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Self Publish Weekend

Learn how to self publish this weekend
1 reviews
  • Lifetime access to 43 lectures
  • 5+ hours of high quality content
  • A community of 200+ students learning together!
  • Andrew Pyle Trainer Extraordinaire

    Ten things about me

    1. Ex British Soldier
    2. Training & Development Professional
    3. Part time Entrepreneur 
    4. Author & Founder of
    5. Information products available on iTunes, iBookstore, Amazon etc
    6. Created for a joke
    7. Ghostbusters fan
    8. Lover of italian food & wine
    9. AppSumo fan
    10. Advocate of the 5:2 diet

Self Publish Weekend

Learn how to self publish this weekend
1 reviews

BOOK! BOOK! POW! The Self Publish Weekend is an online course that will teach you in one weekend, how to self publish a book.

For the latest information, head on over to our blog 

What do I get?

If you're looking to get a big fat advance from a publisher before you write your book, then this course isn't for you.

If you just want to write a book and let someone else handle all of the other stuff, then this course isn't for you either. Stop reading now and take your manuscript to a literary agent and see what they say.


This course is for you if have an idea for a book and want to be shown step by step, how to take a few scrappy notes of paper and turn them into a self published book. Your book will be sold in a range of formats and distributed via platforms such as;

Kindle   iPad   Nook   Kobo   Amazon   Barnes & Noble    Google Books   iBookstore


What will I learn?

Most people get paralysed trying to write and publish a book because they get "overwhelmed" with how much they have to do. 

This course will show you step by step, how to do the following:

  1. Refine your idea for a book
  2. Validate your audience - Who are they? Where are they? Will they pay?
  3. Writing drafts
  4. Protecting your book (Copyrights)
  5. Checking for accuracy
  6. Cover work (Literally judging books by covers)
  7. Creating a website (Mobile & Web)
  8. Testing for effectiveness - Titles, Cover work, Chapter Titles etc
  9. Getting reviews/quotes
  10. Ghetto self publishing using Google Documents
  11. Multi platform eBook publishing (iPad, Nook, Kindle etc)
  12. Registering International Standard Book Number (ISBN)
  13. Retail Distribution channels (Amazon, iBook store, Barnes & Noble, Waterstones, The Book Depository etc)
  14. Online marketing (Google & Facebook advertising)
  15. Creating a community using social media
This course will hold your hand all the way through the process, step by step. From complete beginner with an idea for a book, to getting royalty payments each month into your bank account from book sales - This course has it all.


Try out the first 3 sessions FREE


    • Over 43 lectures and 5.5 hours of content!


  • SECTION 1:
    Intro, Aims & Objectives
  • 1
    Intro Video

    You know, like a commercial....

  • 2
    Welcome & Introduction
    In this session you will know...
    • Who this course is for
    • What will you learn
    • What you will achive by the end of the course
  • 3
    How Easy Is It To Learn

    In this session you will...

    • Understand how this course works
    • Understand how you will learn
    • Watch me create a ghetto eBook in less than 10 minutes
  • SECTION 2:
  • 4
    Getting An Idea For A Book

    In this session you will...

    • Identify what you are an "expert" on
    • Understand ways of developing your "expertise"
    • Create a list of possible book ideas
  • 5
    Defining Your Audience

    In this session, you will learn...

    • Who your book could appeal to
    • Who is most likely to buy your book
    • Defining what your book is about and who it's targeted at

    To find out more about Ramit Sethi, click here

  • 6
    How Big Is Your Audience

    In this session you will learn...

    • How many potential readers you have
    • Where these readers can be found
    • Calculating the total available market
  • 7
    Setting Up A Website

    In this session you will learn...

    • Available website building platforms (Free)
    • How to set up a blogger account
    • Watch a basic website be built in less than ten minutes
  • 8
    Measuring Everything

    In this session you will learn...

    • "Lean Startup" principles
    • Understand the build, measure & learn process
    • Create your own "Wizard of Oz test"

    You can see the lean startup website HERE (I highly recommend this as a business book)

    You can see the author, Eric Ries giving a keynote speech on youtube HERE

  • 9
    Get Customers

    In this session, you will...

    • Identify how to drive traffic to your site
    • Identify the cost of making one fake "sale"
    • Decide whether to GO/ NO GO

    Free Advertising Sites

    Craigs list




    Yahoo Answers



    Cost Effective Advertising

    Google Adverts

    Facebook Adverts

    LinkedIn Adverts


    Search "Cost per click advertising"

  • SECTION 3:
  • 10
    Book Concept

    In this session, you will...

    • Create a blueprint for your book
    • Define the beginning, middle and end of your book
    • List basic chapter ideas with information to iclude
  • 11
    Doing Your Homework

    In this session, you will learn...

    • The importance of research
    • How to research
    • How to collate and manage your research

    Further research on referencing methods

  • 12

    In this session you will learn...

    • When to write
    • Where to write
    • How to write
  • 13
    Finding The Time

    In this session, you will...

    • Identify how you currently spend your time
    • Identify where and how you can find time to write
    • Develop a schedule

    Additional information

    This video on YouTube (Randy Pausch Lecture) is probably one of the most comprehensive time management lectures I have ever seen. Many of the time management strategies are ridiculously simple and are so effective.

  • 14
    Completing Your First Draft

    In this session, you will...

