Cathy works with entrepreneurs who want to write and sell books as part of their business (and personal) growth strategy. Whether it's for brand-building and credibility, or to share a message – and best of all when there's a link between the two.
You can find Cathy's training courses here on Udemy. She also leads live workshops and events to help you get your book done and really take your business to the next level of success. "Marketing is a credibility game" as one of her students said and there is nothing that will boost your credibility faster than having a good book.
Cathy wrote her first book in 2010. And sold 37 copies the next month. Not bad. But she knew it could do better and had gone on to build success after success with sold-out workshops and Amazon bestsellers. She now has a raft of highly regarded training courses behind her and works with multiple bestselling authors to show them how to use a digital book to reach more people and get more credibility in their field.
Cathy loves the business end. How your book can fit your business, how you can take what you already know and turn it into a book without having to re-create from scratch. Clients choose to work with her for her warm and motivating approach, and her razor-sharp expertise at taking your ideas and turning them into a structured and engaging book that readers love to consume.
She’s also an expert in the whole world of self-publishing and online marketing – and while she doesn’t guarantee to make your book a bestseller, she has a long line of credentials of bestselling authors who have worked with her or taken her training courses.
Cathy loves to work with people who are decisive and motivated. She wants nothing more than for you to take action and succeed. Thinking about a solution isn't enough. You have to move – that’s when the magic happens.
The back story...
For over twenty years Cathy has been an economic adviser to governments around the world. Economics is all about creating and sharing wealth and she'll tell you that we have to be proactive about the sharing part. She’s set up a micro-lending fund for women in Africa, and headed up multi-billion euro packages of European economic development funding.
Today her ambitions are to help you create a business and life you love so that you can be inspired to do the big stuff.
"One of the best courses I've ever seen. This is by far one of the best courses that I have ever taken. The content is very thorough, the pacing is just right and the quality is excellent. I highly recommend this course if you are looking to publish your book in the Kindle store."
"Best course ever! Cathy can explain everything related to creating, publishing and promoting ebooks MUCH better than everyone I've seen. She covers all angles in this course. Take it, you'll love it, and will learn SO much."
"This course goes insanely in depth on how to figure out the correct approach to every aspect of creating and launching your ebook. Can you write a book and upload it with some free online tutorial and without the need for this course? Sure! But with others taking this course, your book doesn't stand a chance at outselling them."
And I could go on – but these are all real student reviews and you can read them yourself on this page.
My job right now is to explain what you're going to get inside this course and to help you move one step closer to getting your book finished. In this course, you will learn how to publish your ebook on Amazon's Kindle.
But why would you want to publish your book on kindle?
You might not realise it, but having a book is one of THE best ways to boost your credibility and establish yourself as an expert in your field. Just think about how YOU feel when someone tells you that they are a published author. And maybe even a bestselling author?
It's also one of the best ways I have found of getting known. Making new connections and bringing people back to your website. And we also talk about good practice in asking those people to sign-up for your email list. And all at zero cost – no advertising, no need for complex SEO – your book is targeted at people who are already looking for your information.
And the great thing is that they are buyers
They have already bought your book and anyone in business knows that the value of a client or customer who wants the information or service you are offering and has paid for it – even the small price of a kindle book – is worth many times the value of someone just casually browsing.
But maybe you already know this and you've put off writing your book because it seems like such a big project?
No problem – I have you covered!
First of all a book for kindle is probably a lot shorter than you think. Maybe 10,000 to 20,000 words. Not the 50,000 words that a traditional business book might be and certainly not the 200,000 words a big fiction blockbuster would be.
And I give you very clear structures so that the writing part is easy. I won't go so far as to say the book with write itself, but I do say that clear structures make for easy writing.
Or maybe you really don't consider yourself to be a writer?
Well, I'm a writer myself and I think you're best served by publishing your own content - but if you're STILL not convinced you want to put pen to paper (or you don't have the time) then I give you ways to get your book done without writing a single word yourself.
Oh but then it's so complex to actually publish an ebook...
Not at all!
Again and again students tell me how clear the material is and how the small steps I take you through make it manageable and actionable, whatever your level of knowledge.
