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Build. Measure. Learn. Lean Startup SXSW 2012.

Become a Lean Startup Guru. Learn Lean Methodology from Lean experts like Eric Ries, Steve Blank, and more.
401 reviews
WHAT'S INSIDE
  • Lifetime access to 18 lectures
  • 5+ hours of high quality content
  • A community of 57400+ students learning together!
  • 120+ discussions
TAUGHT BY
  • Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.

    He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.

  • Steve Blank Serial Entrepreneur
    Steve Blank is a retired serial entrepreneur with over 30 years of experience in high technology companies and management. He is a Consulting Professor at Stanford in the Graduate School of Engineering STVP Program.

    Steve has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games).

    Steve is on the board of CafePress.com, an on-line marketplace, and IMVU, a 3D IM social network.

    Steve was appointed by Governor Arnold Schwarzenegger to the California Coastal Commission and is the Chairman of Audubon California and on the board of the Peninsula Open Space Trust (POST.)

    His Google Tech talk, "The Secret History of Silicon Valley" (available on YouTube) is one of the definitive views on the early history of innovation in Silicon Valley.

    Steve teaches entrepreneurship and a methodology of managing marketing, sales and business development in high technology startups.  His course text "Four Steps to the Epiphany" is the definitive work on Customer Development and is one of the foundations of Lean Startups.  

    Steve also likes the ideas shared in Eric Ries' Lean Startup Course.
  • Ash Maurya Helping Entrepreneurs Succeed

    "Life's Too Short to Build Something Nobody Wants".

    I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

    Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

    That is my mission and reason for being.

  • Janice Fraser Startup Coach

    Janice Fraser

    Janice is an entrepreneur and advisor to startups. Her latest venture, LUXr, has provided workshops for hundreds (thousands) of entrepreneurs around the world. She has personally worked with more than 50 companies in the past three years. With backing by 500Startups, Mitchell Kapor, Bill Gross's Idealab, and Tony Hsieh's Vegas Tech Fund, Luxr is relaunching as an e-learning subscription service for entrepreneurs. 

    It's inexpensive and high-return. You give us an hour, and we promise you progress on your company. 

    Janice is also an advisor to startups including Task Rabbit and PopVox. She has raised capital, founded successful (and failed) startups, including the first UX design firm, Adaptive Path, where she served as the company’s first CEO. Janice is a guest speaker at many conferences and top business schools around the world, including Haas, Kellogg, Stanford, and the Presido Graduate School of Management.

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Build. Measure. Learn. Lean Startup SXSW 2012.

Become a Lean Startup Guru. Learn Lean Methodology from Lean experts like Eric Ries, Steve Blank, and more.
401 reviews

Welcome to the exclusive Lean Startup course where you will learn lean startup methodology from the world's leading startup founders and experts, including Steve Blank, Scott Cook, Ash Maurya, Todd Park, and many more.

Build: Lessons learned in agile, continuous development.

Measure: Case studies on pivots & minimum viable product (MVP).

Learn: Best practices in customer development.

Recorded at SXSW Interactive 2012, this course is the only place where you can find all presentations and videos for the entire Lean Startup event and learn lean methodology for startups from the leading experts.

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

    • Over 18 lectures and 6 hours of content!

CURRICULUM

  • SECTION 1:
    Intro: Dave McClure & Eric Ries Uncensored
  • 1
    Dave McClure & Eric Ries Uncensored
    48:24

    With an unbridled passion for startups and f-bombs, Dave McClure opens The Lean Startup SXSW by interviewing Eric Ries.

    Eric Ries

    The Lean Startup

    Eric Ries is the best-selling author of the Lean Startup and the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.

    Eric is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.

    Dave McClure

    Founding Partner, 500 Startups

    Dave McClure is a greedy, blood-sucking venture capitalist & the founding partner at 500 Startups, an internet startup seed fund and incubator program in Mountain View, CA. He likes to hang out with entrepreneurs, and occasionally help or invest in their startups if they are foolish enough to let him.

