You can learn anything on Udemy. Start today with one of our 10,000+ online courses

ClickMinded SEO Training: Learn Search Engine Optimization

By Tommy Griffith, SEO at Airbnb.
56 reviews
WHAT'S INSIDE
  • Lifetime access to 66 lectures
  • 5+ hours of high quality content
  • A community of 1600+ students learning together!
  • 90+ discussions
TAUGHT BY
  • Tommy Griffith SEO at Airbnb

    Tommy Griffith has been in search engine optimization for the last 5 years. He was previously SEO Manager for Emerging Markets at PayPal, and is currently an SEO Project Manager at Airbnb. He feels weird writing about himself in the 3rd person, but admits that it sounds slightly more epic.

    Learn more: ClickMinded SEO Training

SHARE

ClickMinded SEO Training: Learn Search Engine Optimization

By Tommy Griffith, SEO at Airbnb.
56 reviews

Course updated May 2014.

  • An easier way to learn search engine optimization.
  • No agonizing commitment to teaching yourself, or giving up for paid search.
  • No complex material, no alleged “secret tactics” that no one else knows.
  • Just a simple, educational course that will increase your understanding within hours.

The ClickMinded SEO training course was designed to help lay the foundation for how search engines rank websites. It's a 2+ year project that has been taught and optimized multiple times in both New York and San Francisco.

You'll learn why higher rankings means more traffic, what search engines are looking for when determining where to rank your site, and some of the tools and tactics I like to use to acquire more users. You'll walk away from this training with a detailed understanding of how search engine optimization fundamentally works.

The course has been updated multiple times, and includes content on the following:

  • Google's Panda Update
  • Google's Penguin Update
  • Google's Hummingbird Update
  • Google Keyword Planner
  • Local SEO
  • International SEO
  • Mobile SEO
  • Secure Search
  • Schema Markup

... and more!

    • Absolutely none!
    • Over 66 lectures and 5 hours of content!
    • Fundamental comprehension of how search engines rank websites, and why higher rankings means more traffic
    • An understanding of high-level theories and applying them to actual use cases through video tutorials
    • An immediate action plan for getting you from an idea to a live website to ranking high as quickly as possible
    • Those looking for higher rankings in search engines and more qualified traffic coming to their website

CURRICULUM

  • SECTION 1:
    Getting Started - Introduction to SEO
  • 1
    Introduction to SEO
    10:48

    A brief introduction to SEO, with a video from Matt Cutts, head of the webspam team at Google. This content also includes the split between paid and organic traffic, click-through rates based on search positioning, the anatomy of a search result and a brief history on changes to the search engine algorithm over the last 10 years.

    ***Content mentioned in this lecture***

    Matt Cutts, "Does Google Consider SEO to be Spam?" http://bit.ly/MPsEek

    Google Algorithm Change History from SEOMoz http://bit.ly/17kGkxY

    Google SuperBowl Commercial: Parisian Love http://bit.ly/1ikAGv4

  • 2
    10,000 Foot View: What 's Important In SEO
    04:34

    A quick, high-level summary of search engine optimization, and the factors that are most important. Also included is a hilarious video of the difficulties that SEO agencies often run into with their clients.

    ***Content mentioned in this lecture***

    I want to be #1 on Google for Credit Cards http://bit.ly/PvNsZ9

  • SECTION 2:
    On-Page Optimization
  • 3
    On-Page Optimization
    02:48

    A summary of on-page optimization, aka the "stuff" on your webpage. Content includes examples of common mistakes people make when they first start learning SEO regarding their on-page optimization. This is often called "designing for search engines".

  • 4
    Keyword Research
    02:32

    A summary of keyword research, how to use the Google Adwords keyword tool, and why keyword research is the foundation for everything that you do in SEO.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

  • 5
    Understanding Searcher Intent
    03:32

    Understanding what the user is looking for and getting into their head is vital to picking the right keywords for your site. Don't forget: the phrases that are searched for the most frequently are usually the most competitive. Don't just go for the highest volume phrases, really consider the intent of the searcher first.

