For the past 20 odd years Len has run his own business, Copywriting On Demand and manages www.the-writers-guru.com
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
SEO? Let me show you how to make your website into a money magnet by learning the basics of search engine optimization. It's SEO easy!
Yes, I'm a freelancer working from home, yet I really do get more than 1,000 visitors every day - day in, day out. That's auditable.
And it's not the mythical ‘hits’ that some people boast about. These are real live humans.
Around a third of a million a year! That's why I now have to farm work out.
IF YOU ARE A WEB DESIGNER, APPLICATION DEVELOPER, FREELANCER, THIS COULDN'T BE MORE APPROPRIATE. YOU ARE SELLING TO EXACTLY THE SAME AUDIENCE I SELL TO.
And I did all the search engine optimization myself. I don’t pretend to be an SEO guru. In fact, I hate technology but I realized some time ago that your rankings in Google searches are too valuable to entrust to others. And there's no need to spend a fortune with SEO companies when you can achieve
astounding results yourself without any technical expertise. After all, no-one knows your business like you do, and no one can be as highly motivated.
In this search engine optimization training course, there's no sales hype. I just lift the kimono and show you exactly what I did to my own site – and
you can do exactly the same to your site – just ‘copy and paste’. And, yes, it does take into account the latest changes that Google has made to its ranking algorithm.
A jargon-free zone
We start very gently, taking a bite at a time. In the entire course there are just six hard-core jargon words (I couldn’t avoid those). These are search engine optimization basics, so they are easy to understand. The rest is pure layman’s language. Each video introduces a new concept and is followed by a downloadable pdf, so you have a hard copy and can add notes of your own.
This is not a sterile ‘off the shelf, take it or leave it’ course. In my other
course ‘How to Become a Copywriter’, I introduced the idea of fireside chats.
When students raise a query that would be useful to others, I add a video
‘chat’ covering the topic. That way, the course always stays up to date and, over time, really tunes into student needs, rather than what I may think those needs are.
Oh – and I am very accessible. Any queries, or anything not clear, just email me.
I am here to help.
This has got to be the definitive course on SEO - exactly what entrepreneurs and startups have been crying out for
If you have seen me on TV's The Secret Millionaire, you will know I built my own startup from scratch to make it into a multi-million dollar business around the globe. You will also know that I dedicate a lot of my time helping entrepreneurs and startup businesses to get off the ground.
I have known Len for a number of years and he has given SEO workshops on my behalf for lots of new businesses. Always ecstatically received. Those workshops became the basis of this course.
I can personally recommend it. Invest now and grab that competitive advantage.
Dawn Gibbins, MBE, MBA, philanthropist, entrepreneur
Dawn's accolades include Veuve Clicquot Business Woman of the Year, voted the most influential person in UK manufacturing and an MBE for services to industry.
She has also been made a ‘Pioneer to the Life of our Nation’ by Her Majesty The Queen in 2004 and recently been titled ‘Legend of Industry’ .
An opportunity to meet me briefly. Check me out
We dismiss some of the popular myths that make life more complicated and frustrate any attempt at search engine optimisation.
Before ever we get down to detail, it’s important to understand how Google works. How it thinks. That way, the mishmash of apparently random things we need to do to achieve top rankings gain a logic. Understanding the underlying logic simplifies things enormously.
Find out when Google last visited your site. How to generate lots of web pages, however simple your product or services may be. How to check whether your web designer has used text that is unreadable for Google.
Learn how your domain name can become a very powerful tool in optimization. And if you already have an established domain name – no problem, you don’t have to change it.
Look over my shoulder and watch how to get into a fabulous piece of free software taht will tell you exactly how many people really do use your chosen keywords each month. A perfect way to test out alternative keywords. We give a real-life example where better selection turns 10 searches a month to almost 10,000.
A hard-copy version of the video that you can print-off and keep at your side while playing with the Keyword Planner. So much easier than video!
Google has made changes to the way it ranks web pages. This bulletin explains all in layman's terms. No real problems for people taking this copurse.
I am a programmer who does web development and I was pleasantly surprised to learn so many new SEO tactics from this course. The instructor teaches very easy steps, which you have to implement to increase your website search engine rankings. You do not have to be a programmer. Most of the tactics ( around 90 percent) taught here could be done by people without a technical background. It takes time and effort to implement these tactics, but these tactics are effective. I found this couse to be very informative.
I've read so many articles on SEO my head is spinning. It was nice to get a simplified alternative to SEO. It really is the basics on SEO but its the essential basics. At the end of the day it is the quality of the content, its uniqueness and the relevant keywords that will help rank a site. Finally, changing the content frequently will also help boost the website's positioning in Google. Good course to keep the basics in check as a constant reminder. So many people have gamed the system and made things so difficult for others with their black hat methods. This course is great for a beginner in SEO.
recommend this for beginners
I really enjoyed this course. I knew that I was lacking in doing some of the basics of SEO. This course helped me decide what I needed to focus on. I now have a deeper understanding of exactly why Google Analytics is crucial to SEO success for my website and how is can help me to make writing and website decisions. Thanks!
I loved this course, had no knowledge of SEO and was a sure it would be for technical minds only. Not with this course - explains it all in business terms. Highly recommend it!