


Learn to use Twitter to build authority in your market sector by promoting your business with simple applications and content from the web to demonstrate your expertise.
Build authority on Twitter by engaging with people, sharing quality content, using tools to manage a business account, and participating in Twitter chats to measure progress in your market sector.
Please note Google Reader is no longer available, please see Lecture 7 for an update that includes the Feedly application as a replacement.
This video introduces Feedly as a replacement for Google Reader which was closed down in July 2013.
Build authority on Twitter by daily curating information in your area of expertise, then gradually create your own blogs, ebooks, and shows to extend influence across platforms.
Even if you have been using Twitter for some time the ideas within this course will help you become more efficient and productive in your use of Social Media.
This course consists of 17 Lectures with over 2 hours and 20 mintues of video, which takes you through the principals used in building yourself up as an authoritative figure within your market sector on Twitter.
During this series we will learn how to identify your target market, create a professional Twitter profile and find content to share. Then you will learn how to combine all of these into an efficient and effective strategy using freely available online tools.
At the end of this course you will have created a semi-automated system that will allow you to curate content around your area of expertise and share it with your target audience all day whilst you work. You'll also learn how to engage with your audience, monitor the social space and measure the effectiveness of your social media strategy.
You will learn how to:
Who is this course for?
This course is suitable for business owners, marketers, PR professionals, sales representatives, consultants and anyone else that would like to be able to use Twitter to promote themselves or their business.
Get in touch with me via Twitter @SeanClark if you have any questions.