    • Evaluate the progress you have made so far
    • Protect your work
    • Recharge your mental batteries

    An informative animated video about copyright can be viewed on youtube HERE

    British writer and entertainer Stephen Fry, gave a very informative lecture about the history of copyright, which can be downloaded (podcast) HERE

  • 15
    Highlighting Errors

    In this session you will learn...

    • How to check for spelling
    • How to check for grammar
    • How to check for inaccuracies
  • 16
    Second Draft

    In this session you will...

    • Revisit your manuscript
    • Rectify errors
    • Refine & rewrite where necessary
  • 17
    Subsequent Drafts

    In this session you will...

    • View your manuscript through different "lenses"
    • Efficiently proof read
    • Ensure the book stays true to the original concept
  • 18

    In this session you will...

    • Do what good editors do
    • Make decisions for the greater good
    • Realise that less is always more
  • 19

    In this session, you will learn...

    • How to do "ghetto proof reading"
    • Get approval from subject matter experts
    • Outsource a professional editor 
  • 20
    Set A Launch Date

    In this session, you will...

    • Avoid "tinkering" forever
    • Set a launch date
    • Know what to do when the worry sets in
  • 21
    The Serious Stuff

    In this session, you will...

    • Take absolute responsibility for your book
    • Take practical precautions
    • Educate yourself on current sources of legal information

    Please click on one of the links below to find out more about copyright law within your country

    Intellectual Property Office - UK

    Copyright Office - USA

    Intellectual Property Office - Canada

    Australian copyright council - Australia 

    Or search "copyright law *your country*"

  • 22
    Dummy Manuscript Master
    38 pages
    In this session, you will... *Observe a basic book layout *Understand what information goes where *See how the publisher page looks NOTE - This is not a mandatory layout, you are free to format your book however you wish. It is important that there is at least one full blank page at the end of the manuscript though.
  • SECTION 4:
  • 23
    Publishing Part 1

    In this session, you will learn...

    • How to name your book using key word search and A/B testing
    • How to host a design competition for your book cover
    • Understand how to format and layout your book
  • 24
    Publishing Part 2

    In this session, you will...

    • Create a ghetto eBook PDF document
    • Upload your PDF eBook to a payment website
    • Create a "BUY NOW" button for your website
  • 25
    Publishing Part 3

    In this session, you will learn...

    • How to format your eBook
    • How to upload your eBook
    • How to distibute your eBook
  • 26
    Publishing Part 4

    In this session, you will learn...

    • Formatting your paper/hardback book
    • Uploading your paper/hardback book
    • Distributing your paper/hardback book
  • 27
    Getting Reviews

    In this session, you will learn...

    • Why reviews are important
    • Who should review your book
    • How to reach potential reviewers

    Click HERE to see the review for my book that I mentioned

  • 28
    Testing Sales Platforms

    In this session, you will...

    • Identify where your book is being sold online
    • Test point of sale
    • Create a list of relevant URLs
  • SECTION 5:
  • 29
    Upgrading Your Website

    In this session, you will...

    • Convert visitors into sales
    • Encourage social media sharing
    • DIY Vs Outsourcing
  • 30
    Going Social

    In this sesion, you will...

    • Choose which social networks to go with
    • Develop a social media strategy
    • Manage multiple online conversations at the same time
  • 31
    Soft Launch

    In this session, you will...

    • Generate interest in your book
    • Develop word of mouth advertising
    • Start building your community
  • 32
    Reinvesting Income

    In this session, you will learn...

    • How to create Google Ads
    • How to create Facebook Ads
    • How to create LinkedIn Ads

  • 33
    Capturing Vital Feedback

    In this session, you will...

    • Discover how to be accessed without giving your email away
    • Encourage feedback from your community
    • Limit the amount of time you spend on email (and maximise time marketing your book)
  • 34
    Measure Everything (again)

    In this session, you will...

    • Identify your book sales process
    • Measure & record sales data
    • Isolate and test different parts of the process
  • SECTION 6:
  • 35
    Reflect on the project

    In this session, you will...

    • Identify what went well
    • Identify what didn't go well
    • Identify what you would do differently next time
  • 36
    Raising additional funding
    Affiliate Bargains
  • 37
    What To Do Next

    Let us know when your book launches, email... 

    (Go on, don't be shy)

  • 38
    The End
    • Don't forget to subscribe to the Self Publish Weekend Blog for regular helpful updates CLICK HERE
    • Use the discussion boards, to chat with other self publishers
    • Let us know if there's anything you want any help with. We will always add more helpful content to the course if you guys need it.
  • SECTION 7:
    Bonus Material
  • 39
    Bonus Material #1 - External links for tools, tips & freebies
    Linktastic!!! A list of links to help you on your way   Research tools Google Key word tool Facebook ad creator Amazon best sellers list New York Times Best Sellers List Barnes & Noble Best Seller List   Website building tools Blogger Tumblr Wordpress Weebly Wix Moonfruit Social Media Tools Facebook…
  • 40
    Bonus Material #2 - The Library (Further reading)
    The Library  Suggested reading to help you on your way Self Publish Weekend (Blog) - A couple of helpful posts per week to help you create and sell more books Lulu (Blog) - Keep abreast of offers and updates from BookTango (Blog) - Keep abreast of offers and updates from Crush…
  • 41
    How I do A/B testing with HelloBar
    Explain validation tests
  • 42
    SPW Course eBook (PDF)
    The course eBook PDF is still being written but will be available for download soon
  • 43
    SPW Course Audio Book
    The course Audio Book is still being written/recorded but will be available for download soon (We'll let you know when it's ready)


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