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Marketing Mobile Apps for Top Visibility and Lasting Success

Learn App Marketing to attract reviewers, create buzz, improve placement, leave competitors in the dust.
22 reviews
  • Lifetime access to 45 lectures
  • 3+ hours of high quality content
  • A community of 1300+ students learning together!
  • Deltina Hay Author, publisher, developer, blogger, and professor

    Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

    Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

    For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

    Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

    Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

    Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.


Marketing Mobile Apps for Top Visibility and Lasting Success

Learn App Marketing to attract reviewers, create buzz, improve placement, leave competitors in the dust.
22 reviews

Do you know why nearly half of iOS apps are never downloaded? And that a quarter of downloaded apps are only used once?

Answer: Lack of Effective App Marketing!

I am sure that the last thing you want is to build an app that no one will see, few will use, and will not make you any money. Therefore, learning how to market your app is absolutely critical for your success. And the great thing is, I can show you, step-by-step, how to get your app marketing right the first time.

Your pre-launch marketing phase should start months before you launch your app. So, learn from someone who knows, take this course and start your marketing now to get a jump on your competitors.

So, how will my ‘Marketing Mobile Apps for Top Visibility’ course, help your success?

  • You will get fast, easy-to-use app marketing strategies and systems
  • You will learn how to target and massively increase your app's exposure to your target audience
  • I will show you how to improve and boost your app store rankings
  • I will teach you how to quickly set up a mobile app marketing plan for your long-term success
  • You will learn how to get valuable exposure for your app from the media, reviewers, and bloggers
  • You will learn how to optimize your app assets for best placement in the app store


  • I will show you how to create buzz around your app and draw attention from the people who matter
  • You will learn the insider secrets of how to use the power of social media and word-of-mouth marketing to significantly increase your audience
  • I will show you how to build an advocate base of supporters, who will champion your app within their networks
  • I will teach you how to build a system to maintain your app’s marketing momentum for the rest of its natural life
And You Will Get:

Examples, Templates, and Worksheets including: Sample media kits, press releases, sell sheets, and Tons of Other Great Resources

The course comes with a ‘no quibbles’ 30-day Money Back Guarantee, so, there’s absolutely no risk.

So, Take This Course Today and Start Boosting Your App’s Success Right Now.

About Your Instructor:

Deltina Hay has been a successful publisher for nearly 10 years and is the author of three books on social media, the mobile web, and search optimization. She is a web developer and programmer who’s developed and successfully marketed numerous mobile apps of her own and is now, for the first time, sharing her industry-leading marketing tactics and strategies with developers just like you. Join Deltina by taking this course today and leave your competitors in the dust!

Click the ‘Take This Course’ button above to Get Started.

Student Feedback:

“Really great course, I was impressed by the depth and concrete examples - the resources provided are also top notch and plentiful. This is more than worth the purchase price, highly recommended if you need help with app marketing!” –Candace Kelly Sargent

Marketing Mobile Apps for Top Visibility will open your head to what you need to do and help you develop a marketing game …. No one is going to find your app by searching the app store. Course is undervalued price-wise.” –Michael Martin

“The videos gave me a better understanding of mobile marketing! All points mentioned in her slides are well-explained and I would definitely recommend this to my friends if they were to do mobile apps!” –Abrial Wong

Take This Course and Start Boosting The Success of Your App Right Now.

    • Internet connectivity is required.
    • Over 45 lectures and 3.5 hours of content!
    • Learn how to market your mobile apps for lasting success
    • This course will help you create a media kit you will be proud to present to the media
    • Learn how to approach the media and reviewers
    • You will learn how to write effective press releases in proper form
    • Learn how to write good query letters that won't end up in a reviews trash
    • This course helps you establish short term and long term marketing plans
    • Learn how to leverage social media to create advocates for your mobile app
    • Mobile app developers
    • Marketing and PR professionals