"It's All Here. ....well set out, easy to follow (particularly the contents page, and re-formatting the book for kindle, which can get quite complex, but very easy to follow along in this course) .... I have no hesitation recommending this course. Also regular updates, and an author who genuinely is there to support you, is priceless."
"Cathy provides real value and takes you step by step through the process. This leaves me feeling that the result is achievable. I feel motivated and not overwhelmed."
"This is one of the most helpful courses that I've ever taken. The information is presented in a way that is clear and easily consumed."
I know that you can do it - and if you don't want to then I give you the best places to outsource some of these more technical or administrative tasks.
And anyway who would want to hear what I have to say?
Well people who are interested in your subject want to know what you have to say! And if you don't believe me, look at your own bookshelf or e-reader. Do you have more than one book on topics that you like to read about...? Do you buy another thriller or romantic fiction novel even though you just read a similar one last week...? I certainly do!
Because what readers want is not just more information. They want information that is presented in a step-by-step fashion – maybe a "how to" book. Or they want a different take on the prevailing view? A reader will get more value out of your story or your perspective than you might think - and only you can tell that story.
We all have something that is worth saying and I can't think of a better, faster or easier way to get your message out than with a digital book.
Cathy, does your course just apply to non-fiction?
All my techniques are tried and tested with my own books. As well as my main books, I have others that I write in a pen name just so that I can trial new techniques and keep up with what is working inside the Amazon platform.
And although my books are non-fiction, I know these techniques work for fiction writers as well. Maybe the market is a little more crowded, and maybe you won't be a stand-out success with your first book, but the principles of what works are exactly the same.
"VERY useful and practical. ...my book of short stories is already #1 in short stories category on Amazon UK... Strongly recommend to everyone who has or is planning to have a published kindle book. It definitely is worth the price!!!"
So if you want to get your message into the world, expand your reach, build your brand and your business then I am here to show you easy and fast it is to become a published author.
"...I've been on a lot of kindle webinars, listened to top authors talking about getting a book out there, and I have to say, this course beats them all...."
Without agents and without publishers. Get your book published and selling – literally overnight
If you have a story to tell, or you want to position yourself as the leading authority in your field. To stand out. To get that credibility that comes with having a book. To help people find out about your business and cement your expertise.
"Fantastic course, delivering all that it promises. This course has some of the best content out there when it comes to publishing on kindle, or just about any sort of self publishing. Top quality sessions jam packed with useful content and actionable items topped up with motivation too...."
Maybe you're a writer who wants to earn income from your writing?
Or maybe you want to step into a speaking career and want a book to lead the way for you?
Or maybe you have a wealth of knowledge and expertise and you can package it into training or coaching courses and have a book be a lead generation machine for you?
Or maybe you're in a job and you want to write a book to help you stand out when you come to take that next step on the career ladder?
Whatever your motivation and situation, this complete step by step course will show you exactly how to do that.
"Jam packed ... has everything you need to know and more. This is a terrific course! Cathy Presland offers everything you need to know to not only get your book published but to get it ranking well within Amazon. She breaks down everything you need to know and do into bite-sized chunks and shows you how to do each step as you look over her shoulder. I particularly enjoyed her sharing pros and cons of different strategies, which are "optional", which may be a waste of time etc. I'm all for getting to the goal as quickly as possible! I've seen courses in this area that offer much less value than this one does for a whole lot more money so whether you are just beginning on this journey or are already a published author looking for a few new strategies, you will get something from this course."
What if I have a question once I'm inside the course?
Inside the course there is a place to ask questions and get personal answers from me if there's anything at all you're not clear about. And I can promise that that kind of attention is worth the price of admission alone as they say :)
"This is really good stuff. Cathy is very responsive to questions, and even revised a section to make it more clear."
So what are you waiting for?
And if you STILL have questions you need answered before signing up, feel free to message me here on Udemy or over on facebook – I want this to be the right fit for you so that you get the absolute best results you can get.
I really hope to see you inside so that you can get started with your book today!
Downloadable pdf of the material in Video 3.2 to give you frameworks to help you create your book quickly and easily. Just click over to the "extras" tab in the upper right to download this document.
This is the exact document you see me editing in videos 4.2 and 4.3 - yours to have and use and amend. Just add content, change the format of headings (or not), update the table of contents and you are good to go!