    ***Content mentioned in this lecture***

    Navigational search - "PayPal login" http://bit.ly/NHvsOd

    Informational search - "Things to do in San Francisco"http://bit.ly/LBVrlV

    Commercial research search - "Hotels in San Francisco" http://bit.ly/SNUBaL

    Ready to buy search - "Book travel package San Francisco" http://bit.ly/NKyIWf

  • 6
    Keyword Research
    14:17

    A summary of how to use the Google Adwords keyword planner.

    Content mentioned in this lecture:

  • 7
    The Importance of Synonyms
    01:50

    A quick overview of why it's important to use not only your keywords in your copy, but phrases that are similar in nature as well.

    ***Content mentioned in this lecture***

    Check synonyms for "music" by searching for ~music http://bit.ly/NEHbvM

  • 8
    Title Tags
    01:11

    Title tags are the most important piece of on-page optimization. Getting your titles right is vital to ranking well.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp http://bit.ly/MPwJz9

  • 9
    Meta Description Tags
    01:54

    Meta descriptions do not help your rankings, but can dramatically increase or decrease your click-through rates. This appears in your source code, but not anywhere on the page.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp http://bit.ly/MPwJz9

  • 10
    Heading Tags
    01:09

    Heading tags are another vital piece of your on-page optimization strategy. Many people often over-do this one as well.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp http://bit.ly/MPwJz9

  • 11
    ALT Tags
    03:56

    How search engines read images, how they impact rankings, and my thoughts on why you shouldn't always use exact match text when you're describing images.

    ***Content mentioned in this lecture***

    "Mocha" coffee image on Yelp http://bit.ly/O7nJsq


  • 12
    Body Copy
    05:44

    How to think about body copy as part of your on-page optimization strategy, as well as a breakdown of why keyword density just isn't important anymore.

    ***Content mentioned in this lecture***

    Coffee shops San Francisco on Yelp http://bit.ly/MPwJz9

    Matt Cutts "What is the ideal keyword density of a page?" http://bit.ly/OQbD3e

  • 13
    Internal Link Anchor Text
    03:07

    Why the text you use to link to your content matters. Being descriptive about your linking can have a dramatic impact on your rankings.

    ***Content mentioned in this lecture***

    Coffee Shops San Francisco on Yelp http://bit.ly/NHBOx4


  • SECTION 3:
    Off-Page Optimization
  • 14
    Off-Page Optimization
    05:59

    A summary of off-page optimization, aka the links on other people's webpages. Content includes a primer on "Google Bombing", how link building works and why it's important, and the idea that not all links are created equal.

  • 15
    PageRank
    02:45

    A summary of PageRank, Google’s “secret sauce” algorithm, and why it’s an important but overemphasized metric in SEO. Also covered is the abstract that Larry and Sergey wrote for their thesis at Stanford.

    Content mentioned in this lecture:
  • 16
    4 Simple Rules for Link Building
    00:39

    There's a lot of complex content on how to build links, but you can skip all of that if you just understand these 4 simple rules.

  • 17
    Criteria for a Good Link
    02:51

    Ok, you get it. You need good links... but what's the criteria for getting one? Here's a deep analysis of what the difference between a "good" and a "bad" link is.

  • 18
    Synthetic vs. Natural Link Profiles
    02:32

    When people first get into SEO, they often go overboard with their off-page optimization. Here's how you can avoid some of the common mistakes newbies make. Also included is a summary of why I prefer partial match and branded partial match anchor text.

  • 19
    More Thoughts on Links
    06:18

    More content on what makes up a good link, including criteria to strive towards and pitfalls to watch out for. 

  • 20
    No-Follow vs. Do-Follow Links
    06:23

    Google created the "rel=nofollow" tag, which change the criteria for what kind of links help your site. But it's not that straightforward. In this video, I explain my point of view on nofollow links.

    ***Content mentioned in this lecture***

    More information on the nofollow tag http://bit.ly/LGLVhf

  • 21
    Recovering from Bad Links
    01:41

    Here's a few tricks you can use to recover from bad links pointing to your site. Also, I forgot to mention this in the lecture, but if you've been recently hit by an algorithm change or had your site de-indexed by Google, make sure to file a reconsideration request. Here's the link: http://bit.ly/SPNGOq

  • 22
    Creating a Resource (Why Wikipedia Always Ranks Well)
    04:28

    One of the attendees in the class asked why WIkipedia is frequently found at the top of the search results. I attempt to explain.