  • SECTION 1:
    Introduction: Market Early and Market Often
  • 1
    Introduction to the Course
  • SECTION 2:
    Long Lead-Time Phase: 4 to 6 Months Prior to Launch
  • 2
    The Critical Long-Lead Time
  • 3
    Identifying Your Target Audience and Competitors
  • 4
    Completing Your Keyword Analysis
  • 5
    Choosing Your App Name
  • 6
    Creating Brilliant App Icons
  • 7
    Preparing Your Description, Screen Shots, and Video
  • 8
    Preparing Your Media Kit
  • 9
    Advance App Cover Sheet
  • 10
    The Press Release
  • 11
    Author/Developer/Publisher About Page
  • SECTION 3:
    Long Lead-Time Phase: 90 Days Prior to Launch
  • 12
    Preparing Your Website
  • 13
    Approaching the Media, Reviewers, and Bloggers
  • 14
    Pitching to the Media, Bloggers, and Reviewers
  • 15
    Creating Your Social Media Plan
  • 16
    Building Your Support Network
  • 17
    Publishing Your First Press Release
  • SECTION 4:
    Pre-Launch Phase: 30 Days Prior to Launch
  • 18
    Introduction to Pre-Launch Phase and Preparing Screen Shots
  • 19
    Creating Optimized App Descriptions
  • 20
    Producing Your Promo Video
  • 21
    Supplemental Video: Mobile Web Book Trailer
  • 22
    Optimizing Your App Store Submissions
  • 23
    Final Tasks for the 30-Day Mark
  • SECTION 5:
    Launch-Time Phase: One Week Prior to Launch and Launch Time!
  • 24
    The 7-Day Subphase
  • 25
    Tasks Specific to Web Apps
  • 26
    Supplemental Video: How to Create a Website Shortcut on a Mobile Device
  • 27
    Launch Time at Last!
  • 28
    Launching a Burst Campaign
  • 29
    Other Launch-Time Tactics
  • SECTION 6:
    Post-Launch Phase: Just After Launch and Well Beyond...
  • 30
    The "In It for the Long Haul" Phase
  • 31
    Increasing Your Reach
  • 32
    Ongoing Marketing
  • 33
    Seeking More Ways to Market Your App
  • SECTION 7:
    Other Marketing Tactics and Tracking Your Success
  • 34
    Other Marketing Tactics
  • 35
    Tracking Your Success
  • 36
    Supplemental Video: Creating an Mobile Optimized Landing Page
  • 37
    Supplemental Video: Download a mobile App with Tapit NFC
  • SECTION 8:
    Conclusion: I want to hear about your success!
  • 38
    Conclusion and Contact Info
  • SECTION 9:
    Supplemental Materials
  • 39
    Advance App Cover Sheet Template
    14 KB
  • 40
    App Press Release Template
    15 KB
  • 41
    Query Letter Template
    14 KB
  • 42
    Query Letter Example
    21.5 KB
  • 43
    Mobile Web Book Media Kit Example (ADVANCE)
    4 slides
  • 44
    Mobile Web Book Media Kit Example (FINAL)
    4 slides
  • 45
    Class Resources
    3 pages


  • 15
  • 3
  • 1
  • 2
  • 1


  • Darius Chan
    Great start to app marketing

    This is a great course for anyone who wants to make their apps successful in the marketplace. Recommended!

  • Paul De Sachy

    Deltina has gotten me to organize my development team about the promotion and sale of our games, in a simple and enjoyable lessons.

  • Matthew James Wilberger
    Well Worth The Cost!

    Increased our visibility in iOS app store by 5000% after tips from Deltina's App Store Optimization modules. And I use all of the modules to train new interns on mobile marketing!

  • Candace Kelly Sargent
    Good Comprehensive Course!

    Really great course, I was impressed by the depth and concrete examples - the resources provided are also top notch and plentiful. This is more than worth the purchase price, highly recommended if you need help with app marketing!

  • Nutrino

    Excellent course for setting the basis of how to market a mobile app. It covers every aspect of the process, From the pre launch stage to the after launch.

  • 30 day money back guarantee!
  • Lifetime Access. No Limits!
  • Mobile Accessibility
  • Certificate of Completion