    Dave has been geeking out in Silicon Valley for over twenty years, and has worked with companies such as PayPal, Mint, Founders Fund, Facebook, LinkedIn, SlideShare, Twilio, Simply Hired, O’Reilly Media, Intel, & Microsoft. Years ago he used to do real work like coding or marketing or running conferences, but these days he mostly does useless stuff like sending lots of email, blogging, and hanging out on Facebook and Twitter.

    Dave also likes to play ultimate frisbee when his knees don’t hurt.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/


  • SECTION 2:
    (NOT JUST) SHIT STARTUPS SAY: Anatomy of a Rockstar Product Cycle
  • 2
    Agile Development - Mary & Tom Poppendieck
    14:00

    Mary and Tom Poppendieck

    Co-Authors, Lean Software Development: An Agile Toolkit

    Mary Poppendieck has been in the Information Technology industry for over four decades. She has managed solutions for companies in several disciplines, including supply chain management, manufacturing systems, and digital media. As a seasoned leader in both operations and new product development, she brings a practical, customer-focused approach to software development problems.

    A popular writer and speaker, Mary literally wrote the book on Lean Software Development, along with her husband, Tom Poppendieck. Lean Software Development: An Agile Toolkit, was published in 2003 and won the Software Development Productivity Award in 2004. Implementing Lean Software Development: From Concept to Cash, was published in 2006, and Leading Lean Software Development: Results are Not the Point, was published in November, 2009.

    Tom Poppendieck has a PhD in Physics; his considerable modeling and mentoring skills are rooted in his experience as a physics professor. His early work in IT infrastructure, product development, and manufacturing support, evolved to consulting project assignments in healthcare, logistics, mortgage banking, and travel services.

    Tom is co-author of the book Lean Software Development: Lean Software Development: An Agile Toolkit, was published in 2003 and won the Software Development Productivity Award in 2004. Implementing Lean Software Development: From Concept to Cash, was published in 2006, and Leading Lean Software Development: Results are Not the Point, was published in November, 2009.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 3
    Continuous Deployment : Etsy Case Study - Chad Dickerson
    14:34

    Chad Dickerson

    CEO, Etsy

    Chad Dickerson is the CEO of Etsy, the marketplace for independent, creative businesses. Chad was CTO at Etsy from September 2008 until July 2011.

    Before joining Etsy in fall 2008, Chad led the Brickhouse and Advanced Products teams at Yahoo!. Prior to this role, Chad was senior director of the Yahoo! Developer Network and launched the Hack Day program globally at Yahoo!

    Chad came to Yahoo! from InfoWorld Media Group (IDG) where he served as CTO for nearly five years. Prior to InfoWorld, Dickerson served as CTO of Salon.com and in various engineering positions at CNN, CNN/Sports Illustrated, The Atlanta Journal-Constitution and The (Raleigh, NC) News & Observer. Dickerson holds a BA in English literature from Duke University.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 4
    Minimum Viable Product: Case Study from the Author of 'Running Lean', Ash Maurya
    14:15

    Ash Maurya

    Follow Ash Maurya

    USERcycle

    Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog and recently turned into a book: Running Lean.

    Ash holds a bachelor of science in electrical engineering from Rochester Institute of Technology (RIT) and resides in Austin, Texas, with his wife, two children and two dogs.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 5
    Anatomy Of A Rockstar Product Cycle, Q&A
    10:31
  • SECTION 3:
    MEET THE AUTHORS: Words of wisdom from 'lean' thought-leaders
  • 6
    Words of Wisdom from 'Lean' Thought-Leaders
    10:08

    Steve Blank, Stanford University
    Patrick Vlaskovits, Drumbi
    Ash Maurya, USERcycle
    Jeff Gothelf, Proof
    Janice Fraser, LUXr

    Steve Blank

    Serial Entrepreneur & Professor

    Put to a vote, Steve Blank might have been chosen “least likely to succeed” in his New York City high school class. Steve’s path has taken him from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and Steve was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.

    After 21 years in 8 high technology companies, Steve retired in 1999. He co-founded his last company, E.piphany, in his living room in 1996. Steve’s other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.

    Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.

    After Steve retired, he took some time to reflect on his experience and wrote a book (actually his class text) about building early stage companies called Four Steps to the Epiphany.

