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Introduction to Web and eCommerce User eXperience Design

Get an overview of the What, Why and How of web and ecommerce user experience design and find out how to learn more.
137 reviews
WHAT'S INSIDE
  • Lifetime access to 10 lectures
  • A community of 8200+ students learning together!
TAUGHT BY
  • Dr. Deborah J. Mayhew Internationally recognized consultant, author, and teacher

    Deborah J. Mayhew, Ph.D., co-founder and CEO of The Online User eXperience Institute (OUXI) is an internationally recognized consultant, author, teacher and speaker on engineering and designing for the User eXperience.

    Deborah was one of the earliest pioneers of the field of software and web user experience. She has been Owner and Principal Consultant at Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to designing and engineering for the User eXperience, since 1986, when she became one of the first independent consultants in her field. 

    Deborah's clients have included IBM, AT&T, The World Bank, Hewlett-Packard, Ford Motor Company, American Express, The New York City Police Department, Apple Computer, American Airlines, Texas Instruments, NASA, JP Morgan Chase, The National Cancer Institute, Computer Science Corporation, Siemens, Cisco Systems, the IRS and many others.  Deborah has designed user experiences not only for web sites, but also for traditional desktop software applications, medical technology, scientific instruments, and robots.  She has taught courses in many of her client organizations as well as at many professional conferences.

    Deborah holds a B. A. in Psychology from Brown University, an M. A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. She has authored or co-authored four books on topics in User eXperience engineering, and has contributed chapters to many other books in the field. One popular book is The Usability Engineering Lifecycle. Another recent book is Cost Justifying Usability: An Update for the Internet Age, co-edited with Randolph G. Bias.

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Introduction to Web and eCommerce User eXperience Design

Get an overview of the What, Why and How of web and ecommerce user experience design and find out how to learn more.
137 reviews

This free, 30-minute course provides an introduction and overview to a track of related courses being developed by The Online User eXperience Institute (OUXI), aimed at the small web business owner and other web designers and developers with little or no prior training in web user experience design.  It provides the main foundational points you need to know before taking any of those courses, and they are not repeated in those courses, so please start here.

The concepts taught in this course are expanded upon by other courses in this OUXI curriculum track. The small fee you invest in these other courses could pay off in thousands of dollars in increased revenues from your ecommerce web site.  This course explains how.

In particular, this course provides an overview of the key elements of the design of a web user interface that will impact the user experience: usability, persuasion and graphic design.  It illustrates these elements with concrete examples from real websites.

The course also explains why and how the quality of the user experience will directly impact the bottom-line of eCommerce web sites.  

The mission of OUXI is to provide:

· A broad and comprehensive curriculum of training in designing for the User eXperience

· Consisting of engaging and interactive multimedia courses

· Taught by a consortium of top experts in industry and academia

· Affordable and available

· To anyone, any time, anywhere in the world

· Via the World Wide Web

The Institute will thus serve as a universal portal to the current collective knowledge in the field of designing for the User eXperience.

We have a long term plan for developing the curriculum, laid out on the Course List page on the OUXI website, and are soliciting votes from you, our potential students, to help decide which courses to develop first.

The Institute will also provide a Bookstore, and a portal to other respected professional resources via the Institute Library.



 

    • None
    • Over 10 lectures and 27 mins of content!
    • Understand the key elements of the design of a website user interface that will impact the User eXperience: usability, persuasion and graphic design
    • Understand why and how the quality of the User eXperience will directly impact the bottom-line of eCommerce websites
    • Acquire an overview of User eXperience that will provide context for other courses that provide more depth in certain topics
    • Small web business owners and other web designers and developers with little or no prior training in website User eXperience design

CURRICULUM

  • 1
    Downloadable Course Materials
    Text
  • SECTION 1:
    Chapter One - Introduction
  • 2
    Introduction
    00:48

    Get a brief introduction to the course.

  • 3
    What is "User eXperience"?
    02:09

    A definition of the five components that determine the user experience on a website.

  • SECTION 2:
    What Makes a Great User eXperience?
  • 4
    What Makes a Great User eXperience?
    02:10

    Learn the key design factors for a great user experience and what sort of expertise is necessary to achieve them.

  • 5
    Show Me
    10:25

    Consolidate your understanding with concrete examples from real web sites of good and poor usability, persuasion and graphic design.

  • SECTION 3:
    Why is the User eXperience Important?
  • 6
    Why is the User eXperience Important?
    05:16

    Understand the bottom-line value of an investment in the user experience through a cost-benefit example.

  • 7
    There is a Great Deal of Room for Improvement
    01:46

    Learn from web traffic statistics how much room for improvement there is that could be addressed by investing in the user experience.

  • SECTION 4:
    The Process of Designing for the User eXperience
  • 8
    Websites Typically Evolve the Quality of Their User eXperience
    01:11

    Learn why the typical approach to the design of the user experience is wrong and costly.

  • 9
    There is a Natural Order to the Design of a Website User eXperience
    02:29

    Learn how to approach the design of the user experience in a way that is more efficient and cost-effective.

  • SECTION 5:
    Summary
  • 10
    Summary
    00:53

    How to continue your education in user experience design.

RATING

  • 53
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  • 22
  • 7
  • 3
AVERAGE RATING
NUMBER OF RATINGS
137

REVIEWS

  • Monica Muchajer
    Good Intro to UX

    I like how she explain in a very simple manner the meaning of UX, what the order of UX is and how this helps increase online sales. Thank you!

  • Reem Mehanna
    Good, Quick , Simple , Basic

    Thank you for sharing it for free. The course is very good one. The instructor is good , doesn't waste a minute and clear. The course is very basic. It is only good if you know nothing about UXD. or you are a business owner who needs someone to wrap the whole thing up for you to be able to understand what ur supplier is doing .

  • Alessia Vozza
    Introduction to Web and eCommerce User eXperiance Design

    Really good lecture. The presenter was clear and concise making it easy to follow and understand.

  • Russell Rogers
    Great information on the basics of website User eXperience (UX)

    While this isn't a fully comprehensive course on UX, I think it's a great summary on the subject. I've seen in the discussions that this course is old, but in reality it's actually fairly new (it just looks old). At one point in the video the instructor cites a study from Dec. 2013 suggesting that this course was probably recorded in early 2014. Maybe they just skipped the graphic design part of the UX process to make these videos more cost efficient? Also, while this tutorial is very good at pointing out common design decisions that web designers might make which confuse users; the web site that this instructor suggests to continue the instruction (http://www.ouxinstitute.com/) looks incredibly old and outdated; which for me doesn't create a lot of trust in their brand being relevant to todays consumer. But overall, the information given about UX design seems sound to me.

  • Dipin Kumar Krishnan
    Good for beginners!

    Get started with User Experience with this basic course. You get the basic idea of UX which is a foundational skill which you could enhance to beyond limits. UX is awesome!

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