X

Looking for the Udemy logo?

Here are a few to choose from:

Udemy Create a Course Browse Courses
Signup Login

Try one lecture for free

Adwords for Beginners - The Ultimate Adwords Tutorial

The Beginners Guide to Creating Successful Google AdWords Accounts

Have a redemption code? Redeem It

Enter Your Redemption Code

close
by Brad Geddes

Search advertising is one of the most effective advertising that exists as it has a lower lead cost than most forms of advertising.

With search advertising, you no longer have to go out and waste your precious time finding new customers. Your potential customers are already looking for your products and services through search engines. What you need to do is make sure that your company is being found when people are looking for you.

Google dominates the search landscape. There are 12 billion queries on Google sites each month in just the United States. When you examine how many search queries Google processes worldwide, the numbers become staggering.

While search advertising is very effective; you need to make sure you are doing it correctly or you can just as easily waste money as well. This course will teach you the fundamental you need to know to create effective search marketing campaigns with AdWords, Google's search marketing product.

30 Day Money Back Guarantee Lifetime Access - No Limits

CHAPTER 1: Introduction to Online Marketing

CHAPTER 2: Introducing Google AdWords

CHAPTER 3: Opening Your First Account

CHAPTER 4: Understanding the Campaign Settings

CHAPTER 5: Tracking Conversions on Your Website

CHAPTER 6: How to Choose Keywords

CHAPTER 7: Writing Compelling Ad Copy

CHAPTER 8: Final Steps to Making Your Account Live

CHAPTER 9: AdWords Interface Tour

CHAPTER 10: Next Steps

Frequently Asked Questions

  • How long do I have access to the course materials?

    You can view and review the lecture materials indefinitely, like an on-demand channel.

  • What is the refund policy on the course?

    We like to keep our users happy, so we have a 30-day no questions asked refund policy. Send an email to support@udemy.com for refund requests.

  • Can I take my courses with me wherever I go?

    Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
Ask a Question

199 users are already taking this course

Oktay Caglar Seçkin Can Şahin Joni Salminen Amber Goodenough Stan Yamane William Davidson Efstathios Maroulis Daniel Holsinger Jake Hyten Michael Hodgins David A. Mitcham Daniel Estrada Stephan Whelan Bobby

Average Rating:

2 Reviews
  • Over 39 lectures and 5 hrs of content!
  • The details of how Google AdWords functions
  • Create profitable AdWords accounts
  • Tracking techniques so you can tell exactly how well your advertising is performing
  • Reach searchers in specific geographies
  • Conduct keyword research so your company shows up when people are looking for you
  • Keep your ads from showing when you do not wish to be displayed
  • Create compelling ad copy writing
  • Initial bid strategies
  • Step-by-step instructions to navigating the AdWords interface
  • Those involved in online marketing
  • Companies who wants to transition their marketing efforts from offline to online
  • Anyone who wants more leads for their business
  • Companies who want to lower their lead costs from more expensive types of advertising

Instructors

Brad Geddes has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved.

Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

As a Speaker:

  • Have spoken at more than 35 conferences and 60 sessions across several countries.
  • Such notable conferences as AdWords Days (Germany), Search Engine Strategies, SES Local, SMX, SMX Local, Kelsey, Pubcon,, Marketing 2.0 Bootcamp, SEO Class, adTech, and Dreamfore.
  • Spoke at events at both Google and Microsoft.

As a Trainer:

  • One of only two Google-approved AdWords Seminar Leaders.
  • Conducted more than 60 officially Google-supported AdWords Seminars for Success, attended by more than 4,000 marketing professionals. AdWords Seminars for Success are two days of intensive training on Google AdWords.
  • Worked with Google in implementing their reseller training program at R.H. Donnelley.
  • Helped institute a training program for LocalLaunch that managed more than 40,000 PPC accounts.
  • Conducted training days in multiple countries for conferences such as SEO Class, Search Engine Strategies (in New York, Toronto, and Chicago), Refined Labs, and Pubcon.

As an Internet Marketer:

  • Monetized first website in 1998.
  • Started SEOing websites in 1998.
  • Started affiliate marketing in 1999.
  • Opened first PPC account in 1999.
  • Formed first agency, iDjinni Consulting, in 2002, providing usability, PPC, SEO, and affiliate marketing services.
  • Joined LocalLaunch in 2004:
    • LocalLaunch began as a boutique agency, then built a marketing platform that empowered sales forces to sell marketing products to their customer bases while LocalLaunch did all of the product’s management behind the scenes
    • Helped grow the LocalLaunch agency that provided PPC services to companies such as Red Lobster, Encyclopedia Britannica, YellowPages.com, and Yahoo.
    • Helped build marketing products that were used by more than 100,000 businesses.
    • Helped build a system that managed more than 40,000 PPC accounts.
    • Worked with companies such as Amazon, World Directories, DEX Media, and Local.com.
    • While Brad managed vendor relations, R.H. Donnelley became one of the few Google and Yahoo resellers in the world.
    • LocalLaunch was sold to R.H. Donnelley in 2006.
  • Formed bg Theory in 2008
    • bg Theory is a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.

Even More Stuff:

  • Author of Advanced Google AdWords.
  • Co-moderator of AdWords forum on Webmaster World since 2004.
  • Search Engine Land columnist since 2007.
  • Board member for Boost Media.
  • Active blogger about PPC and marketing since 2001.
  • Technical editor for Winning Results with AdWords, by Andrew Goodman.
  • One of the first Microsoft adCenter Excellence Members and participated in the beta test.
  • One of the first 100 Google Advertising Professionals
  • Worked with a range of companies that have spent from as little as $17.50 per month to millions per year.