    Steve moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that Steve developed in his book is one of the core themes in these classes. In 2009, he was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed Steve as one of the 10 Influencers in Silicon Valley. In 2010, Steve was awarded the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business.

    Steve also followed his curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.

    In 2007 Governor Arnold Schwarzenegger appointed Steve to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast. (The NY Times described the work of the Commission here.)

    In 2010 Steve was appointed to the Expert Advisory Panel for the California Ocean Protection Council.

    Steve is on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. He is also a board member of Peninsula Open Space Land Trust (POST). In 2009 he became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).

    Patrick Vlaskovits

    CMO

    Patrick Vlaskovits is an entrepreneur, mentor and author. He has founded two startups, serves as CMO at Drumbi and co-wrote The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany.

    His writing on debunking the origin of Henry Ford’s “faster horses” has been featured on Harvard Business Review, The Wall Street Journal blog and The Browser.

    Patrick has spoken at tech conferences nationally, including SXSW Interactive (Austin, Texas), Michigan Lean Startup Conference, Lean Startup Machine San Francisco/Chicago/New York as well as internationally, The Turing Festival (Edinburgh, Scotland), Leancamp (multiple), SVC2LX (Lisbon, Portugal). He tweets at @pv and blogs vlaskovits.com. Patrick enjoys advising (Drumbi, Chromatik) and mentoring and serves as a mentor for the 500 Startups and for The Lean Startup Machine.

    He organizes the Los Angeles Lean Startup Meetup which boasts almost 2,000 members. Previous speakers include Hiten Shah, Steve Blank, Eric Ries, Dave McClure, Jason Calacanis, Janice Fraser, Dave Binetti and Dan Martell. In past years, he also organized Twiistup, a well-attended tech/startup conference that celebrates the entrepreneurial and investment talent of the Los Angeles startup ecosystem.

    Patrick holds a Master’s in Economics (emphases in finance and econometrics) from University of California, Santa Barbara. When he has spare time, he can be found with his family usually on the beach or in the ocean either fishing, surfing or stand-up paddle surfing.

    Ash Maurya

    Follow Ash Maurya

    USERcycle

    Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog and recently turned into a book: Running Lean.

    Ash holds a bachelor of science in electrical engineering from Rochester Institute of Technology (RIT) and resides in Austin, Texas, with his wife, two children and two dogs.

    Jeff Gothelf

    Founding Partner

    Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Applying lean principles to improve user experience. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley. Most recently he launched Proof – a lean product innovation studio in NYC.

    Janice Fraser

    CEO, LUXr

    Janice is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to both large enterprises & tiny startups. Along the way Janice has learned a lot about what makes some teams thrive and others wither.

    At LUXr she’s answering the question, “How can regular, smart people do predictably good user experience work in an agile or Lean Startup™ environment?” She believes the answer lies in the operating practices and behaviors of the team.

    Janice has been a guest lecturer at Stanford, Haas, Northwestern, CCA and the Presidio Graduate School of Management. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company’s first CEO.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • SECTION 4:
    Steve Blank: Advice for Today's Startup Entrepreneurs
  • 7
    Steve Blank: Advice for Today's Startup Entrepreneurs
    40:50

    Steve Blank

    Serial Entrepreneur & Professor

    Put to a vote, Steve Blank might have been chosen “least likely to succeed” in his New York City high school class. Steve’s path has taken him from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and Steve was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.

    After 21 years in 8 high technology companies, Steve retired in 1999. He co-founded his last company, E.piphany, in his living room in 1996. Steve’s other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.

    Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.

    After Steve retired, he took some time to reflect on his experience and wrote a book (actually his class text) about building early stage companies called Four Steps to the Epiphany.

    Steve moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that Steve developed in his book is one of the core themes in these classes. In 2009, he was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed Steve as one of the 10 Influencers in Silicon Valley. In 2010, Steve was awarded the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business.

    Steve also followed his curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.

    In 2007 Governor Arnold Schwarzenegger appointed Steve to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast. (The NY Times described the work of the Commission here.)

    In 2010 Steve was appointed to the Expert Advisory Panel for the California Ocean Protection Council.