  • 23
    Link Building Tactics
    11:48

    Specific link building tactics for your off-page optimization strategy. Content includes guest blogging, blog comments, using testimonials and more.

    My Blog Guest http://bit.ly/MCm9gr

    Blogger LinkUp http://bit.ly/OZ16Xe

    Rae Hoffman-Dolman is an industry thought leader on guest blogging. She spoke about horizontal guest blogging at SMX (a search engine marketing conference) and was the first person to introduce me to the idea. I highly recommend checking out her site http://bit.ly/LGOvnu

    Help a Reporter Out http://bit.ly/OSZ4Eq

    WidgetBox http://bit.ly/OayWZn

    15 Sites That Help You Use Your Twitter Profile For Link Building http://bit.ly/MipW1J

    DoFollow Blog Search Engine from PageRush http://bit.ly/MREQvf

  • 24
    Advanced Link Building Q&A
    10:10

    Here is a 10 minute link building question and answer session I had with Hult International Business School students.

    ***Content mentioned in this lecture***

    "Evergreen" content examples to link to:

    SEO Checklist http://bit.ly/MjE7DD

    GAIQ Certification http://bit.ly/OjVGEp

    Google+ and Authorship Markup http://bit.ly/Iyjhz3

  • SECTION 4:
    Site Foundation
  • 25
    Technical Optimization
    03:28

    A brief overview of core technical website stuff, along with why URL structure matters to your organic search strategy.

  • 26
    Domain Age
    01:22

    Some people think the age of your domain is important. For the most part, I disagree. Here's why.

  • 27
    Duplicate Content
    01:27

    What duplicate content is and ways to deal with it.

  • 28
    301 Redirects
    01:50

    A summary of what 301 redirects are and why they're important when making URL changes to your site or migrating to a new domain.

    ***Content mentioned in this lecture***

    Google Webmaster Tools Help - 301 Redirects http://bit.ly/OT26bE

    WebConfs - How To Redirect a Web Page http://bit.ly/NGeoHf

  • 29
    Canonical Tags
    01:55

    An overview of canonical tags and why they are becoming an increasingly important tool in your SEO strategy. Here's more information on canonical tags from Google Webmaster Tools Help http://bit.ly/OiMpwf

  • 30
    Can't Find Your Page in the Index?
    01:28

    Here's the step-by-step procedure I follow when I can't find a page in the index.

  • 31
    WWW vs. non-WWW
    01:59

    Did you know that search engines view the www and non-www versions of your site as entirely different domains? Here's how to handle it.

  • 32
    Site Speed & XML Sitemaps
    00:54

    A brief overview of the site speed plugin and submitting an XML sitemap in Google Webmaster Tools.

    Content mentioned in this lecture:

  • SECTION 5:
    Everything Else!
  • 33
    Competitive Link Evaluation
    01:50

    One of the best ways to get started with your link building efforts is to take a look at what your competitors are doing. Here’s how I do it.

    Content mentioned in this lecture:

  • 34
    Social Media & SEO
    02:27

    Social Media’s emphasis on search engine rankings.

    Content mentioned in this lecture:

    • CIA’s “Facebook” Program Dramatically Cut Agency’s Costs – The Onion http://bit.ly/OixosB
    • An old interview from 2010 but still very relevant today by Danny Sullivan from Search Engine Land – What Social Signals do Google and Bing Really Count http://selnd.com/MVIDa3
    • Facebook + Twitter’s Influence on Google’s Search Rankings http://bit.ly/1btLg00
  • 35
    Reputation Management
    01:38

    A summary on what reputation management is and why it’s important to take up as much “shelf space” for your brand name as possible.

