Secrets to Marketing Your Show in ANY Festival

Learn how to attract press, industry and audiences to YOUR solo show or play in a theatre festival -- all on a budget!

Created byRobin Gelfenbien, Matt Hoverman

Last updated 5/2016

English

What you'll learn

How To Get Pre-Show Press and Attract Reviewers!
The Art of the 40-Word Blurb!
Where to Best Put Your Limited Advertising Budget!
The Secrets to a Stand Out Press Packet!
Using Social Media to Get Audiences, Industry and Buzz!
Much, Much More!

Course content

1 section • 10 lectures • 2h 37m total length

Introduction from Matt and Robin2:44
Hello!

Welcome to the online version of the SECRETS TO MARKETING YOUR SHOW AT ANY FESTIVAL workshop, co-taught by Robin Gelfenbien and Matt Hoverman!

Previous attendees of our live workshops have used the tools we share to generate terrific press coverage in major media outlets like the Wall Street Journal, NPR, Backstage, New York Daily News and more – and to attract the attention of industry and audience alike. By popular demand, we’re now offering this career-changing workshop online, so solo show artists, playwrights, actors, and theatre artists of any discipline (like YOU!) can increase your visibility, jump-start your careers, and become the world-wide sensations you’re meant to be.

This online workshop consists of:

A video opening message
A PDF jam-packed with info
A 9-part audio recording of a recent SECRETS TO MARKETING YOUR SHOW AT ANY FESTIVAL workshop (3 hours total)
A video of an Alumni Panel (1 hour)

Note: In this brief video, we encourage you to do this workshop with a partner. If you can’t find someone, join the Facebook page Solo Show Artists Unite and post that you’re looking for a buddy!
Intros - Meet Matt and Robin10:25
Follow along in this lecture's booklet
Class Overview9:35
The Skinny on Festivals21:16
Students Read First Drafts of their Blurbs7:08
Marketing 10116:04
The 40-Word Blurb Demystified - and an Exercise19:07
Firehose Part 1 (Publicity and Word of Mouth)25:38
Firehose Part 2 (Social Media, Advertising, Promotion, Emails, Websites & More!)32:09
Follow along in this lecture's booklet and be sure to watch the show trailers listed below when prompted.
Q&A13:21
Check the Additional Resources Below for:
Matt Hoverman’s Solo Show Workshops
Robin Gelfenbien's One-on-One Sessions (Help with your marketing plan, blurb, etc.)
The Alumni Panel Videos
Former workshop participants share their experiences producing their solo shows in festivals and on their own. Watch both videos to hear how they landed coverage from NPR, The Wall Street Journal and more! Note that each one runs about 25 minutes.)
This concludes the online version of the SECRETS TO MARKETING YOUR SHOW IN ANY FESTIVAL workshop. Thanks for taking part!

We wish you all kinds of success with your project… and remember: you can use the same creativity you put into your art into your marketing plan.

Your work deserves to be seen!
Sincerely,
Robin Gelfenbien & Matt Hoverman

The audio portion of this class was produced by:
David Crabb of The Third Sound

Requirements

There are no course requirements

Description

Learn essential marketing and PR secrets (from NYC's Premier Solo Show Teacher Matt Hoverman and Marketing Pro/Solo Show Whiz Robin Gelfenbien) to help you get into - and then make a splash at - your next theatre festival!

Who this course is for:

Solo Show Performers
Playwrights
Directors
Actors
Producers