    Steve is on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. He is also a board member of Peninsula Open Space Land Trust (POST). In 2009 he became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).

    _________

    For the Presentation Transcript and a link to the animated version, please visit: http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-11954724

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

    © All Rights Reserved

  • SECTION 5:
    CHECK YO-SELF BEFORE U WRECK YO-SELF: Startup Metrics of the Masters
  • 8
    Panel Intro & Pivots: LivingSocial Case Study, Aaron Batalion
    19:15

    Aaron Batalion

    Co-founder & CTO, LivingSocial

    Aaron Batalion is a husband, father, geek, and entrepreneur… and also the co-founder and head technologist for LivingSocial, the local commerce platform.

    Having served billions of page views per month to building world class engineering teams, Aaron helped lead HungryMachine, later LivingSocial, from a 4 man team building top Facebook applications to 5000+ employees around the world connecting local customers to local merchants.

    Aaron currently lives in Washington, D.C., where he is a big local presence helping to push the start-up scene forward.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 9
    Metrics: HubSpot Case Study, Dharmesh Shah
    09:54

    Dharmesh Shah

    Co-founder & CTO, HubSpot

    Dharmesh is co-founder and CTO of HubSpot.  HubSpot provides inbound marketing software that helps businesses attract, convert and engage customers on the web.  The company, based in Cambridge, Massachusetts has over 6,000 customers and was ranked the second fastest growing software company in the Inc. 500.  HubSpot has raised over $60 million in venture capital.

    Dharmesh is the co-author of “Inbound Marketing: Get Found Using Google, Social Media and Blogs” published by Wiley in October, 2009.  The book has been one of the top 50 marketing books on Amazon for over 2 years.

    He also authors OnStartups.com, a popular startup blog with over 220,000 members in its online community.  He is an active member of the Boston area entrepreneurial community, an angel investor in over 30 startups and a frequent speaker on the topic of startups and inbound marketing.

    Dharmesh has a B.S. in Computer Science from UAB and an M.S. in the Management of Technology from MIT.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 10
    Growth: Airbnb Case Study, Joe Zadeh
    10:02

    Joe Zadeh

    Lead of Product & Innovation

    Joe Zadeh (a.k.a. “Joebot”) is Lead of Product & Innovation at Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. Much of his efforts are focused on keeping engineering and design tightly integrated to enable world-class online and offline experiences. He joined the company as an engineer when the entire product development team worked out of a bedroom in a San Francisco apartment. In a previous life, Joe was a research scientist and holds a Ph.D. in Bioengineering from Caltech and a B.S. in Computer Science from Northwestern University.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 11
    Effectiveness: Rally Case Study, Zach Nies
    19:46

    Zach Nies

    CTO, Rally Software

    Zach is CTO of Rally Software and AgileZen, the collaboration platforms that allow companies to build great products faster with Agile and Lean practices. Prior to joining Rally, Zach was co-founder of a startup that radically changed how creative professionals managed projects. His company was acquired by publicly-traded Creo, Inc., now a division of Kodak. He also served as Chief Software Architect at Quark, where he provided the technological vision for the company that led the creation of the desktop publishing market. At the age of 13, Zach began commercially publishing software and, at age 16, started a successful consulting business. A Boettcher Scholar, Zach received his BS with distinction in Computer Science Engineering from the University of Colorado. He lives near Boulder, Colorado and enjoys playing golf, mountain biking and spending time with his family.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • SECTION 6:
    White House Director of New Media & HHS CTO - A Conversation with Obama's Lean Team
  • 12
    Lean Startup in Government
    45:35

    Todd Park - currently U.S. CTO (formerly CTO for the U.S. Department of Health and Human Services)

    Macon Phillips - Director of Digital Strategy at the While House

  • SECTION 7:
    Intuit Founder & Chairman - A Conversation with Scott Cook on 'Going Lean'
  • 13
    A Conversation with Scott Cook on 'Going Lean'
    34:27