    Content mentioned in this lecture:

    Facebook - Create a brand page (be sure to use your company name in the URL)

    Twitter - Create a brand twitter handle

    YouTube - Create an account with the brand name as the username

    LinkedIn - Create a brand / company profile page

    Google Plus - Create a company Google plus page

    Yelp - Register your business on Yelp

    Google Maps - Submit your business address

    Yahoo Local - Yahoo’s local listings

    WordPress - Register your company name as a wordpress blog

    Blogspot - You can also register your name at a blogspot blog

    Tumblr - Another blogging site

    Squidoo - Create a squidoo page with your company name

    HubPages - Create a hub page

    Flickr - Create a flick account

    Wikipedia - Create a wikipedia account with your brand name

  • 36
    SEO for WordPress
    00:36

    My thoughts on SEO best practices for WordPress, my favorite CMS system (and it’s free!)

    Content mentioned in this lecture:

    WordPress http://bit.ly/NH2Vak

    WordPress SEO Plugin by Yoast http://bit.ly/PLWlha

  • 37
    International SEO
    02:50

    If your target market is global, here are some of the international best practices you need to consider before going live. Content includes how to deal with ccTLD domains vs. country code subfolders, and plenty more.

    Content mentioned in this lecture:

  • 38
    International SEO - More Thoughts
    02:55
    More thoughts on international SEO. 

     ***Content worth checking out*** 
     International SEO: Dropping the Information Dust - http://mz.cm/Y6R5O0
  • 39
    International SEO - rel="Alternate"
    01:30
    An overview of Google's rel=alternate tag. 

     ***Content worth checking out*** 
     Google Webmaster Tools rel="alternate" Overview - http://bit.ly/Z9BxdS
  • 40
    Local SEO
    00:41

    Here’s how I like to think about local SEO.

    Content worth checking out:

    Understand and Rock the Venice Update - http://mz.cm/HnuLFY

    Local SEO Checklist for New Sites - http://mz.cm/Wfnxdg

    Google Places - http://bit.ly/WbOphL

    Yahoo Local - http://bit.ly/VIZjFN

    Bing Places for Businesses - http://bit.ly/1a9nDr2

    Claim your business on Yelp - http://bit.ly/SwXYGW

  • 41
    Mobile SEO
    01:45

    The new rules for mobile SEO.

  • 42
    Authorship Markup
    00:41

    Here’s how I implemented Google’s Authorship Markup on my site.

    Content mentioned in this lecture:

    How to Implement Authorship Markup - http://bit.ly/xLqra3

    Google Rich Snippet Testing Tool - http://bit.ly/TUf0dx

  • 43
    Panda Update
    01:33

    A summary of what happened with Google’s Panda algorithm update.

    Content worth checking out:

    How Google’s Panda Update Changed SEO Best Practices Forever - http://mz.cm/ZwXtOZ

  • 44
    Penguin Update & Google's Disavow Tool
    01:43

    A summary of what happened with Google’s Penguin algorithm update, along with an overview of Google’s disavow tool.

    Content worth checking out:

    7 Steps for Great SEO After the Penguin Update - http://mz.cm/Wc1h7E

    Google’s Disavow Link Tool - http://bit.ly/Y71nho

  • 45
    Hummingbird Update
    18:20

    A summary of the Google Hummingbird update, structured data and schema markup.

  • 46
    Should I pick a .com?
    04:16

    Yes. Pick a .com – here’s why.

  • 47
    Secure Search aka (not provided)
    03:05

    A quick summary of Google’s “Not Provided” update.

    Content mentioned in this lecture:

    2011: The Year Google and Bing Took Away From SEOs - http://selnd.com/UqiXY1

    Dark Google: One Year Since Search Terms Went “Not Provided” - http://bit.ly/ZaOhB4

    Google’s (Not Provided) One Year Later - http://bit.ly/ZaOnIP

  • 48
    Schema Markup
    00:39

    Background on Schema.org and schema markup.

  • 49
    Tools and Services I Use
    06:55

    Here are the tools and services that I use when I’m doing SEO.

    Content mentioned in this lecture:

    Google Analytics http://bit.ly/PBOuX8

    Enterprise-grade analytics, for free.

    Clicky http://bit.ly/16fQixy

    A great alternative to Google Analytics

    Google Webmaster Tools http://bit.ly/PzsrQR

    Non-optional, must sign up.

