Beth Barany is a marketing advisor for writers and publishers. She's run over a dozen marketing campaigns for authors and small publishers, including blog tours, Amazon Bestseller campaigns, and social media campaigns. Her latest book for authors is Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, available on Amazon, iTunes, and Nook.
The author of the bestselling books, The Writer’s Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer’s Block, Beth also publishes the monthly digital magazine, Author Entrepreneurship Magazine, to help authors create successful and sustainable careers. Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a multi-book series.
As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 14 years, as well as guided them in effectively marketing and selling their work. Five of her clients’ books have been best-sellers. Sign up for her newsletter and receive her free Writer's Motivation Mini-Course at www.BethBarany.com. Also receive a free subscription to Author Entrepreneur Magazine at www.authorentrepreneurship.com.
Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling author of The Torah Codes, and their two cats, and over 1,000 books.
In this video course, you'll learn how to run a successful blog tour for yourself or for others.
Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors.
Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers.
A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach).
This course is for:
Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast.
Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon!
In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog.
Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.
Just FYI... Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets.
And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly.
See you in the course!
I have an aversion to linear thinking but at times it has to be done! In this course you cover every eventuality and the blueprint is indispensable to the uninitiated. Well done Beth and thank you for creating this tool which I hope to use again and again in the future!
The whole idea of a blog tour was new for me and I found this course helpful in explaining just how to go about it, from when to start planning to all the needed elements (other bloggers, graphics, media kit etc.) The slides from each lesson were also great for future reference.
I run a tech blog among other things and even though I'm not an author I've found the material in this course very interesting and applicable to what I do.
How to Run a Successful Blog Tour teaches you everything you need to know to organize and run a blog tour for your book. Even though I already knew a bit about blog tours when I started the course, the instructor went into many details that I wouldn’t have considered (and has probably saved me some grief, as a result!). There are plenty of checklists, spreadsheets, and resources to keep you on track and save you time. For example, you’ll get email templates that you can modify and use to contact bloggers and giveaway winners. In fact, there are so many resource files that it would have been nice to have a master document that contains all the steps from beginning to end, with each step pointing to its relevant files. Such a document could also act as a master checklist as one progresses through planning and participating in the tour. But the course gives you everything you need to plan and run a successful tour, so that’s only a niggle. Having a ton of resources is a plus! The “Twitter for Authors” bonus was a nice surprise. If you’re interested in running your own blog tour, this course will give you a head start and save you time.
I have to admit I approached this course with skepticism, as I've never been much for social networking. But Beth's careful and systematic approach to the subject of promoting our books has really opened my eyes. In particular, I found two included texts very valuable. The first was the list of book blogs that might want to feature my work. The second, surprisingly, was the included ebook about twitter. I never really saw the use of twitter before, but now I actually get it, and intend to do my best to follow Beth's advice and jump into social networking with both feet. I'm confident that by following her advice I will find more readers. Thanks!