    Scott Cook

    Founder & Chairman of the Executive Committee

    Scott Cook co-founded Intuit Inc. in 1983 and now serves as the chairman of the Executive Committee. Before founding Intuit, Cook managed consulting assignments in banking and technology for Bain & Company, a corporate strategy consulting firm. He previously worked for Procter & Gamble, the household products giant, in various marketing positions, including brand manager, for four years. Cook is a member of the board of directors of eBay; Procter & Gamble; the Asia Foundation; the Harvard Business School Dean’s Advisory Board; the Center for Brand and Product Management at the University of Wisconsin; and the Intuit Scholarship Foundation. Cook earned an MBA from Harvard University and received a bachelor’s degree in economics and mathematics from the University of Southern California.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • SECTION 8:
    BABY GOT (FEED)BACK: Putting the Lean in Learn
  • 14
    Putting The Lean In Learn, Part 1 (Andy Rachleff, Wealthfront)
    16:08

    Andy Rachleff

    President & CEO, Wealthfront

    Andy Rachleff is President and CEO of Wealthfront, an SEC registered investment adviser offering an online service that makes it easy for anyone to access sophisticated financial advice. He is a co-founder and former general partner of Benchmark Capital. He’s also on the faculty of the Stanford Graduate School of Business, where he teaches a variety of courses on technology entrepreneurship.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 15
    Putting The Lean In Learn, Part 2 (Janice Fraser, Luxr)
    17:45

    Janice Fraser

    CEO, LUXr

    Janice is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to both large enterprises & tiny startups. Along the way Janice has learned a lot about what makes some teams thrive and others wither.

    At LUXr she’s answering the question, “How can regular, smart people do predictably good user experience work in an agile or Lean Startup™ environment?” She believes the answer lies in the operating practices and behaviors of the team.

    Janice has been a guest lecturer at Stanford, Haas, Northwestern, CCA and the Presidio Graduate School of Management. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company’s first CEO.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 16
    Putting The Lean In Learn, Part 3 (Adam Goldstein, Hipmunk)
    10:45

    Adam Goldstein

    CEO, Hipmunk

    Adam is the co-founder and CEO of Hipmunk, the travel search site. Prior to establishing Hipmunk in 2010, Adam co-founded BookTour with Wired’s Chris Anderson. He graduated from MIT in 2010 with degrees in Electrical Engineering/Computer Science and Mechanical Engineering, and was North American Debating Champion in 2010. Adam was also the youngest author ever at O’Reilly, writing AppleScript: The Missing Manual at the age of 16. Adam currently lives in San Francisco.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 17
    Putting The Lean In Learn, Part 4 (Victor Echevarria, TaskRabbit)
    12:40

    Victor Echevarria

    Head of Business Development, TaskRabbit

    Victor is TaskRabbit’s head of business development, overseeing strategic partnerships for marketing, business services and marketplace operations. He has been with the company since February of 2011, prior to which he was the founder and CEO of Frenting, a San Francisco-based startup that allowed users to find and share physical items with those in their community. Victor is also the founder of DabNab, a marketplace that helped consumers decide what to buy by letting them try out consumer electronics before purchasing.

    Prior to founding Frenting and DabNab, Victor spent time as an associate at Benchmark Capital, evaluating investments in the semiconductor industry. Victor also served as a consultant with Pillar Ventures.

    He earned a Bachelor of Science in Electrical Engineering and Computer Science from The University of California at Berkeley and an MBA from Harvard Business School.

    He is an avid triathlete with an ambitious stretch goal to “never finish last,” and enjoys cooking Spanish food – because it’s the best food on earth.

    _________

    For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

  • 18
    Putting The Lean In Learn, Part 5 (Quick Tips, Wrap Up)
    07:07

RATING

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REVIEWS

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  • Dr Pablo F German
    It will blow your mind away!

    As a whole, the course is great. But the conversation with Scott Cook are the best 35 minutes I've ever spent on how to bring an innovative culture within an organisation. It will blow your mind away!

  • Robson
    Awesome!!! Simple the best!

    Awesome startup lessons to entrepreneurs get successes in the journey!

  • Steph Russell
    Loved it!

    I found most of these lectures to be extremely fascinating. It's very long and some of it does drag on, but I took away a lot of eye-opening information from this course.

  • Jorge Yui
    Great content!

    This was the best 4 hours ever spent on internet

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