    Google Adwords Keyword Planner http://bit.ly/18XnlY2

    The starting point for keyword research.

    Google Trends http://bit.ly/P5ki5K

    A secondary keyword research tool.

    Dreamhost Web Hosting http://bit.ly/15DaiZu (affiliate link)

    http://bit.ly/17STgp2(regular link) PROMO CODE: CLICKMINDED

    My favorite host. Super user friendly, great word WordPress powered sites. This affiliate link gets you $50 off a year registration. That means ~$70 for a .com and a year of unlimited hosting. Pretty good deal.

    Elegant Themes http://bit.ly/Nsaq7R

    A great WordPress-only template site. You pay for access to all the themes.

    ThemeForest http://bit.ly/1bu3Dlu

    Another great WordPress theme site.

    Traffic Travis http://bit.ly/PM3CO3

    A free rank tracker.

    Advanced Web Rankings http://bit.ly/LJJNtX

    A great, flat-rate ranking tracker.

    Link Diagnosis http://bit.ly/OUFkjG

    A free link analysis tool.

    Open Site Explorer http://bit.ly/MVH2B4

    A fantastic, freemium link analysis tool.

    Ahrefs http://bit.ly/1aO4cVX

    Another great link analysis tool

    Xenu http://bit.ly/Qg1OTA

    Find broken links on your site.

    SEOQuake http://bit.ly/16FBUMa

    Great SEO toolbar to install.

    SEO for WordPress http://bit.ly/PLWlha

    SEO for WordPress plugin

    Aweber Email Marketing http://bit.ly/13vIuqh (affiliate link)

    http://bit.ly/190Kk4z (regular link)

    Fantastic subscription email marketing, good price.

    Hellobar http://bit.ly/1hmbdDO

    Great way to drive additional clicks to important pages on your site

    Marketing in the Age of Google http://amzn.to/18tnLkN

    A great book on SEO by Vanessa Fox

    The Search John Battelle http://amzn.to/1hmbruw

    Another great book on the founding of Google

    E-Junkie http://bit.ly/1b3twcF (affiliate link)

    http://bit.ly/Qg21Gl (regular link)

    My favorite digital product e-delivery service, only $5 a month!

    Search Engine Land SearchCap Email http://selnd.com/SQOxyd

    A free, daily summary of everything going on in the SEO world.

    SEOMoz http://mz.cm/MEvQ1G

    The mecca of SEO.

    Hobo SEO http://bit.ly/NNqfV8

    A great blog focusing on case studies.

  • SECTION 6:
    ThreadFlip On-Page Optimization Audit - Video Tutorial
  • 50
    ThreadFlip On-Page Optimization Audit 1/3
    08:31

    This is the on-page optimization audit for ThreadFlip, part 1 of 3.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

    SEO Browser http://bit.ly/LJKIuh - Now costs money!

    Browseo (great alternative to SEO Browser) - http://bit.ly/ZNVIYH

  • 51
    ThreadFlip On-Page Optimization Audit 2/3
    06:52

    This is the on-page optimization audit for ThreadFlip, part 2 of 3.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

    SEO Browser http://bit.ly/LJKIuh

  • 52
    ThreadFlip On-Page Optimization Audit 3/3
    08:17

    This is the on-page optimization audit for ThreadFlip, part 2 of 3.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

    SEO Browser http://bit.ly/LJKIuh

  • SECTION 7:
    Start A New Site From Scratch - Video Tutorial
  • 53
    1/12 - Keyword Research
    17:36

    This tutorial takes you through the entire process of starting a new website. This video focuses on keyword research. 

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

  • 54
    2/12 - Keyword Mapping
    28:36

    This tutorial takes you through the entire process of starting a new website. This video focuses on keyword mapping. 

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

  • 55
    3/12 - Finalizing Keywords and URL Structure
    01:25

    This tutorial takes you through the entire process of starting a new website. This video focuses on finalizing your URL structure.

    ***Content mentioned in this lecture***

    Google Adwords Keyword Tool http://bit.ly/NpeSUI

  • 56
    4/12 - Picking a Domain Name
    02:32

    Starting a brand new website? This tutorial takes you through the entire process of starting a new website. This video focuses on picking a domain name.

