For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.
Take your courses with you and learn anytime, anywhere.
Learn and practice real-world skills and achieve your goals.
SEO? Let me show you how to make your website into a money magnet by learning the basics of search engine optimization. It's SEO easy!
Yes, I'm a freelancer working from home, yet I really do get more than 1,000 visitors every day - day in, day out. That's auditable.
And it's not the mythical ‘hits’ that some people boast about. These are real live humans.
Around a third of a million a year! That's why I now have to farm work out.
IF YOU ARE A WEB DESIGNER, APPLICATION DEVELOPER, FREELANCER, THIS COULDN'T BE MORE APPROPRIATE. YOU ARE SELLING TO EXACTLY THE SAME AUDIENCE I SELL TO.
And I did all the search engine optimization myself. I don’t pretend to be an SEO guru. In fact, I hate technology but I realized some time ago that your rankings in Google searches are too valuable to entrust to others. And there's no need to spend a fortune with SEO companies when you can achieve astounding results yourself without any technical expertise. After all, no-one knows your business like you do, and no one can be as highly motivated.
Does it work?
These are the results of some of my key phrase Google rankings (PS I am a copywriter)
Copy and Paste
In this search engine optimization training course, there's no sales hype. I just lift the kimono and show you exactly what I did to my own site – and you can do exactly the same to your site – just ‘copy and paste’. And, yes, it does take into account the latest changes that Google has made to its ranking algorithm.
A jargon-free zone
We start very gently, taking a bite at a time. In the entire course there are just six hard-core jargon words (I couldn’t avoid those). These are search engine optimization basics, so they are easy to understand. The rest is pure layman’s language. Each video introduces a new concept and is followed by a downloadable pdf, so you have a hard copy and can add notes of your own.
This is not a sterile ‘off the shelf, take it or leave it’ course. In my other course ‘How to Become a Copywriter’, I introduced the idea of fireside chats. When students raise a query that would be useful to others, I add a video ‘chat’ covering the topic. That way, the course always stays up to date and, over time, really tunes into student needs, rather than what I may think those needs are.
Oh – and I am very accessible. Any queries, or anything not clear, just email me.
I am here to help.
This has got to be the definitive course on SEO - exactly what entrepreneurs and startups have been crying out for
If you have seen me on TV's The Secret Millionaire, you will know I built my own startup from scratch to make it into a multi-million dollar business around the globe. You will also know that I dedicate a lot of my time helping entrepreneurs and startup businesses to get off the ground.
I have known Len for a number of years and he has given SEO workshops on my behalf for lots of new businesses. Always ecstatically received. Those workshops became the basis of this course.
I can personally recommend it. Invest now and grab that competitive advantage.
Dawn Gibbins, MBE, MBA, philanthropist, entrepreneur
Dawn's accolades include Veuve Clicquot Business Woman of the Year, voted the most influential person in UK manufacturing and an MBE for services to industry.
She has also been made a ‘Pioneer to the Life of our Nation’ by Her Majesty The Queen in 2004 and recently been titled ‘Legend of Industry’ .
WARNING: If you are already proficient at SEO, this course is NOT for you. It’s not for ‘techies’, so you will be disappointed and frustrated. It is intended for people like me, too occupied running my business to want to get down to the minutia. I just want top ratings – and that’s what I get.
An opportunity to meet me briefly. Check me out
We dismiss some of the popular myths that make life more complicated and frustrate any attempt at search engine optimisation.
Before ever we get down to detail, it’s important to understand how Google works. How it thinks. That way, the mishmash of apparently random things we need to do to achieve top rankings gain a logic. Understanding the underlying logic simplifies things enormously.
Find out when Google last visited your site. How to generate lots of web pages, however simple your product or services may be. How to check whether your web designer has used text that is unreadable for Google.
Learn how your domain name can become a very powerful tool in optimization. And if you already have an established domain name – no problem, you don’t have to change it.
Look over my shoulder and watch how to get into a fabulous piece of free software taht will tell you exactly how many people really do use your chosen keywords each month. A perfect way to test out alternative keywords. We give a real-life example where better selection turns 10 searches a month to almost 10,000.
A hard-copy version of the video that you can print-off and keep at your side while playing with the Keyword Planner. So much easier than video!
Google has made changes to the way it ranks web pages. This bulletin explains all in layman's terms. No real problems for people taking this copurse.
I had tried to read up and listen to other free courses on SEO but with Len, I really understand it now and feel confident to keep growing my knowledge. I found it useful to have the 'Google analytic's' or 'key word planner' window open and to stop the video then go into GA to look. Doing this helped me understand more. This is the 2nd course I have done of Len's and highly recommend it. I can now plan to spend a few hours every week dedicated to my SEO and getting my website to work. Thanks to Len.
The course covered my expectations and beyond, without complicated technical terms. Len is a splendid instructor that always answer your doubts. He provide support material to print in addition to his videos, what makes the learning experience much more didactic. Totally understandable, even for non-native English speakers. This was a great experience for me!!
Watched it all in one sitting and it certainly IS as good as advertised, clearly a must for anyone working in the web ecosystem :D
A very enjoyable course! I thought I knew about SEO already. Turned out I was wrong. Especially the registry thing was enlightening :)
does what it's aimed to do - give you an overview of the subject, enough to know where to dig in deeper. short and to the point.