Thanks to Shaan for suggesting this fiverr contractor. http://fiverr.com/jw12792/create-a-unique-ebook-cover
I haven't used her personally but Shaan got his cover done and was very pleased with the results. If you have other people who do cover design, let me know and I'd love to start a reources sheet on this.
Just wanted to clarify here that I'm talking about adding a badge or some text to your cover image, but you shouldn't change the actual title of your book....
I found this great way of reaching out and getting reviews. It seems to obvious but yet sometimes we need the obvious to be pointed out to us! Anyway I connected with Mike and he's super-happy for me to spread the word about this. It does mean reaching out one by one and for a kindle book I'd recommend sending a pdf or letting the reviewers know when you're having your promo days (although that second option means they have to have a kindle device or app - sending a pdf means they can leave a review even if they don't have a kindle device or app). The worst that can happen is they say "no" or just ignore you - and chances are that they will be happy to get a free book!
Amazon also have the facility to manage two author pages if, for example, you have a pen name. You can associate your books with a single publisher account. Doesn't work if you have more than one pen name but a nice way to be able to have two author pages. It's pretty simple to set up - you just have to let them know through their contact us and then they will check it and set this up for you. See their help pages for more info:
Here is a list of forums you might like. Some of them have "shameless promotion" boards where you can list your book. If you find any of these forums particulary useful - or you find others that work well that I didn't list here - then just let me know and I can update this document.
Did you know that you can earn a 50% commission if you recommend this course to a friend or colleague? Watch this video to find out exactly how to do this.
There seems to be a problem with audio files in some internet browsers. Just adding this video file in case this is affecting you - the content is exactly the same as the audio. Also the video means you can see Ralph's book right up there with the Steve Jobs biography!
Content-packed interview with author and blogger Steve Scott who talks us through the exact strategies he uses to get sales of up to 50 books a day on an ongoing basis. Yep, that's all day every day. Thanks Steve for sharing your time and expertise with us!
I picked up Cathy's course with hopes to spur my motivation to get my ebook done. I decided to follow the course through my progression; meaning I would watch a video or section and then do the work all the way through. I am notorious for falling down rabbit holes of research and learning and never getting anything done so I used only this course to get my ebook completed. The course contained everything I needed; from picking a topic, determining if it was viable, writing, and formatting. Cathy's course also led me through the Kindle platform upload - I didn't once refer to the Kindle reference material and only used Cathy's instructions. She offered more than enough information and also provided reasoning and direction when a decision might need to be made. Best of all; I got it done!! By following the steps and not getting overwhelmed I actually completed, and published my ebook and am on my way to another. I have already recommended the course to friends and would have no trouble recommending it to anyone.
I thoroughly enjoyed this course...the layout, the instruction, the materials. I wasn't sure when I started if I would write a book. Thought it would be useful to know what would be involved. Having completed this course, I am convinced not only that I'm capable of writing BOOKS, but that it's very do-able. I'd highly recommend this course to anyone who's even casually thinking about writing a book.
Thanks so much Cathy for creating this course - I have been wanting to write my book for so long, and KDP publishing finally meant that it was possible. Without the hand-holding of this course, my book would still be in the production phase. The steps are clear, concise and really thorough without being overwhelming - I'm not sure if linking to my own book is the done thing here, but it's proof that the advice given actually works - you cannot really ask for more than that! Here's the proof: http://www.amazon.co.uk/s/ref=nb_sb_ss_i_1_13/280-8456606-6326163?url=search-alias%3Dstripbooks&field-keywords=secrets+of+freelance+illustration&sprefix=secrets+of+fr%2Cstripbooks%2C227
This is the fifth Kindle UDEMY course I've taken. Why so many courses? Because either the material was shallow and/or the presentation suffered from inferior presentation skills. There is more in-depth information about Kindle creation, publishing, and marketing in this one course than all of the other Kindle courses (I've taken) combined. The presentation is from a professional who understands how to teach so students learn and retain. There are cheaper Kindle courses and more expensive ones, but none as informative as this one.
I had written an e-book for one of my courses and I decided to take Cathy's course to look into Amazon selling platform and voila! I published my eBook in record time (2 hours) on Amazon AND kindle. This course is very easy to understand and follow through. Thank you Cathy!