and Google Plus.

    They key takeaways in this lecture are:

    • Building your brand
    • Foster and Manage Relationships
    • Create Direct Sales
    • Improve SEO
    • Inspiration and Feedback
    • Other Hidden Benefits
    Why is social media important for you?

  • SECTION 2:
    Foundational Elements of Social Media for Photographers
  • 3
    Foundational Elements of Social Media
    17:01
    In this lecture we discuss foundational elements of social media for photographers. Without a solid foundation it's hard to build success in anything including a good social media strategy.

    We look at some of the basic needs for most photographers and what elements are essential to bringing in eyeballs to your photography services or goods.

    The key takeaways in this lecture are: 

    • Website
    • Blog
    • RSS - what is RSS?
    • The 90/10 Rule of Content Sharing
    • The Galaxy or Satellite Theory
    How solid is your foundation for marketing your photography using social media?

  • 4
    Tools of the Trade
    14:04
    In this lecture we cover some of the tools of the trade that I use in my digital marketing efforts for myself (as a photographer) and my clients in the arts and photo industry.

    We'll cover:

    • Feed Readers
    • Buffer
    • Smart Phones
    • Content Aggregators
    • Social Media Dashboards
    • Google Analytics
    Are you using the right tools to track your goals in your social media strategy as a photographer?

  • 5
    Know Your Audience
    07:43
    In this lecture we talk about the importance of knowing your audience in order to get the best return on your time when using social media marketing as a photographer.

    We'll cover

    • Defining Your Audience
    • Local or National?
    • Businesses or People?
    • Women or Men?
    • Where Is Your Audience?
    • When Are They Online?
    Know your audience so you can grow your audience!

  • 6
    Setting Goals and Tracking Your Progress
    06:14
    In this lecture we discuss the importance of setting goals and tracking your progress.

    Give yourself a goal and a metric, be objective when you do this.

    We cover:

    • Some Common Goals Regarding Social Media for Photographers
    • Benchmarking and Analytics
    • Metrics You Can Track
    • Resetting Goals
    Do you know where you want your social media efforts to go so you can move your photography business forward!

  • 7
    Building Your Social Media Profiles
    08:31
    In this lecture we discuss the art of building your social media platforms for moving your photography business forward.

    We'll discuss best practices, tips, and ideas including:

    • Your About You
    • Your USP
    • What To Include In Your Profile
    • Your Profile Image
    • Creating Continuity
    Do your social media profiles reflect your photography brand in a way that entices people to connect with you?

  • 8
    Filling Your Content Funnel
    13:21
    In this lecture we're going to talk about content that you can create and curate to increase your social media presence as a photographer.

    Content is King and we'll cover:

    • Utilizing Your Blog
    • Titles and Topics
    • Keywords and #hashtags
    • Plugins, Services, and Widgets
    • Filling Your Funnel
    To become an authority in photography on social media you should create and/or curate content that inspires, educates, and informs!

  • SECTION 3:
    Facebook For Photographers
  • 9
    Facebook For Photographers Intro
    08:25
    In this lecture we introduce Facebook for photographers.

    We talk about how Facebook has changed in the past few years and how it affects how photographers can use it to market their photography business.

    We cover:

    • Driving Traffic To Your Website
    • Showcasing Your Photography
    • Updating Potential and Current Clients
    • Should You Have A Facebook Business Page?
    • The Benefits Of Facebook Pages
    Do you need to create a Facebook Page for your photography business?

  • 10
    Optimizing Your Facebook Page
    10:46
    In this lecture we'll talk about some of the best practices and ideas to get your photography Facebook Page growing!

    We discuss some basics like the idea of community and that it's okay, of course, to promote your photography but we'll also cover:

    • Promoting Other People's Content
    • Building Lasting Relationships
    • Answers
    • How Often You Should Update Your Facebook Page
    • What is EdgeRank?
    • "Facebook as Your Page"
    You'll learn that an active community behind your photography business Facebook Page is the best way to increase likes!

  • SECTION 4:
    Twitter For Photographers
  • 11
    Twitter For Photographers
    07:48
    In this lecture we'll discuss how some photographers have garnered large followings on Twitter.

    Twitter is great for national and global exposure and we'll cover:

    • Should You Be On Twitter?
    • Become An Authority In Your Niche
    • The 90/10 Rule
    • Retweets and @Responding
    • #hashtag Conversations
    Can you tweet your way to becoming an authority photographer in your niche?

  • 12
    Photographers Rocking Twitter
    10:33
    In this lecture we go over some examples of some photographers who are using Twitter like rock stars!

    Examples inlude:

    • Haje Jan Kamps
    • Instagram
    • Jeremy Cowart
    • Jack Hollingsworth
    • Rosh Sillars
    • Thomas Hawk
    • Trevor Current
    • Paul R. Giunta
    I also share with you my Twitter list of photographers to follow!

  • SECTION 5:
    Google Plus For Photographers
  • 13
    Google Plus For Photographers
    12:34
    In this lecture we discuss Goole Plus for photographers and why it's a great social media platform for SEO!

    We also cover:

    • Your Profile
    • Keywords And Your Local Address
    • Be Public
    • Circles
    • The 90/10 Rule
    • Reshares and +1s
    • Share Your Photos!
    We also help you answer the question of whether or not you should have a Google Plus business page for your photography business.

  • SECTION 6:
    LinkedIn For Photographers
  • 14
    LinkedIn For Photographers
    07:57
    In this lecture we discuss how you can use LinkedIn as a photographer.

    Of course LinkedIn is great for commercial and B2B photographers but we'll also cover:

    • Business Professionals
    • Gallery and Museum Curators
    • Photography Buyers
    • Professionals In The Photo Industry
    • How to Build Your Profile
    • Build Credibility
    • Answers
    • Driving Traffic To Your Website
    You can use LinkedIn to show your professionalism as a photographer!

  • 15
    LinkedIn Groups For Photographers
    06:55
    In this lecture we give some special attention to LinkedIn Groups that can help enhance your reputation as a photographer.

    We cover:

    • How Many Groups Should You Join?
    • Posting Links
    • Be Helpful and Informative
    • Conversations
    Photographers can utilize LinkedIn Groups to enhance their profiles as an expert photographer!

  • SECTION 7:
    Other Social Media Sites That Matter For Photographers
  • 16
    Other Social Media Sites That Matter For Photographers
    12:17
    In this lecture we discuss some of the other social media platforms photographers are using to successfully market their services.

    We'll cover:

    • Flickr
    • 500PX
    • Instagram
    • Pinterest
    Remember that the key to using any social media site is knowing if it's worth your time as a busy photographer!

  • SECTION 8:
    Bonus Material
  • 17
    Buffer and Google Reader
    23:10
    In this bonus lecture I go over my workflow using Buffer and Google Reader to save time in my social media efforts.

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