Technology companies face four major development hurdles along the path to success: basic concept, the product, getting it to customers, and making money. Focusing on the last, the two prevalent business models for making money in the high tech market are advertising or partnering. After thorough analysis comparing the costs of different advertising strategies, the Paypal founders decided that, however unintuitive, giving each customer $10 for opening a new account was the cheapest method to obtain customers.

1. 
   Lecture 1: Lucky or Brilliant?
   
2. 
   Lecture 2: Paypal Cofounders Met in Terman at a Seminar
   
3. 
   Lecture 3: How We Attracted Our First People
   
4. 
   Lecture 4: Selling Employees, Selling Investors, and Selling Customers
   
5. 
   Lecture 5: Selling Investors: Beaming at Bucks
   
6. 
   Lecture 6: Selling Customers -- Getting the Product Out
   
7. 
   Lecture 7: Exponential Growth
   
8. 
   Lecture 8: Coping with Fraud
   
9. 
   Lecture 9: The Initial Public Offering (IPO)
   
10. 
    Lecture 10: Viral Marketing
    
11. 
    Lecture 11: Changing the Business Model
    
12. 
    Lecture 12: Beating Competitors - and the Conventional Wisdom
    
13. 
    Lecture 13: Negotiating with eBay
    
14. 
    Lecture 14: Advice to eBay (the acquirer)
    
15. 
    Lecture 15: When and Why to Merge With a Competitor to Dominate a Market
    
16. 
    Lecture 16: Paypal is Not a Bank
    
17. 
    Lecture 17: Looking Ahead to Their Next Venture