  • 57
    5/12 - Dreamhost & Wordpress
    01:39

    This tutorial takes you through the entire process of starting a new website. This video focuses on hosting your site on Dreamhost and using their 1-click installer for Wordpress.

    ***Content mentioned in this lecture***

    Dreamhost http://bit.ly/MDXIza

  • 58
    6/12 - Installing a Wordpress Theme
    01:38

    This tutorial takes you through the entire process of starting a new website. This video focuses on installing a Wordpress theme.

    ***Content mentioned in this lecture***

    Elegant Themes http://bit.ly/Nsaq7R

  • 59
    7/12 - Configuring Wordpress
    02:19

    This tutorial takes you through the entire process of starting a new website. This video focuses on configuring your Wordpress site. 

    ***Content mentioned in this lecture***

    Wordpress http://bit.ly/NH2Vak

  • 60
    8/12 - SEO for Wordpress
    00:54

    This tutorial takes you through the entire process of starting a new website. This video focuses on configuring my favorite SEO plugin for Wordpress by Yoast. 

    ***Content mentioned in this lecture***

    WordPress SEO Plugin by Yoast http://bit.ly/PLWlha

  • 61
    9/12 - Google & Bing Webmaster Tools
    01:36

    This tutorial takes you through the entire process of starting a new website. This video focuses on configuring Google and Bing Webmaster tools. 

    ***Content mentioned in this lecture***

    Google Webmaster Tools http://bit.ly/QtsVtc

    Bing Webmaster Tools http://binged.it/LJMk7k

  • 62
    10/12 - Google Analytics
    01:19

    This tutorial takes you through the entire process of starting a new website. This video focuses on installing Google Analytics.

    ***Content mentioned in this lecture***

    Google Analytics http://bit.ly/PBOuX8

    Google Analytics for Wordpress by Yoast http://bit.ly/SQQ7QH

  • 63
    11/12 - Setting up your URL structure
    02:46

    This tutorial takes you through the entire process of starting a new website. This video focuses on setting up your URL structure.

    ***Content mentioned in this lecture***

    Wordpress http://bit.ly/NH2Vak

  • 64
    12/12 - Competitive Link Analysis
    15:13

    This tutorial takes you through the entire process of starting a new website. This video focuses on how to find your competitor's link profile

    ***Content mentioned in this lecture***

    Link Diagnosis http://bit.ly/OUFkjG

    Open Site Explorer http://bit.ly/MVH2B4

    Lipperhey Link Explorer http://bit.ly/NO5shl

  • SECTION 8:
    Class Handouts
  • 65
    New Website SEO Checklist
    2 pages
    Here's a checklist you should use before launching a new site.
  • 66
    The ClickMinded SEO Handbook
    21 pages
    Here is the ClickMinded SEO Handbook, which includes all of the notes, slides, URLs and content from the ClickMinded online SEO training course. I recommend printing this out before starting the class.

RATING

  • 48
  • 8
  • 0
  • 0
  • 0
AVERAGE RATING
NUMBER OF RATINGS
56

REVIEWS

  • Doris Obermair
    Comprehensive guide with real world examples

    The course is well structured, uses real examples. Not 100%% up to date when it comes to certain examples. Would recommend it to SEO starters! A bit expensive maybe. The course material could be more extensive.

  • Luciano Freitas
    Very Complete Course!

    I highly recommend this SEO course as it is very complete and Tommy is just an amazing teacher!!! Thumbs up A+++

  • Seongo LLC
    Great Lectures - Wish for projects

    Good lectures, really informative and gives you a well rounded understanding of SEO. Only thing id ask for is a lil more practical uses. Maybe some projects to use our skills that were learning.

  • Adam Treister
    Great course for beginners and advanced users.

    Best SEO course I have taken so far - and I do this for a living.

  • Rob McConachie
    Great Course

    Very Informative, great up to date content and easy to digest. Tommy make SEO easy to understand and implement.

  • 30 day money back guarantee!
  • Lifetime Access. No Limits!
  • Mobile Accessibility
  • Certificate of Completion